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almfirst.com, read 1 day ago. Back to the report

74 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7474 nownow811top 50%8428738949259469579789899810991110012full marks

Now #158,618 of 263,584Step 1 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 81, and #97,296, 61,322 places up, and into the top 50%

    Add a tap-to-call phone link.

    100 pages, 77 of them under /resources/beyond-the-headlines/

    See the pages
    • /
    • /about
    • /about/affiliates
    • /about/boards
    • /about/company
    • /about/history
    • /about/leadership
    • /careers
    • /careers/job-openings
    • /code-of-ethics
    • and 90 more in the copied plan
  2. 2

    Show when guides were updated

    +3 points, to 84

    Show when the guide was last updated, and set dateModified in its schema.

    77 pages under /resources/beyond-the-headlines/

    See the pages
    • /resources/beyond-the-headlines/february-1-2024-headlines
    • /resources/beyond-the-headlines/february-12-2024-headlines
    • /resources/beyond-the-headlines/february-13-2024-headlines
    • /resources/beyond-the-headlines/february-14-2024-headlines
    • /resources/beyond-the-headlines/february-15-2024-headlines
    • /resources/beyond-the-headlines/february-16-2024-headlines
    • /resources/beyond-the-headlines/february-2-2024-headlines
    • /resources/beyond-the-headlines/february-20-2024-headlines
    • /resources/beyond-the-headlines/february-21-2024-headlines
    • /resources/beyond-the-headlines/february-22-2024-headlines
    • and 67 more in the copied plan
  3. 3

    Answer the first question right under it

    +3 points, to 87

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    77 pages under /resources/beyond-the-headlines/

    See the pages
    • /resources/beyond-the-headlines/february-1-2024-headlines
    • /resources/beyond-the-headlines/february-12-2024-headlines
    • /resources/beyond-the-headlines/february-13-2024-headlines
    • /resources/beyond-the-headlines/february-14-2024-headlines
    • /resources/beyond-the-headlines/february-15-2024-headlines
    • /resources/beyond-the-headlines/february-16-2024-headlines
    • /resources/beyond-the-headlines/february-2-2024-headlines
    • /resources/beyond-the-headlines/february-20-2024-headlines
    • /resources/beyond-the-headlines/february-21-2024-headlines
    • /resources/beyond-the-headlines/february-22-2024-headlines
    • and 67 more in the copied plan
  4. 4

    Name the publisher

    +2 points, to 89

    Name the author or publisher in the Article schema.

    77 pages under /resources/beyond-the-headlines/

    See the pages
    • /resources/beyond-the-headlines/february-1-2024-headlines
    • /resources/beyond-the-headlines/february-12-2024-headlines
    • /resources/beyond-the-headlines/february-13-2024-headlines
    • /resources/beyond-the-headlines/february-14-2024-headlines
    • /resources/beyond-the-headlines/february-15-2024-headlines
    • /resources/beyond-the-headlines/february-16-2024-headlines
    • /resources/beyond-the-headlines/february-2-2024-headlines
    • /resources/beyond-the-headlines/february-20-2024-headlines
    • /resources/beyond-the-headlines/february-21-2024-headlines
    • /resources/beyond-the-headlines/february-22-2024-headlines
    • and 67 more in the copied plan
  5. 5

    Phrase headings as questions

    +3 points, to 92

    Phrase at least one heading as the question a person would ask.

    77 pages under /resources/beyond-the-headlines/

    See the pages
    • /resources/beyond-the-headlines/february-1-2024-headlines
    • /resources/beyond-the-headlines/february-12-2024-headlines
    • /resources/beyond-the-headlines/february-13-2024-headlines
    • /resources/beyond-the-headlines/february-14-2024-headlines
    • /resources/beyond-the-headlines/february-15-2024-headlines
    • /resources/beyond-the-headlines/february-16-2024-headlines
    • /resources/beyond-the-headlines/february-2-2024-headlines
    • /resources/beyond-the-headlines/february-20-2024-headlines
    • /resources/beyond-the-headlines/february-21-2024-headlines
    • /resources/beyond-the-headlines/february-22-2024-headlines
    • and 67 more in the copied plan
  6. 6

