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altec.com, read 10 hours ago. Back to the report

73 to 100 in 23 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7373 nownow791top 50%832863874895916927938959961096119712971397149715971698179818981999209921992210023full marks

Now #161,902 of 263,590Step 1 top 50%Step 23 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 79, and #114,332, 47,570 places up, and into the top 50%

    Add a tap-to-call phone link.

    94 pages

    See the pages
    • /
    • /about-altec
    • /about-altec/altec-careers
    • /about-altec/articles
    • /about-altec/ca-transparency-disclosure
    • /about-altec/contact-us
    • /about-altec/contact-us/request-a-quote
    • /about-altec/contact-us/subscribe-to-the-altec-newsletter
    • /about-altec/faqs
    • /about-altec/press-releases
    • and 84 more in the copied plan
  2. 2

    Add structured data

    +4 points, to 83

    Add valid JSON-LD that says what the page is.

    97 pages

    See the pages
    • /
    • /about-altec
    • /about-altec/altec-careers
    • /about-altec/articles
    • /about-altec/ca-transparency-disclosure
    • /about-altec/contact-us
    • /about-altec/contact-us/request-a-quote
    • /about-altec/contact-us/subscribe-to-the-altec-newsletter
    • /about-altec/faqs
    • /about-altec/press-releases
    • and 87 more in the copied plan
  3. 3

    Match structured data to the page

    +3 points, to 86

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    54 pages, 43 of them under /products/

    See the pages
    • /
    • /articles/aerial-devices-the-altec-advantage
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /articles/altec-ls-series-material-handling-attachment-efficient-sign-and-light-installation
    • /products/aerials
    • /products/aerials/non-overcenter/a72t-e88
    • /products/aerials/non-overcenter/aa55eplus
    • /products/aerials/non-overcenter/aa55plus
    • /products/aerials/non-overcenter/ah100b
    • /products/aerials/non-overcenter/ah125b
    • and 44 more in the copied plan
  4. 4

    Phrase headings as questions

    +1 point, to 87

    Phrase at least one heading as the question a person would ask.

    49 pages, 41 of them under /products/

    See the pages
    • /articles/aerial-devices-the-altec-advantage
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /products/aerials
    • /products/aerials/non-overcenter/a72t-e88
    • /products/aerials/non-overcenter/aa55eplus
    • /products/aerials/non-overcenter/aa55plus
    • /products/aerials/non-overcenter/ah100b
    • /products/aerials/non-overcenter/ah125b
    • /products/aerials/non-overcenter/ah75b
    • /products/aerials/non-overcenter/ah85b
    • and 39 more in the copied plan
  5. 5

    Add depth to thin pages

    +2 points, to 89

    Add true, specific detail until the page covers its subject.

    41 pages, 34 of them under /products/

    See the pages
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /products/aerials
    • /products/aerials/non-overcenter/a72t-e88
    • /products/aerials/non-overcenter/aa55eplus
    • /products/aerials/non-overcenter/aa55plus
    • /products/aerials/non-overcenter/ah100b
    • /products/aerials/non-overcenter/ah125b
    • /products/aerials/non-overcenter/ah75b
    • /products/aerials/non-overcenter/ah85b
    • /products/aerials/non-overcenter/an55eplus
    • and 31 more in the copied plan
  6. 6

    Fix description lengths

    +2 points, to 91

    Write a meta description of 70 to 165 characters that summarizes the page.

    79 pages

    See the pages
    • /about-altec/articles
    • /about-altec/ca-transparency-disclosure
    • /about-altec/contact-us
    • /about-altec/contact-us/request-a-quote
    • /about-altec/contact-us/subscribe-to-the-altec-newsletter
    • /about-altec/faqs
    • /about-altec/press-releases
    • /altec-capital
    • /altec-capital/leases
    • /altec-capital/leases/fair-market-value
    • and 69 more in the copied plan
  7. 7

    Describe images

    +1 point, to 92

    Describe every content image in its alt text.

    66 pages, 40 of them under /products/

    See the pages
    • /
    • /about-altec
    • /about-altec/altec-careers
    • /about-altec/articles
    • /altec-capital
    • /altec-capital/leases
    • /altec-cranes
    • /altec-cranes/knuckle-boom-cranes
    • /altec-derricks
    • /altec-nueco
    • and 56 more in the copied plan
  8. 8

    Fix title lengths

    +1 point, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    51 pages, 28 of them under /products/

    See the pages
    • /
    • /about-altec
    • /about-altec/altec-careers
    • /about-altec/articles
    • /about-altec/contact-us
    • /about-altec/faqs
    • /about-altec/press-releases
    • /altec-capital
    • /altec-capital/leases
    • /altec-derricks
    • and 41 more in the copied plan
  9. 9

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    96 pages

    See the pages
    • /about-altec
    • /about-altec/altec-careers
    • /about-altec/articles
    • /about-altec/ca-transparency-disclosure
    • /about-altec/contact-us
    • /about-altec/contact-us/request-a-quote
    • /about-altec/contact-us/subscribe-to-the-altec-newsletter
    • /about-altec/faqs
    • /about-altec/press-releases
    • /altec-capital
    • and 86 more in the copied plan
  10. 10

    Set a share image

    +1 point, to 96

    Set og:image so links to the page carry a picture.

