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americasbest.com, read 4 days ago. Back to the report

63 to 100 in 22 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6363 nownow701#177,659762823top 50%84486588690791892993109411941296139714981598169817991899199920992110022full marks

Now #210,562 of 264,984Step 1 #177,659Step 3 top 50%Step 22 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +7 points, to 70, and #177,659, 32,903 places up

    Give the page a form or a clear link to request a quote or get in touch.

    86 pages

    See the pages
    • /about-us
    • /accessibility-statement
    • /americas-best-vision-plan/3-year-eye-exam-benefit-plan-for-california-residents
    • /americas-best-vision-plan/americas-best-vision-plan-for-california-residents
    • /americas-best-vision-plan/hipaa-notice
    • /americas-best-vision-plan/hipaa-notice-esp
    • /autoreorder
    • /blog
    • /blog/article
    • /blog/article/age-by-age
    • and 76 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 76

    Add a tap-to-call phone link.

    93 pages

    See the pages
    • /
    • /about-us
    • /americas-best-vision-plan/3-year-eye-exam-benefit-plan-for-california-residents
    • /americas-best-vision-plan/americas-best-vision-plan-for-california-residents
    • /americas-best-vision-plan/hipaa-notice
    • /americas-best-vision-plan/hipaa-notice-esp
    • /autoreorder
    • /blog
    • /blog/article
    • /blog/article/age-by-age
    • and 83 more in the copied plan
  3. 3

    Add structured data

    +6 points, to 82, and into the top 50%

    Add valid JSON-LD that says what the page is.

    99 pages

    See the pages
    • /
    • /about-us
    • /accessibility-statement
    • /americas-best-vision-plan
    • /americas-best-vision-plan/3-year-eye-exam-benefit-plan-for-california-residents
    • /americas-best-vision-plan/americas-best-vision-plan-for-california-residents
    • /americas-best-vision-plan/hipaa-notice
    • /americas-best-vision-plan/hipaa-notice-esp
    • /autoreorder
    • /blog
    • and 89 more in the copied plan
  4. 4

    Show sources on guides

    +2 points, to 84

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    24 pages, 21 of them under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/6-signs-your-headaches-mean-you-need-new-glasses
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • /blog/article/caring-for-your-eyes/how-to-use-your-vision-insurance-benefits-at-americas-best
    • and 14 more in the copied plan
  5. 5

    Show when guides were updated

    +2 points, to 86

    Show when the guide was last updated, and set dateModified in its schema.

    24 pages, 21 of them under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/6-signs-your-headaches-mean-you-need-new-glasses
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • /blog/article/caring-for-your-eyes/how-to-use-your-vision-insurance-benefits-at-americas-best
    • and 14 more in the copied plan
  6. 6

    Bring deep pages closer to home

    +2 points, to 88

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    50 pages

    See the pages
    • /blog
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • /blog/article/caring-for-your-eyes/understanding-and-managing-dry-eye
    • /blog/article/caring-for-your-eyes/warm-vs-cold-eye-compresses-when-should-you-use-them
    • /blog/article/eye-conditions/you-have-soap-or-shampoo-your-eye-now-what
    • /blog/article/vision-concerns-and-correction/americas-best-guide-contact-lenses
    • /blog/article/vision-concerns-and-correction/i-slept-my-contacts-now-what
    • /blog/article/vision-concerns-and-correction/prescription-reading-glasses-vs-otc-glasses
    • and 40 more in the copied plan
  7. 7

    Link straight to the final address

    +2 points, to 90

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    See the pages
    • /about-us
    • /accessibility-statement
    • /americas-best-vision-plan
    • /americas-best-vision-plan/3-year-eye-exam-benefit-plan-for-california-residents
    • /americas-best-vision-plan/americas-best-vision-plan-for-california-residents
    • /americas-best-vision-plan/hipaa-notice
    • /americas-best-vision-plan/hipaa-notice-esp
    • /autoreorder
    • /blog
    • /blog/article
    • and 88 more in the copied plan
  8. 8

    Answer the first question right under it

    +1 point, to 91

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    24 pages, 21 of them under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/6-signs-your-headaches-mean-you-need-new-glasses
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • /blog/article/caring-for-your-eyes/how-to-use-your-vision-insurance-benefits-at-americas-best
    • and 14 more in the copied plan
  9. 9

    Match structured data to the page

    +1 point, to 92

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    25 pages, 21 of them under /blog/

    See the pages
    • /
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/6-signs-your-headaches-mean-you-need-new-glasses
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • and 15 more in the copied plan
  10. 10

    Put figures in tables

    +1 point, to 93

    Where the guide compares options or gives figures, put them in a table.

    24 pages, 21 of them under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/6-signs-your-headaches-mean-you-need-new-glasses
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • /blog/article/caring-for-your-eyes/how-to-use-your-vision-insurance-benefits-at-americas-best
    • and 14 more in the copied plan
  11. 11

    Name the publisher

    +1 point, to 94

    Name the author or publisher in the Article schema.

