- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
andrewsullivan.com
Top 25%of the 263,590 sites mttr has read, at #62,393
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
85 now92 with itTop 10% from 90
#62,393to#15,08447,309 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 51,938 places since Oct 20, from #114,331. 5 points take it into the top 10%.
Beside it on the board
- #62,391uitvaartpolis-online.com85
- #62,392developgoodhabits.com85
- #62,393andrewsullivan.com85
- #62,394readcube.com85
- #62,395battellemedia.com85
8,435 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#62,393
- 92Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 1
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page27132.1× typical
Words a page1,0793942.7× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in15 ms210 ms93% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points47,309 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 4 points30,169 places up
Fix description lengthsUnderstand98 of 1001 in 11
Worth 2 points15,728 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each8,161 places up each
Describe imagesUnderstand21 of 1002 in 7
Fix title lengthsUnderstand16 of 1001 in 6
Bring deep pages closer to homeAccess14 of 1006 in 7
Show 5 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess1 of 1002 in 5
Use one main headingUnderstand1 of 1001 in 4
Set a share imageUnderstand1 of 1002 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleThe Dish
DescriptionNone in the HTML
First headingThe Dish
OpeningFirst they ignore you. Then they laugh at you. Then they attack you. Then you win.
2 changes so it reads plainly as what it is
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On andrewsullivan.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On andrewsullivan.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.