- Middle site
- 91
- Behind by
- 1
Worth the mostPut the text in the HTML+2
proofnews.org
Top 50%of the 263,586 sites mttr has read, at #88,418
It scores 82.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
82 now85 with itTop 25% from 85
#88,418to#62,38726,031 places up65 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Up 50,192 places since Oct 20, from #138,610. 3 points take it into the top quarter.
Beside it on the board
- #88,416binary.ninja82
- #88,417danstewartphotography.com82
- #88,418proofnews.org82
- #88,419socialwalls.com82
- #88,420clipart.toonarific.com82
9,056 sites score 82. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 82Now#88,418
- 85Answer the first question right under itTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 2
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 4
Worth the mostShow sources on guides+2
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page151313% above typical
Words a page7763942× typical
Rules failing somewhere19145 more than typical
Half its pages answer in105 ms210 ms50% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points26,031 places up
Answer the first question right under itUnderstand65 of 1001 in 121
Worth 2 points each17,594 places up each
Phrase headings as questionsUnderstand65 of 1001 in 10
Put figures in tablesUnderstand65 of 1001 in 28
Use one main headingUnderstand60 of 1001 in 4
Put the text in the HTMLAccess21 of 1002 in 3
Show sources on guidesTrust18 of 1001 in 2
Link straight to the final addressAccess99 of 1001 in 2
Show 12 more fixes
Worth 1 point each8,991 places up each
Add lists or tablesUnderstand60 of 1001 in 2
Add depth to thin pagesUnderstand31 of 1003 in 7
Fix description lengthsUnderstand60 of 1001 in 11
Add real images to contentUnderstand35 of 1002 in 3
Add breadcrumb dataUnderstand65 of 1001 in 2
Fix title lengthsUnderstand25 of 1001 in 6
Set a share imageUnderstand41 of 1002 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand13 of 1002 in 7
Add structured dataUnderstand3 of 1001 in 3
Bring deep pages closer to homeAccess2 of 1006 in 7
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads closest to news and publishers, but only loosely. 4 changes would make it plainer.
It reads as
News and publishersIt says it is in San Francisco.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Software and SaaS
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleProof
DescriptionProof is investigating the social impacts of AI. Join our mailing list for updates.
First headingNone in the HTML
OpeningKnightscope and other robotics companies are rethinking automated security amid canceled contracts. One pivot? Human guards.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On proofnews.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On proofnews.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Name San Francisco in the first words
The site is in San Francisco, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On proofnews.org, name San Francisco in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On proofnews.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.