LeaderboardEvery site, rankedFree toolsChecks, no sign-upAgentsYour agent fixes itDocsThe API and MCP

andrewsullivan.com, read 23 hours ago. Back to the report

85 to 100 in 6 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow921top 10%9629839949951006full marks

Now #62,395 of 263,587Step 1 top 10%Step 6 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 92, and #15,086, 47,309 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    100 pages, 51 of them under /2015/

    See the pages
    • /
    • /2002/05/06/how-far-right-was-fortuyn
    • /2002/05/07/did-the-far-left-kill-him
    • /2009/12/12/atlas-obscura
    • /2009/12/15/gay-mayors-ctd-1
    • /2010/02/07/three-suicides-at-gitmo-the-story-so-far
    • /2010/12/23/horton-hears-a-hooters
    • /2011/05/24/bronskis-beat-ctd
    • /2011/07/16/a-poem-for-saturday-2-10
    • /2012/02/02/washington-and-weed
    • and 90 more in the copied plan
  2. 2

    Fix description lengths

    +4 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    98 pages, 50 of them under /2015/

    See the pages
    • /
    • /2002/05/06/how-far-right-was-fortuyn
    • /2002/05/07/did-the-far-left-kill-him
    • /2009/12/12/atlas-obscura
    • /2009/12/15/gay-mayors-ctd-1
    • /2010/02/07/three-suicides-at-gitmo-the-story-so-far
    • /2010/12/23/horton-hears-a-hooters
    • /2011/05/24/bronskis-beat-ctd
    • /2011/07/16/a-poem-for-saturday-2-10
    • /2012/02/02/washington-and-weed
    • and 88 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 51 of them under /2015/

    See the pages
    • /2002/05/06/how-far-right-was-fortuyn
    • /2002/05/07/did-the-far-left-kill-him
    • /2009/12/12/atlas-obscura
    • /2009/12/15/gay-mayors-ctd-1
    • /2010/02/07/three-suicides-at-gitmo-the-story-so-far
    • /2010/12/23/horton-hears-a-hooters
    • /2011/05/24/bronskis-beat-ctd
    • /2011/07/16/a-poem-for-saturday-2-10
    • /2012/02/02/washington-and-weed
    • /2012/05/01/the-view-from-your-window-contest-winner-100
    • and 89 more in the copied plan
  4. 4

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    21 pages, 13 of them under /deepdish/

    See the pages
    • /2015/02/06/the-war-4
    • /deepdish
    • /deepdish/ebooks/i-was-wrong
    • /deepdish/longform/a-memorable-form-of-love
    • /deepdish/longform/finding-the-words-for-faith
    • /deepdish/longform/untier-of-knots
    • /deepdish/podcasts/ep01-mikey-piro
    • /deepdish/podcasts/ep02-dan-savage
    • /deepdish/podcasts/ep03-john-heilemann
    • /deepdish/podcasts/ep04-masha-gessen
    • and 11 more in the copied plan
  5. 5

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    16 pages

    See the pages
    • /
    • /2009/12/12/atlas-obscura
    • /2012/10/26/ad-war-update-26
    • /2015/02/03/it-makes-cents
    • /2015/02/05/a-final-bleg
    • /2015/02/05/know-scope
    • /2015/02/06/the-war-4
    • /about
    • /applause
    • /christisking
    • and 6 more in the copied plan
  6. 6

    Bring deep pages closer to home

    +1 point, to 100, and full marks

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    14 pages under /2015/

    See the pages
    • /2015/01/29/a-blogger-breaks-free-your-thoughts-i
    • /2015/02/05/a-book-cover-that-judges-you
    • /2015/02/05/a-short-story-for-thursday
    • /2015/02/05/dudes-on-diets-ctd
    • /2015/02/05/exiting-the-anxiety-closet
    • /2015/02/05/face-of-the-day-701
    • /2015/02/05/know-scope
    • /2015/02/05/letters-from-gitmo
    • /2015/02/05/mental-health-break-796
    • /2015/02/05/should-even-heroin-be-legal-ctd
    • and 4 more in the copied plan
5 more, to tidy up after 100
  1. 7

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  2. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 9

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    The home page

  4. 10

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    1 page

    See the pages
    • /applause
  5. 11

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    1 page

    See the pages
    • /2015/01/29/how-it-happened

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

What else the read found

Half its pages start answering within 15 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /2014/11/18/a-massacre-of-jews-at-prayer283 ms
  • /2015/02/05/quote-for-the-day-462270 ms
  • /2012/10/29/ad-war-update-29261 ms
  • /christisking128 ms
  • /2014/02/13/dick-cheney-has-no-regrets124 ms

Fastest: /, 11 ms. Heaviest: the home page, 69 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
pages with strong signs
2
hidden characters
2
chat, markdown or placeholders left in
0
dashes per 1,000 words
7.1
  • / hidden characters a reader cannot see
  • /2015/02/06/your-moment-of-dishness hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Set each page's canonical address and Match structured data to the page1 page
  • /applause fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /deepdish fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /google-trends fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /sarah-hrdys-mother-nature-maternal-instincts-and-how-they-shape-the-human-species fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /the-wonder-of-boys-by-michael-gurian-and-a-mothers-work-by-deborah-fallows fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /about fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /christisking fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /gemini-on-crime fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /moira-donegan-deleted-tweets fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /niall-ferguson-doom-excerpts fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /indigenous-science-and-the-science-curriculum-the-new-zealand-debate fails 3: Add structured data, Fix title lengths and Link straight to the final address1 page

And 11 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

Fix andrewsullivan.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck andrewsullivan.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.