- Middle site
- 91
- Behind by
- 24
Worth the mostPut the text in the HTML+2
chefshatdoorcounty.com
49 of 100ahead of 1% of the sites mttr has read
It comes closest to the middle site on Trust, at 93 against 98. 4 fixes, 23 points, take it to 72.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 93,574 places up
- 49Now#259,341
- 57Add a way to get in touch#225,786
- 63Add a tap-to-call link#207,338
- 68Add structured data#187,221
- 72Use one main heading#165,767
The top half of every site starts at 77. The middle site in Ephraim, WI scores 84.
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Where it ranks
28 points take it into the top half.
Beside it on the board
- #259,881ecryptfs.org49
- #259,882madesignconstructionco.com49
- #259,883chefshatdoorcounty.com49
- #259,884gala-kyklos.neocities.org49
- #259,885electricalcontractorcolumbiasc.com49
3,228 sites score 49. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Ephraim, WI
- #1ephraim-doorcounty.com96
- #2baybreezeresort.com91
- #3ephraimclayworks.com90
- #15chefshatdoorcounty.com49
The middle site in Ephraim, WI scores 84.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 37
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 5
Worth the mostLink to your profiles+1
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read14443 fewer than typical
Words a page11039472% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in163 ms210 ms22% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 13 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points34,097 places up
Add a way to get in touchAct1 of 11 in 2
Worth 6 points27,722 places up
Add a tap-to-call linkAct1 of 11 in 3
Worth 5 points24,391 places up
Add structured dataUnderstand1 of 11 in 3
Worth 4 points each22,374 places up each
Use one main headingUnderstand1 of 11 in 4
Match structured data to the pageUnderstand1 of 13 in 7
Add depth to thin pagesUnderstand1 of 13 in 7
Worth 2 points each10,496 places up each
Put the text in the HTMLAccess1 of 12 in 3
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Set each page's canonical addressAccess1 of 12 in 5
Fix description lengthsUnderstand1 of 11 in 11
Describe imagesUnderstand1 of 12 in 7
Show 3 more fixes
Worth 1 point each1,441 places up each
Link to your profilesTrustAbout the whole site4 in 7
Set a share imageUnderstand1 of 12 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads closest to restaurants and cafes, but only loosely. 4 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is in Ephraim.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleThe Chef's Hat - Door County, WI
DescriptionNone in the HTML
First headingNone in the HTML
Opening(920) 854-2034 • 3063 Church Street (Highway Q) Ephraim, WI 54211 • Contact Us
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On chefshatdoorcounty.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On chefshatdoorcounty.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On chefshatdoorcounty.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On chefshatdoorcounty.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Restaurants and cafes), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.