    24 pages, 21 of them under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/6-signs-your-headaches-mean-you-need-new-glasses
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • /blog/article/caring-for-your-eyes/how-to-use-your-vision-insurance-benefits-at-americas-best
    • and 14 more in the copied plan
  12. 12

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    16 pages, 14 of them under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/6-signs-your-headaches-mean-you-need-new-glasses
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • /blog/article/eye-conditions
    • and 6 more in the copied plan
  13. 13

    Describe images

    +2 points, to 96

    Describe every content image in its alt text.

    51 pages

    See the pages
    • /
    • /about-us
    • /americas-best-vision-plan
    • /americas-best-vision-plan/3-year-eye-exam-benefit-plan-for-california-residents
    • /americas-best-vision-plan/americas-best-vision-plan-for-california-residents
    • /autoreorder
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /brands
    • /brands/archer-avery
    • and 41 more in the copied plan
  14. 14

    Use one main heading

    +1 point, to 97

    Give the page exactly one h1 that says what it is about.

    28 pages

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/av-test-article
    • /blog/article/caring-for-your-eyes
    • /blog/article/eye-conditions
    • /blog/article/vision-concerns-and-correction
    • /brands/bebe
    • /brands/brands-cards
    • /brands/coach/glasses
    • /brands/coach/glasses2
    • and 18 more in the copied plan
  15. 15

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    36 pages

    See the pages
    • /americas-best-vision-plan
    • /americas-best-vision-plan/hipaa-notice
    • /blog
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/caring-for-your-eyes/understanding-and-managing-dry-eye
    • /brands
    • /brands/bebe
    • /brands/brands-cards
    • /brands/calvin-klein-eyewear
    • /brands/coach
    • and 26 more in the copied plan
  16. 16

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  17. 17

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    24 pages, 21 of them under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/6-signs-your-headaches-mean-you-need-new-glasses
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/caring-for-your-eyes/ask-an-optometrist-what-s-new-eye-exams
    • /blog/article/caring-for-your-eyes/how-to-use-your-vision-insurance-benefits-at-americas-best
    • and 14 more in the copied plan
  18. 18

    Add lists or tables

    +1 point, to 99

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    12 pages, 11 of them under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/age-by-age/8-signs-your-child-needs-eye-exam
    • /blog/article/age-by-age/av-test-article
    • /blog/article/age-by-age/av-test-content-page
    • /blog/article/caring-for-your-eyes
    • /blog/article/caring-for-your-eyes/3-genius-ways-to-give-new-life-to-old-glasses
    • /blog/article/eye-conditions
    • /blog/article/vision-concerns-and-correction
    • /blog/article/vision-concerns-and-correction/i-slept-my-contacts-now-what
    • and 2 more in the copied plan
  19. 19

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  20. 20

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  21. 21

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    4 pages, 3 of them under /guide/

    See the pages
    • /blog/article/age-by-age/av-test-content-page
    • /guide/contact-lenses
    • /guide/contact-lenses/blue-light-contacts
    • /guide/contact-lenses/caring-for-contacts
  22. 22

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    21 pages

    See the pages
    • /autoreorder
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/eye-conditions
    • /blog/article/vision-concerns-and-correction/prescription-reading-glasses-vs-otc-glasses
    • /brands
    • /brands/archer-avery
    • /brands/brands-cards
    • /brands/coach/glasses
    • /brands/coach/glasses2
    • and 11 more in the copied plan
3 more, to tidy up after 100
  1. 23

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    5 pages under /blog/

    See the pages
    • /blog/article
    • /blog/article/age-by-age
    • /blog/article/caring-for-your-eyes
    • /blog/article/eye-conditions
    • /blog/article/vision-concerns-and-correction
  2. 24

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /guide/contact-lenses
  3. 25

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /customercareemail

What else the read found

Half its pages start answering within 67 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /brands/coach/glasses296 ms
  • /brands/jonas-paul-eyewear232 ms
  • /eyeglasses/prescription-sunglasses/men-best-sellers145 ms
  • /brands/guess144 ms
  • /eyeglasses/prescription-sunglasses/women-s-best-sellers143 ms

Fastest: /faqeyeglasses, 9 ms. Heaviest: /blog/article/vision-concerns-and-correction/americas-best-guide-contact-lenses, 8 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • FastlyHosting
pages with strong signs
12
hidden characters
19
chat, markdown or placeholders left in
9
dashes per 1,000 words
2
  • /contacts-category-page hidden characters a reader cannot see
  • /americas-best-vision-plan/hipaa-notice-esp hidden characters a reader cannot see
  • /americas-best-vision-plan hidden characters a reader cannot see
  • /blog/article placeholders never filled in
  • /blog/article/age-by-age placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /customercareemail passes every rule1 page
  • /brands fails 8: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /carecredit fails 8: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /california fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /colorado fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /content fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /cooper-vision fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /eyeglass-lenses fails 7: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /autoreorder fails 6: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /blog fails 6: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /eye-doctors fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page

And 21 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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