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atrandommke.com, read 3 days ago. Back to the report

63 to 100 in 26 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6363 nownow701#176,906762803top 50%824845856877898919931094119512951396149715971698179818991999209921992299239924992510026full marks

Now #210,653 of 263,820Step 1 #176,906Step 3 top 50%Step 26 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +7 points, to 70, and #176,906, 33,747 places up

    Give the page a form or a clear link to request a quote or get in touch.

    45 pages, 30 of them under /post/

    See the pages
    • /
    • /archived-assets
    • /copy-of-covid-19
    • /events-page
    • /events/alexa-hill/form
    • /events/eddie-baker/form
    • /events/john-buckley/form
    • /faq
    • /gift-cards
    • /ice-cream-social
    • and 35 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 76

    Add a tap-to-call phone link.

    58 pages, 30 of them under /post/

    See the pages
    • /
    • /archived-assets
    • /blog
    • /blog/categories/cocktails
    • /blog/categories/restoring-a-classic
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /blog/tags/cocktails
    • and 48 more in the copied plan
  3. 3

    Show sources on guides

    +4 points, to 80, and into the top 50%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    28 pages, 24 of them under /post/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /post/and-we-have-a-winner-arcade-white
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/celebrating-60-years-of-at-random-a-milwaukee-icon
    • /post/discover-the-at-random-enamel-pin-souvenir-shop-unique-milwaukee-gifts-for-cocktail-and-tiki-lovers
    • /post/exploring-july-s-cocktail-of-the-month-the-mezcal-mai-tai-a-summery-twist-on-a-classic
    • /post/facade-restoration-1930s-graffiti
    • and 18 more in the copied plan
  4. 4

    Answer the first question right under it

    +2 points, to 82

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    33 pages, 29 of them under /post/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /post/a-new-dorothy-mug-colorway-fiesta-orange
    • /post/and-we-have-a-winner-arcade-white
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/celebrating-60-years-of-at-random-a-milwaukee-icon
    • /post/discover-the-at-random-enamel-pin-souvenir-shop-unique-milwaukee-gifts-for-cocktail-and-tiki-lovers
    • /post/discover-the-best-of-milwaukee-bryant-s-at-at-random-featured-in-cond%C3%A9-nast-traveler
    • and 23 more in the copied plan
  5. 5

    Phrase headings as questions

    +2 points, to 84

    Phrase at least one heading as the question a person would ask.

    33 pages, 29 of them under /post/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /post/a-new-dorothy-mug-colorway-fiesta-orange
    • /post/and-we-have-a-winner-arcade-white
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/celebrating-60-years-of-at-random-a-milwaukee-icon
    • /post/discover-the-at-random-enamel-pin-souvenir-shop-unique-milwaukee-gifts-for-cocktail-and-tiki-lovers
    • /post/discover-the-best-of-milwaukee-bryant-s-at-at-random-featured-in-cond%C3%A9-nast-traveler
    • and 23 more in the copied plan
  6. 6

    Add depth to thin pages

    +1 point, to 85

    Add true, specific detail until the page covers its subject.

    26 pages, 22 of them under /post/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /post/a-new-dorothy-mug-colorway-fiesta-orange
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/exploring-july-s-cocktail-of-the-month-the-mezcal-mai-tai-a-summery-twist-on-a-classic
    • /post/facade-restoration-1930s-graffiti
    • /post/facade-restoration-a-sneak-peek-into-the-restoration-plans-for-at-random
    • /post/facade-restoration-a-vintage-advertisement
    • and 16 more in the copied plan
  7. 7

    Add structured data

    +2 points, to 87

    Add valid JSON-LD that says what the page is.

    28 pages

    See the pages
    • /archived-assets
    • /blog
    • /blog/categories/cocktails
    • /blog/categories/restoring-a-classic
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /blog/tags/cocktails
    • /blog/tags/facade
    • and 18 more in the copied plan
  8. 8

    Fix description lengths

    +2 points, to 89

    Write a meta description of 70 to 165 characters that summarizes the page.

    53 pages, 29 of them under /post/

    See the pages
    • /
    • /archived-assets
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /blog/tags/cocktails
    • /blog/tags/facade
    • /blog/tags/ice-cream-cocktails
    • /blog/tags/mid-century
    • and 43 more in the copied plan
  9. 9

    Allow pages to be indexed

    +2 points, to 91

    Remove noindex when the page is ready to be found.

