- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
almfirst.com
74 of 100ahead of 39% of the sites mttr has read
Its strongest stage is Access, at 95 against the middle site's 91. 1 fix, 7 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 55,821 places up
- 74Now#153,078
- 81Add a tap-to-call link#97,257
The top half of every site starts at 77. The middle site in Frisco, TX scores 86.
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Where it ranks
Up 977 places since Oct 14, from #159,580. 3 points take it into the top half.
Beside it on the board
- #158,601a1decaturconcrete.com74
- #158,602heat-pump-pro.com74
- #158,603almfirst.com74
- #158,604kipling-usa.com74
- #158,605byebyebrickandmortar.com74
6,503 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Frisco, TX
- #1viva-roofing.com100
- #2waterdamagerestorationinfriscotx.com98
- #3kilkerroofing.com96
- #77almfirst.com74
The middle site in Frisco, TX scores 86.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 4
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 30
Worth the mostShow when guides were updated+4
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page91137× typical
Words a page7183941.8× typical
Rules failing somewhere17143 more than typical
Half its pages answer in949 ms210 ms352% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points61,346 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points35,800 places up
Show when guides were updatedTrust77 of 1003 in 5
Worth 3 points each27,641 places up each
Answer the first question right under itUnderstand77 of 1001 in 121
Name the publisherTrust77 of 1003 in 4
Worth 2 points each19,996 places up each
Phrase headings as questionsUnderstand77 of 1001 in 10
Match structured data to the pageUnderstand77 of 1003 in 7
Fix description lengthsUnderstand99 of 1001 in 11
Describe imagesUnderstand80 of 1002 in 7
Link straight to the final addressAccess99 of 1001 in 2
Show 8 more fixes
Worth 1 point each12,488 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Set a share imageUnderstand88 of 1002 in 7
Fix title lengthsUnderstand18 of 1001 in 6
Show sources on guidesTrust4 of 1001 in 2
Replace unsupported sales claimsTrust3 of 1002 in 3
Worth under a point each
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand2 of 1001 in 4
How AI reads this site
It reads mostly as lending, insurance and finance. 4 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is in Frisco.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Real estate
- Law firms
What an assistant reads first
Home pageWhat it says
TitleHome - ALM First
DescriptionALM First is a leading, trusted strategic partner for banks and credit unions, offering an array of financial advisory services.
First headingNone in the HTML
OpeningRethinking SERP Design as Rates RiseOctober 29, 2026 | 11 – 11:45 a.m. CT
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On almfirst.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On almfirst.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Name Frisco in the first words
The site is in Frisco, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On almfirst.com, name Frisco in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On almfirst.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best credit unions near Frisco, TX? Its answer, and whether it cites almfirst.com, shows here in a moment.