- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
acdoperations.zendesk.com
Top 50%of the 261,786 sites mttr has read, at #108,525
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
80 now87 with itTop 25% from 85
#108,525to#46,33862,187 places up997 of its 1,000 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
5 points take it into the top quarter.
Beside it on the board
- #108,523davisroofingsolutions.com80
- #108,524draincleaningmissouricity.com80
- #108,525acdoperations.zendesk.com80
- #108,5262chezrestaurant.com80
- #108,527destinationido.com80
8,377 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#108,525
- 87Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 2
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1,00045955 more than typical
Links a page101322% below typical
Words a page7613961.9× typical
Rules failing somewhere1414About typical
Half its pages answer in374 ms210 ms78% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points62,187 places up
Add structured dataUnderstand997 of 1,0001 in 3
Worth 6 points54,677 places up
Add a tap-to-call linkAct996 of 1,0001 in 3
Worth 3 points29,664 places up
Describe imagesUnderstand960 of 1,0002 in 7
Worth 2 points20,929 places up
Fix title lengthsUnderstand629 of 1,0001 in 6
Show 10 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess312 of 1,0001 in 2
Fix description lengthsUnderstand44 of 1,0001 in 11
Set a share imageUnderstand38 of 1,0002 in 7
Use one main headingUnderstand11 of 1,0001 in 4
Set each page's canonical addressAccess9 of 1,0002 in 5
Add a way to get in touchAct5 of 1,0001 in 2
Fix pages that fail to loadAccess3 of 1,0003 in 4
Replace unsupported sales claimsTrust3 of 1,0002 in 3
How AI reads this site
It reads closest to manufacturers and suppliers, but only loosely. 4 changes would make it plainer.
It reads as
Manufacturers and suppliers
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Software and SaaS
- Trades and home services
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On acdoperations.zendesk.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On acdoperations.zendesk.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On acdoperations.zendesk.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On acdoperations.zendesk.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.