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asaecenter.org, read 4 days ago. Back to the report

55 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5555 nownow641#203,762712783top 50%8448959369679881009full marks

Now #232,489 of 264,187Step 1 #203,762Step 3 top 50%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +9 points, to 64, and #203,762, 28,727 places up

    Give the page a form or a clear link to request a quote or get in touch.

    84 pages under /www.asaecenter.org/

    See the pages
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/the-new-elements-for-selling-advertising
    • and 74 more in the copied plan
  2. 2

    Add structured data

    +7 points, to 71

    Add valid JSON-LD that says what the page is.

    85 pages, 84 of them under /www.asaecenter.org/

    See the pages
    • /
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • and 75 more in the copied plan
  3. 3

    Set each page's canonical address

    +7 points, to 78, and into the top 50%

    Add a canonical link that points to the page itself.

    85 pages, 84 of them under /www.asaecenter.org/

    See the pages
    • /
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • and 75 more in the copied plan
  4. 4

    Add a tap-to-call link

    +6 points, to 84

    Add a tap-to-call phone link.

    85 pages, 84 of them under /www.asaecenter.org/

    See the pages
    • /
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • and 75 more in the copied plan
  5. 5

    Use one main heading

    +5 points, to 89

    Give the page exactly one h1 that says what it is about.

    82 pages under /www.asaecenter.org/

    See the pages
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/the-new-elements-for-selling-advertising
    • and 72 more in the copied plan
  6. 6

    Fix description lengths

    +4 points, to 93

    Write a meta description of 70 to 165 characters that summarizes the page.

    84 pages under /www.asaecenter.org/

    See the pages
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/the-new-elements-for-selling-advertising
    • and 74 more in the copied plan
  7. 7

    Fix title lengths

    +3 points, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    82 pages under /www.asaecenter.org/

    See the pages
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/the-new-elements-for-selling-advertising
    • and 72 more in the copied plan
  8. 8

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    84 pages under /www.asaecenter.org/

    See the pages
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/the-new-elements-for-selling-advertising
    • and 74 more in the copied plan
  9. 9

    Set a share image

    +2 points, to 100, and full marks

    Set og:image so links to the page carry a picture.

    84 pages under /www.asaecenter.org/

    See the pages
    • /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac
    • /www.asaecenter.org/amcguide
    • /www.asaecenter.org/atwork
    • /www.asaecenter.org/give
    • /www.asaecenter.org/renewme
    • /www.asaecenter.org/resources/articles/an_magazine/2015/january-february/how-i-got-here-david-dubois-cta-cmp-fasae-cae
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/going-digital-can-refresh-old-content
    • /www.asaecenter.org/resources/articles/an_magazine/2015/may-june/savvy-event-marketing-strategies
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/developing-global-strategy-with-a-simple-matrix
    • /www.asaecenter.org/resources/articles/an_magazine/2015/november-december/the-new-elements-for-selling-advertising
    • and 74 more in the copied plan
4 more, to tidy up after 100
  1. 10

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  2. 11

    Describe images

    Under a point

    Describe every content image in its alt text.

    3 pages

    See the pages
    • /
    • /www.asaecenter.org/resources/articles/an_magazine/2017/january-february/3-lessons-problem-solving-leadership
    • /www.asaecenter.org/resources/articles/an_plus/2017/january/data-driven-how-analytics-can-improve-learner-experiences
  3. 12

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /404
  4. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

What else the read found

Half its pages start answering within 50 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /www.asaecenter.org/resources/articles/an_plus/2019/december/eight-leadership-styles-and-when-to-use-them3.1 s
  • /925 ms
  • /www.asaecenter.org/resources/articles/an_plus/2018/january/7-career-navigation-tips-for-young-professionals108 ms
  • /www.asaecenter.org/resources/articles/an_plus/2018/april/5-excuses-why-you-havent-put-marketing-automation-to-work94 ms
  • /www.asaecenter.org/resources/articles/an_plus/2018/march/5-issues-for-board-and-organization-alignment91 ms

Fastest: /www.asaecenter.org/resources/articles/an_magazine/2017/march-april/a-task-force-focus-on-diversity-and-inclusion, 37 ms. Heaviest: the home page, 60 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • LiveChatChat
  • jQueryLibrary
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
8.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /404 passes every rule1 page
  • /www.asaecenter.org/ 84 fail a rule. Worst: /www.asaecenter.org/advocacy/apac-landing-page/who-contributes-to-apac, 9 rules84 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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