- Middle site
- 91
- Behind by
- 5
Worth the mostAllow pages to be indexed+2
atrandommke.com
63 of 100ahead of 20% of the sites mttr has read
It comes closest to the middle site on Access, at 86 against 91. 2 fixes, 14 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 76,204 places up
- 63Now#207,177
- 70Add a way to get in touch#176,749
- 77Add a tap-to-call link#130,973
The top half of every site starts at 77. The middle site in Milwaukee, WI scores 81.
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The link
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Where it ranks
14 points take it into the top half.
Beside it on the board
- #210,478dev.uajain.com63
- #210,479colincogle.name63
- #210,480atrandommke.com63
- #210,481conserveohio.com63
- #210,482aafedersairconditioner.com63
3,446 sites score 63. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Milwaukee, WI
- #1creamcityconcepts.com99
- #2ritebasementwaterproofingmilwaukeewi.com99
- #3efficientcleaning.com98
- #348atrandommke.com63
The middle site in Milwaukee, WI scores 81.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 8
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 19
Worth the mostShow sources on guides+4
- Middle site
- 57
- Behind by
- 44
Worth the mostAdd a way to get in touch+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read584414 more than typical
Links a page91329% below typical
Words a page29939424% below typical
Rules failing somewhere281414 more than typical
Half its pages answer in1,022 ms210 ms387% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
28 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each33,731 places up each
Add a way to get in touchAct45 of 581 in 2
Add a tap-to-call linkAct58 of 581 in 3
Worth 4 points19,130 places up
Show sources on guidesTrust28 of 581 in 2
Worth 3 points15,147 places up
Answer the first question right under itUnderstand33 of 581 in 121
Worth 2 points each10,823 places up each
Phrase headings as questionsUnderstand33 of 581 in 10
Add depth to thin pagesUnderstand26 of 583 in 7
Add structured dataUnderstand28 of 581 in 3
Fix description lengthsUnderstand53 of 581 in 11
Allow pages to be indexedAccess13 of 585 in 6
Link straight to the final addressAccess57 of 581 in 2
Show 18 more fixes
Worth 1 point each7,152 places up each
Put figures in tablesUnderstand33 of 581 in 28
Link to pages from related contentUnderstand18 of 585 in 6
Add lists or tablesUnderstand18 of 581 in 2
Add breadcrumb dataUnderstand33 of 581 in 2
Describe imagesUnderstand21 of 582 in 7
Put the text in the HTMLAccess6 of 582 in 3
Use one main headingUnderstand13 of 581 in 4
Set a share imageUnderstand25 of 582 in 7
Show when guides were updatedTrust4 of 583 in 5
Fix title lengthsUnderstand9 of 581 in 6
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Speed up the serverAccessAbout the whole site4 in 5
Link to your profilesTrustAbout the whole site4 in 7
Match structured data to the pageUnderstand4 of 583 in 7
Name the publisherTrust4 of 583 in 4
Replace unsupported sales claimsTrust3 of 582 in 3
Bring deep pages closer to homeAccess2 of 586 in 7
Set each page's canonical addressAccess1 of 582 in 5
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome | AtRandom
DescriptionNone in the HTML
First headingNone in the HTML
OpeningAt Random has been serving Bay View specialty cocktails since 1964. Located at the corner of Russell and Delaware, At Random is a time capsule of mid-century ice cream drinks, classic cocktails, Naugahyde, and swag lights. In 2018, Ron and Shirley Zeller retired, passing the…
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On atrandommke.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On atrandommke.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Milwaukee in the first words
The site is in Milwaukee, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On atrandommke.com, name Milwaukee in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On atrandommke.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.