- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+1
altec.com
73 of 100ahead of 38% of the sites mttr has read
Its strongest stage is Access, at 92 against the middle site's 91. 1 fix, 6 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 44,953 places up
- 73Now#158,437
- 79Add a tap-to-call link#113,484
The top half of every site starts at 77. The middle site in Birmingham, AL scores 86.
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Where it ranks
Up 3,685 places since Oct 20, from #164,434. 4 points take it into the top half.
Beside it on the board
- #160,753jgsteakhousescottsdale.com73
- #160,754c-electricdrives.com73
- #160,755altec.com73
- #160,75620yardrolloffdumpster.com73
- #160,757visitar-algarve.com73
5,998 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Birmingham, AL
- #1mastersfenceco.com99
- #2localvintagestores.com98
- #3birminghamslocksmith.com97
- #102altec.com73
The middle site in Birmingham, AL scores 86.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 16
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 4
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004555 more than typical
Links a page68135.2× typical
Words a page43939611% above typical
Rules failing somewhere261412 more than typical
Half its pages answer in33 ms210 ms84% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
26 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points47,270 places up
Add a tap-to-call linkAct94 of 1001 in 3
Worth 4 points30,739 places up
Add structured dataUnderstand97 of 1001 in 3
Worth 1 point each8,771 places up each
Match structured data to the pageUnderstand54 of 1001 in 2
Phrase headings as questionsUnderstand49 of 1001 in 10
Add depth to thin pagesUnderstand41 of 1003 in 7
Fix description lengthsUnderstand79 of 1001 in 11
Describe imagesUnderstand66 of 1002 in 7
Fix title lengthsUnderstand51 of 1001 in 6
Link straight to the final addressAccess96 of 1001 in 2
Set a share imageUnderstand95 of 1002 in 7
Show 16 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Show sources on guidesTrust3 of 1001 in 2
Show when guides were updatedTrust3 of 1003 in 5
Answer the first question right under itUnderstand2 of 1001 in 121
Put figures in tablesUnderstand3 of 1001 in 28
Name the publisherTrust3 of 1003 in 4
Add breadcrumb dataUnderstand53 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Add lists or tablesUnderstand10 of 1001 in 2
Use one main headingUnderstand12 of 1001 in 4
Allow pages to be indexedAccess5 of 1005 in 6
Add real images to contentUnderstand6 of 1002 in 3
Fix pages that fail to loadAccess3 of 1003 in 4
Put the text in the HTMLAccess2 of 1002 in 3
Set each page's canonical addressAccess2 of 1002 in 5
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as manufacturers and suppliers. 4 changes would make it plainer.
It reads as
Manufacturers and suppliersIt says it is in Birmingham.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Trades and home services
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleAltec Inc – Aerial, Digger Derrick, Crane, Tree Care and Utility Products
DescriptionAltec is a leading equipment and service provider for the electric utility, telecommunications, contractor, lights and signs, and tree care markets.
First headingNone in the HTML
OpeningAltec is a leading provider of products and services to the electric utility, telecommunications, tree care, lights and signs, and contractor markets. We deliver products and services in more than 100 countries throughout the world.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On altec.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On altec.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Name Birmingham in the first words
The site is in Birmingham, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On altec.com, name Birmingham in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On altec.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.