    Match structured data to the page

    +2 points, to 94

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    77 pages under /resources/beyond-the-headlines/

    See the pages
    • /resources/beyond-the-headlines/february-1-2024-headlines
    • /resources/beyond-the-headlines/february-12-2024-headlines
    • /resources/beyond-the-headlines/february-13-2024-headlines
    • /resources/beyond-the-headlines/february-14-2024-headlines
    • /resources/beyond-the-headlines/february-15-2024-headlines
    • /resources/beyond-the-headlines/february-16-2024-headlines
    • /resources/beyond-the-headlines/february-2-2024-headlines
    • /resources/beyond-the-headlines/february-20-2024-headlines
    • /resources/beyond-the-headlines/february-21-2024-headlines
    • /resources/beyond-the-headlines/february-22-2024-headlines
    • and 67 more in the copied plan
  7. 7

    Fix description lengths

    +1 point, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    99 pages, 77 of them under /resources/beyond-the-headlines/

    See the pages
    • /about
    • /about/affiliates
    • /about/boards
    • /about/company
    • /about/history
    • /about/leadership
    • /careers
    • /careers/job-openings
    • /code-of-ethics
    • /confirmation
    • and 89 more in the copied plan
  8. 8

    Describe images

    +2 points, to 97

    Describe every content image in its alt text.

    80 pages, 73 of them under /resources/beyond-the-headlines/

    See the pages
    • /
    • /about/boards
    • /about/company
    • /about/history
    • /about/leadership
    • /careers
    • /events
    • /resources/beyond-the-headlines/february-1-2024-headlines
    • /resources/beyond-the-headlines/february-12-2024-headlines
    • /resources/beyond-the-headlines/february-13-2024-headlines
    • and 70 more in the copied plan
  9. 9

    Link straight to the final address

    +1 point, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 77 of them under /resources/beyond-the-headlines/

    See the pages
    • /about
    • /about/affiliates
    • /about/boards
    • /about/company
    • /about/history
    • /about/leadership
    • /careers
    • /careers/job-openings
    • /code-of-ethics
    • /confirmation
    • and 89 more in the copied plan
  10. 10

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  11. 11

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    88 pages, 77 of them under /resources/beyond-the-headlines/

    See the pages
    • /
    • /code-of-ethics
    • /confirmation
    • /disclaimer
    • /email-subscription-preferences
    • /events
    • /glossary
    • /privacy-policy
    • /resources/beyond-the-headlines/february-1-2024-headlines
    • /resources/beyond-the-headlines/february-12-2024-headlines
    • and 78 more in the copied plan
  12. 12

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    18 pages

    See the pages
    • /
    • /about
    • /about/affiliates
    • /about/boards
    • /about/company
    • /about/history
    • /about/leadership
    • /careers
    • /careers/job-openings
    • /code-of-ethics
    • and 8 more in the copied plan
5 more, to tidy up after 100
  1. 13

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    4 pages under /resources/beyond-the-headlines/

    See the pages
    • /resources/beyond-the-headlines/january-2-2024-headlines
    • /resources/beyond-the-headlines/january-3-2024-headlines
    • /resources/beyond-the-headlines/january-4-2024-headlines
    • /resources/beyond-the-headlines/january-5-2024-headlines
  2. 14

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /about/leadership
    • /careers
    • /sitemap
  3. 15

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  4. 16

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  5. 17

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /
    • /events

Done since the first read

  1. Add depth to thin pages

    Done, seen on the read of October 19. It failed on 5 pages before.

  2. Put figures in tables

    Done, seen on the read of October 19. It failed on 293 pages before.

What else the read found

Half its pages take over 951 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /sitemap2.9 s
  • /confirmation2.3 s
  • /events2.2 s
  • /social-media-disclaimer2.0 s
  • /1.5 s

Fastest: /resources/beyond-the-headlines/september-11-2024-headlines, 659 ms. Heaviest: /sitemap, 50 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Adobe FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
28.4

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /careers fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /events fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /sitemap fails 6: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page
  • /code-of-ethics fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /confirmation fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /disclaimer fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /glossary fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /privacy-policy fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /about fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /contact fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /email-subscription-preferences fails 4: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page

And 8 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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