    95 pages

    See the pages
    • /
    • /about-altec
    • /about-altec/altec-careers
    • /about-altec/articles
    • /about-altec/ca-transparency-disclosure
    • /about-altec/contact-us
    • /about-altec/contact-us/request-a-quote
    • /about-altec/faqs
    • /about-altec/press-releases
    • /altec-capital
    • and 85 more in the copied plan
  11. 11

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  12. 12

    Show sources on guides

    +1 point, to 97

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    3 pages under /articles/

    See the pages
    • /articles/aerial-devices-the-altec-advantage
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /articles/altec-ls-series-material-handling-attachment-efficient-sign-and-light-installation
  13. 13

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    3 pages under /articles/

    See the pages
    • /articles/aerial-devices-the-altec-advantage
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /articles/altec-ls-series-material-handling-attachment-efficient-sign-and-light-installation
  14. 14

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    2 pages

    See the pages
    • /articles/aerial-devices-the-altec-advantage
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
  15. 15

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    3 pages under /articles/

    See the pages
    • /articles/aerial-devices-the-altec-advantage
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /articles/altec-ls-series-material-handling-attachment-efficient-sign-and-light-installation
  16. 16

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    3 pages under /articles/

    See the pages
    • /articles/aerial-devices-the-altec-advantage
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /articles/altec-ls-series-material-handling-attachment-efficient-sign-and-light-installation
  17. 17

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    53 pages, 43 of them under /products/

    See the pages
    • /articles/aerial-devices-the-altec-advantage
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /articles/altec-ls-series-material-handling-attachment-efficient-sign-and-light-installation
    • /products/aerials
    • /products/aerials/non-overcenter/a72t-e88
    • /products/aerials/non-overcenter/aa55eplus
    • /products/aerials/non-overcenter/aa55plus
    • /products/aerials/non-overcenter/ah100b
    • /products/aerials/non-overcenter/ah125b
    • /products/aerials/non-overcenter/ah75b
    • and 43 more in the copied plan
  18. 18

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  19. 19

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    10 pages

    See the pages
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /products/aerials
    • /products/ezegress
    • /products/green-fleet
    • /products/green-fleet/green-fleet-jems
    • /products/specialty-products
    • /service/fleet-services
    • /service/maintenance-training/hands-on-maintenance-training
    • /service/technical-support
    • /service/unit-registration
  20. 20

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    12 pages

    See the pages
    • /
    • /about-altec/articles
    • /altec-capital/leases
    • /altec-nueco
    • /altec-supply
    • /products/green-fleet
    • /products/green-fleet/green-fleet-jems
    • /products/teupen-backyard-lifts
    • /products/work-truck
    • /service/fleet-services
    • and 2 more in the copied plan
  21. 21

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    5 pages, 4 of them under /global-rental/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /global-rental
    • /global-rental/rental-equipment-for-sale
    • /global-rental/rental-puchase-options
    • /global-rental/rental-units
    • /global-rental/service-2
  22. 22

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    6 pages, 5 of them under /service/

    See the pages
    • /articles/altec-customer-testimonial-ca-par-electric-and-tempest-energy
    • /service/mobile-service
    • /service/shop-service
    • /service/technical-information
    • /service/technical-support
    • /service/unit-registration
  23. 23

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /altec-worldwide/contact-worldwide
    • /news-articles/altec-ls-series-material-handling-attachment-efficient-sign-and-light-installation
    • /products/bodies
3 more, to tidy up after 100
  1. 24

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /products/cranes
    • /products/specialty-products
  2. 25

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /inventory
    • /products/cable-handlers
  3. 26

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /about-altec/press-releases

What else the read found

Half its pages start answering within 33 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /global-rental/service-2451 ms
  • /global-rental449 ms
  • /global-rental/rental-puchase-options435 ms
  • /altec-capital377 ms
  • /global-rental/rental-equipment-for-sale321 ms

Fastest: /about-altec/altec-careers, 26 ms. Heaviest: /altec-cranes, 36 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts
page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.6
  • /lights-and-signs hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /altec-supply fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /altec-capital fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /altec-nueco fails 7: Add structured data, Use one main heading and Fix description lengths1 page
  • /altec-parts fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /global-rental fails 7: Allow pages to be indexed, Add structured data and Fix description lengths1 page
  • /service fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /about-altec fails 6: Add structured data, Add a tap-to-call link and Describe images1 page
  • /altec-cranes fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /altec-derricks fails 6: Add structured data, Add a tap-to-call link and Describe images1 page
  • /axis fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /government-sales fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page

And 22 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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