    13 pages, 9 of them under /blog/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /blog/tags/cocktails
    • /blog/tags/facade
    • /blog/tags/ice-cream-cocktails
    • /blog/tags/mid-century
    • /blog/tags/restoration
    • /events/alexa-hill/form
    • and 3 more in the copied plan
  10. 10

    Link straight to the final address

    +2 points, to 93

    Point links and the sitemap at the final address, not at one that redirects.

    57 pages, 30 of them under /post/

    See the pages
    • /archived-assets
    • /blog
    • /blog/categories/cocktails
    • /blog/categories/restoring-a-classic
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /blog/tags/cocktails
    • /blog/tags/facade
    • and 47 more in the copied plan
  11. 11

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    33 pages, 29 of them under /post/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /post/a-new-dorothy-mug-colorway-fiesta-orange
    • /post/and-we-have-a-winner-arcade-white
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/celebrating-60-years-of-at-random-a-milwaukee-icon
    • /post/discover-the-at-random-enamel-pin-souvenir-shop-unique-milwaukee-gifts-for-cocktail-and-tiki-lovers
    • /post/discover-the-best-of-milwaukee-bryant-s-at-at-random-featured-in-cond%C3%A9-nast-traveler
    • and 23 more in the copied plan
  12. 12

    Link to pages from related content

    +1 point, to 95

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    18 pages under /post/

    See the pages
    • /post/a-new-dorothy-mug-colorway-fiesta-orange
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/discover-the-best-of-milwaukee-bryant-s-at-at-random-featured-in-cond%C3%A9-nast-traveler
    • /post/facade-restoration-1930s-graffiti
    • /post/facade-restoration-a-vintage-advertisement
    • /post/facade-restoration-another-historic-photo
    • /post/facade-restoration-exploring-the-unknown
    • /post/facade-restoration-exposing-the-clapboard
    • /post/facade-restoration-photo-evidence
    • /post/facade-restoration-where-we-started
    • and 8 more in the copied plan
  13. 13

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    18 pages, 14 of them under /post/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /post/a-new-dorothy-mug-colorway-fiesta-orange
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/celebrating-60-years-of-at-random-a-milwaukee-icon
    • /post/discover-the-best-of-milwaukee-bryant-s-at-at-random-featured-in-cond%C3%A9-nast-traveler
    • /post/facade-restoration-a-vintage-advertisement
    • /post/facade-restoration-photo-evidence
    • and 8 more in the copied plan
  14. 14

    Add breadcrumb data

    +1 point, to 96

    Add BreadcrumbList schema so the page has a place in the site.

    33 pages, 29 of them under /post/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /post/a-new-dorothy-mug-colorway-fiesta-orange
    • /post/and-we-have-a-winner-arcade-white
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/celebrating-60-years-of-at-random-a-milwaukee-icon
    • /post/discover-the-at-random-enamel-pin-souvenir-shop-unique-milwaukee-gifts-for-cocktail-and-tiki-lovers
    • /post/discover-the-best-of-milwaukee-bryant-s-at-at-random-featured-in-cond%C3%A9-nast-traveler
    • and 23 more in the copied plan
  15. 15

    Describe images

    +1 point, to 97

    Describe every content image in its alt text.

    21 pages, 19 of them under /post/

    See the pages
    • /
    • /archived-assets
    • /post/celebrate-the-4th-of-july-weekend-at-at-random-patio
    • /post/celebrating-60-years-of-at-random-a-milwaukee-icon
    • /post/discover-the-at-random-enamel-pin-souvenir-shop-unique-milwaukee-gifts-for-cocktail-and-tiki-lovers
    • /post/exploring-july-s-cocktail-of-the-month-the-mezcal-mai-tai-a-summery-twist-on-a-classic
    • /post/facade-restoration-1930s-graffiti
    • /post/facade-restoration-a-vintage-advertisement
    • /post/facade-restoration-another-historic-photo
    • /post/facade-restoration-exposing-the-clapboard
    • and 11 more in the copied plan
  16. 16

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    6 pages, 4 of them under /blog/hashtags/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /post/facade-restoration-a-vintage-advertisement
    • /post/facade-restoration-photo-evidence
  17. 17

    Use one main heading

    +1 point, to 98

    Give the page exactly one h1 that says what it is about.

