- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
24creative.co
Top 50%of the 261,584 sites mttr has read, at #130,197
It scores 77.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
77 now82 with itTop 25% from 85
#130,197to#87,53342,664 places up47 of its 48 pages fail it. 1 in 3 ranked sites pass it.
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EmailWrite the email
Where it ranks
Up 82,046 places since Oct 20, from #212,243. 8 points take it into the top quarter.
Beside it on the board
- #130,1957brew.com77
- #130,196sonrise-construction.com77
- #130,19724creative.co77
- #130,198springermountainfarms.com77
- #130,199mupuf.org77
7,606 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 77Now#130,197
- 82Add structured data#87,533
- 84Answer the first question right under it#70,267
- 86Match structured data to the pageTop 25%
3 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 18
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 8
Worth the mostName the publisher+2
- Middle site
- 57
- Ahead by
- 39
Worth the mostAdd a way to get in touch+1
Against a typical site
The readThis siteTypicalAgainst typical
Pages read4845About typical
Links a page91334% below typical
Words a page46939618% above typical
Rules failing somewhere20146 more than typical
Half its pages answer in127 ms210 ms40% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points42,664 places up
Add structured dataUnderstand47 of 481 in 3
Worth 2 points each16,685 places up each
Answer the first question right under itUnderstand23 of 481 in 121
Match structured data to the pageUnderstand24 of 481 in 2
Phrase headings as questionsUnderstand22 of 481 in 10
Name the publisherTrust23 of 483 in 4
Fix description lengthsUnderstand46 of 481 in 11
Describe imagesUnderstand38 of 482 in 7
Link straight to the final addressAccess46 of 481 in 2
Show 12 more fixes
Worth 1 point each8,271 places up each
Link to orphaned pagesAccessAbout the whole site3 in 4
Put figures in tablesUnderstand23 of 481 in 28
Add lists or tablesUnderstand22 of 481 in 2
Use one main headingUnderstand17 of 481 in 4
Add breadcrumb dataUnderstand23 of 481 in 2
Add depth to thin pagesUnderstand4 of 483 in 7
Fix title lengthsUnderstand4 of 481 in 6
Add a way to get in touchAct2 of 481 in 2
Allow pages to be indexedAccess1 of 485 in 6
Fix pages that fail to loadAccess1 of 483 in 4
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Replace unsupported sales claimsTrust3 of 482 in 3
How AI reads this site
It reads clearly as agencies and studios, the way an assistant matches a site to a question. 3 changes would make it plainer.
It reads as
Agencies and studios
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Software and SaaS
- Hotels and travel
What an assistant reads first
Home pageWhat it says
Title24Creative - Visual infrastructure for global-scale events
Description24Creative is a studio focused on the visual infrastructure behind tech conferences and industry events. Alongside our studio work, we publish industry news and feature major tech conferences and events across the global technology ecosystem.
First headingWE BUILDCONFERENCE BRANDS THAT STAND OUT
OpeningWE HANDLE: / BRANDING / DESIGN / PROMOTION & VISIBILITY / EVENT GRAPHICS
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “24Creative - Visual infrastructure for global-scale events” and “WE BUILDCONFERENCE BRANDS THAT STAND OUT”.
Agent instructions
On 24creative.co, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Rewrite the description
Its description is 242 characters and is cut off in results.
Agent instructions
On 24creative.co, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On 24creative.co, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.