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alternative-paving.com, read 3 days ago. Back to the report

69 to 100 in 17 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6969 nownow761#139,322812top 50%863884905916937958969961097119712981398149915991610017full marks

Now #183,498 of 264,919Step 1 #139,322Step 2 top 50%Step 17 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 76, and #139,322, 44,176 places up

    Add a tap-to-call phone link.

    16 pages

    See the pages
    • /
    • /Home.html
    • /about-us.html
    • /contact-us.html
    • /flash/StreetPrint-installation-video.flv
    • /gallery.html
    • /index.html
    • /product_specs.html
    • /products.html
    • /products/decomark.html
    • and 6 more in the copied plan
  2. 2

    Set each page's canonical address

    +5 points, to 81, and into the top 50%

    Add a canonical link that points to the page itself.

    16 pages

    See the pages
    • /
    • /Home.html
    • /about-us.html
    • /contact-us.html
    • /flash/StreetPrint-installation-video.flv
    • /gallery.html
    • /index.html
    • /product_specs.html
    • /products.html
    • /products/decomark.html
    • and 6 more in the copied plan
  3. 3

    Add structured data

    +5 points, to 86

    Add valid JSON-LD that says what the page is.

    16 pages

    See the pages
    • /
    • /Home.html
    • /about-us.html
    • /contact-us.html
    • /flash/StreetPrint-installation-video.flv
    • /gallery.html
    • /index.html
    • /product_specs.html
    • /products.html
    • /products/decomark.html
    • and 6 more in the copied plan
  4. 4

    Describe images

    +2 points, to 88

    Describe every content image in its alt text.

    14 pages

    See the pages
    • /
    • /Home.html
    • /about-us.html
    • /contact-us.html
    • /gallery.html
    • /index.html
    • /products.html
    • /products/decomark.html
    • /products/duratherm.html
    • /products/streetbond.html
    • and 4 more in the copied plan
  5. 5

    Match structured data to the page

    +2 points, to 90

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    7 pages, 6 of them under /products/

    See the pages
    • /
    • /products/decomark.html
    • /products/duratherm.html
    • /products/streetbond.html
    • /products/streetprint.html
    • /products/streetprintxd.html
    • /products/trafficpatterns.html
  6. 6

    Phrase headings as questions

    +1 point, to 91

    Phrase at least one heading as the question a person would ask.

    6 pages under /products/

    See the pages
    • /products/decomark.html
    • /products/duratherm.html
    • /products/streetbond.html
    • /products/streetprint.html
    • /products/streetprintxd.html
    • /products/trafficpatterns.html
  7. 7

    Add depth to thin pages

    +2 points, to 93

    Add true, specific detail until the page covers its subject.

    6 pages under /products/

    See the pages
    • /products/decomark.html
    • /products/duratherm.html
    • /products/streetbond.html
    • /products/streetprint.html
    • /products/streetprintxd.html
    • /products/trafficpatterns.html
  8. 8

    Fix description lengths

    +2 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    13 pages

    See the pages
    • /
    • /Home.html
    • /about-us.html
    • /contact-us.html
    • /flash/StreetPrint-installation-video.flv
    • /gallery.html
    • /index.html
    • /product_specs.html
    • /products.html
    • /products/decomark.html
    • and 3 more in the copied plan
  9. 9

    Set a share image

    +1 point, to 96

    Set og:image so links to the page carry a picture.

    16 pages

    See the pages
    • /
    • /Home.html
    • /about-us.html
    • /contact-us.html
    • /flash/StreetPrint-installation-video.flv
    • /gallery.html
    • /index.html
    • /product_specs.html
    • /products.html
    • /products/decomark.html
    • and 6 more in the copied plan
  10. 10

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  11. 11

    Publish a sitemap

    +1 point, to 97

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  12. 12

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  13. 13

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    6 pages under /products/

    See the pages
    • /products/decomark.html
    • /products/duratherm.html
    • /products/streetbond.html
    • /products/streetprint.html
    • /products/streetprintxd.html
    • /products/trafficpatterns.html
  14. 14

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /about-us.html
    • /contact-us.html
    • /flash/StreetPrint-installation-video.flv
  15. 15

    Add a way to get in touch

    +1 point, to 99

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /flash/StreetPrint-installation-video.flv
  16. 16

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /flash/StreetPrint-installation-video.flv
  17. 17

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    1 page

    See the pages
    • /flash/StreetPrint-installation-video.flv
2 more, to tidy up after 100
  1. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /flash/StreetPrint-installation-video.flv
  2. 19

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 74 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /207 ms
  • /products/streetprintxd.html172 ms
  • /products/streetprint.html149 ms
  • /products/duratherm.html148 ms
  • /products.html132 ms

Fastest: /Home.html, 59 ms. Heaviest: /flash/StreetPrint-installation-video.flv, 2,475 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
  • jQueryLibrary
  • BootstrapLibrary
page with strong signs
1
hidden characters
62
chat, markdown or placeholders left in
0
dashes per 1,000 words
0
  • /flash/StreetPrint-installation-video.flv hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /about-us.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /contact-us.html fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /gallery.html fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /Home.html fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /index.html fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /products.html fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /solutions.html fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /product_specs.html fails 5: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /products/ 6 fail a rule. Worst: /products/decomark.html, 10 rules6 pages
  • /flash/ 1 fail a rule. Worst: /flash/StreetPrint-installation-video.flv, 10 rules1 page

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