- Middle site
- 91
- Behind by
- 10
Worth the mostSet each page's canonical address+6
alternative-paving.com
69 of 100ahead of 30% of the sites mttr has read
Its strongest stage is Trust, at 98 against the middle site's 98. 2 fixes, 13 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 93,622 places up
- 69Now#181,823
- 76Add a tap-to-call link#138,607
- 82Set each page's canonical address#88,201
The top half of every site starts at 77. The middle site in Ashburn, VA scores 85.
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Where it ranks
8 points take it into the top half.
Beside it on the board
- #182,575concretearchitects.com69
- #182,576zombiepinups.com69
- #182,577alternative-paving.com69
- #182,578redearthfarms.org69
- #182,579scopeofwork.net69
5,238 sites score 69. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Ashburn, VA
- #1ashburnlocksmithservice.com98
- #2ace-paving.net94
- #3dullesplumbingheatingandair.com93
- #17alternative-paving.com69
The middle site in Ashburn, VA scores 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 15
Worth the mostAdd structured data+5
- Middle site
- 98
- Level with it
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Behind by
- 3
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read164428 fewer than typical
Links a page1213About typical
Words a page3,1573948× typical
Rules failing somewhere19145 more than typical
Half its pages answer in72 ms210 ms66% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points43,970 places up
Add a tap-to-call linkAct16 of 161 in 3
Worth 6 points36,462 places up
Set each page's canonical addressAccess16 of 162 in 5
Worth 5 points29,499 places up
Add structured dataUnderstand16 of 161 in 3
Worth 3 points16,954 places up
Describe imagesUnderstand14 of 162 in 7
Worth 2 points each11,158 places up each
Match structured data to the pageUnderstand7 of 163 in 7
Phrase headings as questionsUnderstand6 of 161 in 10
Add depth to thin pagesUnderstand6 of 163 in 7
Fix description lengthsUnderstand13 of 161 in 11
Set a share imageUnderstand16 of 162 in 7
Show 10 more fixes
Worth 1 point each5,841 places up each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add breadcrumb dataUnderstand6 of 161 in 2
Use one main headingUnderstand3 of 161 in 4
Add a way to get in touchAct1 of 161 in 2
Bring deep pages closer to homeAccess1 of 166 in 7
Fix title lengthsUnderstand1 of 161 in 6
Replace unsupported sales claimsTrust1 of 162 in 3
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleAlternative Paving Concepts - Genuine Stamped Asphalt
DescriptionNone in the HTML
First headingToll free: 1-866-697-4338
OpeningMaking Lasting Impressions with Decorative Asphalt.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Alternative Paving Concepts - Genuine Stamped Asphalt” and “Toll free: 1-866-697-4338”.
Agent instructions
On alternative-paving.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On alternative-paving.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Ashburn in the first words
The site is in Ashburn, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On alternative-paving.com, name Ashburn in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On alternative-paving.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best paving companies near Ashburn, VA? Its answer, and whether it cites alternative-paving.com, shows here in a moment.