    13 pages

    See the pages
    • /
    • /archived-assets
    • /copy-of-covid-19
    • /employment
    • /events-page
    • /events/alexa-hill/form
    • /events/eddie-baker/form
    • /events/john-buckley/form
    • /faq
    • /ice-cream-social
    • and 3 more in the copied plan
  18. 18

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    25 pages

    See the pages
    • /
    • /archived-assets
    • /blog
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
    • /blog/tags/cocktails
    • /blog/tags/facade
    • /blog/tags/ice-cream-cocktails
    • and 15 more in the copied plan
  19. 19

    Show when guides were updated

    +1 point, to 99

    Show when the guide was last updated, and set dateModified in its schema.

    4 pages under /blog/hashtags/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
  20. 20

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages, 7 of them under /post/

    See the pages
    • /blog/categories/cocktails
    • /blog/hashtags/AtRandom60
    • /post/choosing-the-perfect-white-paint-for-the-exterior-restoration-of-at-random
    • /post/discover-the-at-random-enamel-pin-souvenir-shop-unique-milwaukee-gifts-for-cocktail-and-tiki-lovers
    • /post/discover-the-best-of-milwaukee-bryant-s-at-at-random-featured-in-cond%C3%A9-nast-traveler
    • /post/exploring-july-s-cocktail-of-the-month-the-mezcal-mai-tai-a-summery-twist-on-a-classic
    • /post/facade-restoration-a-sneak-peek-into-the-restoration-plans-for-at-random
    • /post/introducing-nite-cap-at-random-cocktail-lounge-s-late-night-happy-hour
    • /post/savor-the-season-march-cocktail-delight-the-strawberry-whiskey-sour
  21. 21

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  22. 22

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  23. 23

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  24. 24

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    4 pages under /blog/hashtags/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
  25. 25

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    4 pages under /blog/hashtags/

    See the pages
    • /blog/hashtags/AtRandom60
    • /blog/hashtags/CheersTo60Years
    • /blog/hashtags/IDreamOfTeresa
    • /blog/hashtags/MilwaukeeHistory
  26. 26

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    3 pages under /post/

    See the pages
    • /post/facade-restoration-a-sneak-peek-into-the-restoration-plans-for-at-random
    • /post/hot-diggety-dog
    • /post/introducing-nite-cap-at-random-cocktail-lounge-s-late-night-happy-hour
2 more, to tidy up after 100
  1. 27

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    2 pages

    See the pages
    • /blog/tags/cocktails
    • /blog/tags/ice-cream-cocktails
  2. 28

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /post/choosing-the-perfect-white-paint-for-the-exterior-restoration-of-at-random

What else the read found

Half its pages take over 1,024 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /post/choosing-the-perfect-white-paint-for-the-exterior-restoration-of-at-random5.1 s
  • /post/facade-restoration-another-historic-photo4.6 s
  • /post/facade-restoration-a-vintage-advertisement3.0 s
  • /post/discover-the-best-of-milwaukee-bryant-s-at-at-random-featured-in-cond%C3%A9-nast-traveler1.9 s
  • /post/ron-zeller-obituary1.8 s

Fastest: /s-projects-side-by-side, 23 ms. Heaviest: /events/eddie-baker/form, 200 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WixPlatform
  • ReactFramework
  • CloudflareHosting
  • FastlyHosting
pages with strong signs
57
hidden characters
192
chat, markdown or placeholders left in
5
dashes per 1,000 words
0.8
  • /archived-assets hidden characters a reader cannot see
  • /s-projects-side-by-side hidden characters a reader cannot see
  • /newyearseve hidden characters a reader cannot see
  • / hidden characters a reader cannot see
  • /ice-cream-social hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add a way to get in touch, Use one main heading and Add a tap-to-call link1 page
  • /archived-assets fails 8: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /copy-of-covid-19 fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /events-page fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /faq fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /magicforest fails 7: Allow pages to be indexed, Add a way to get in touch and Add structured data1 page
  • /menu fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /photos fails 7: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /employment fails 6: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /gift-cards fails 6: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page
  • /ice-cream-social fails 6: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /s-projects-side-by-side fails 6: Add a way to get in touch, Add structured data and Add a tap-to-call link1 page

And 5 more parts of the site.

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