- Middle site
- 91
- Behind by
- 3
Worth the mostBring deep pages closer to home+2
americasbest.com
63 of 100ahead of 20% of the sites mttr has read
It comes closest to the middle site on Access, at 88 against 91. 3 fixes, 18 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 109,916 places up
- 63Now#207,173
- 70Add a way to get in touch#176,736
- 76Add a tap-to-call link#138,607
- 81Add structured data#97,257
The top half of every site starts at 77. The middle site in Upland, CA scores 83.
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Where it ranks
Held at 63 for its last 2 reads. 14 points take it into the top half.
Beside it on the board
- #209,508valuemaster.brain-behind.com63
- #209,509butterflyburger.com63
- #209,510americasbest.com63
- #209,511tooooools.app63
- #209,512wegot.family63
3,454 sites score 63. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Upland, CA
- #1concreteupland.com96
- #2huehlconstruction.com95
- #3garagedoorrepairupland-ca.com94
- #30americasbest.com63
The middle site in Upland, CA scores 83.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 6
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 25
Worth the mostShow sources on guides+2
- Middle site
- 57
- Behind by
- 47
Worth the mostAdd a way to get in touch+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page41371% below typical
Words a page45439415% above typical
Rules failing somewhere251411 more than typical
Half its pages answer in67 ms210 ms68% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
25 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points32,774 places up
Add a way to get in touchAct86 of 1001 in 2
Worth 6 points27,687 places up
Add a tap-to-call linkAct93 of 1001 in 3
Worth 5 points22,449 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 2 points each9,855 places up each
Show sources on guidesTrust24 of 1001 in 2
Show when guides were updatedTrust24 of 1003 in 5
Bring deep pages closer to homeAccess50 of 1006 in 7
Link straight to the final addressAccess98 of 1001 in 2
Show 18 more fixes
Worth 1 point each6,186 places up each
Answer the first question right under itUnderstand24 of 1001 in 121
Match structured data to the pageUnderstand25 of 1003 in 7
Put figures in tablesUnderstand24 of 1001 in 28
Name the publisherTrust24 of 1003 in 4
Phrase headings as questionsUnderstand16 of 1001 in 10
Describe imagesUnderstand51 of 1002 in 7
Use one main headingUnderstand28 of 1001 in 4
Fix description lengthsUnderstand36 of 1001 in 11
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand24 of 1001 in 2
Add lists or tablesUnderstand12 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Add depth to thin pagesUnderstand4 of 1003 in 7
Fix title lengthsUnderstand21 of 1001 in 6
Add real images to contentUnderstand5 of 1002 in 3
Put the text in the HTMLAccess1 of 1002 in 3
Fix pages that fail to loadAccess1 of 1003 in 4
How AI reads this site
It reads as two things at once, clinics and dentists and agencies and studios, and neither wins. 5 changes would make it plainer.
It reads as
Clinics and dentistsLevel with agencies and studios. It says it is in Upland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Clinics and dentists
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleAmerica's Best Eyecare + Eyewear
DescriptionBuy 2 pairs of prescription eyeglasses and get a FREE eye exam! Find an America's Best location near you.
First heading2 PAIRS + EYE EXAM FOR $95
OpeningFind the right time at one of our 1000+ locations near you.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Clinics and dentists. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On americasbest.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Clinics and dentists. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “America's Best Eyecare + Eyewear” and “2 PAIRS + EYE EXAM FOR $95”.
Agent instructions
On americasbest.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Clinics and dentists.
- Name Upland in the first words
The site is in Upland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On americasbest.com, name Upland in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On americasbest.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Clinics and dentists), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Clinics and dentists. Mixed on one page, neither reads plainly.
Agent instructions
On americasbest.com, find where the site mixes Clinics and dentists with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best eye doctors near Upland, CA? Its answer, and whether it cites americasbest.com, shows here in a moment.