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bloomerang.co, read 4 days ago. Back to the report

77 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7777 nownow831top 50%8728939049259369479589699710981198129813991499159916991710018full marks

Now #135,694 of 263,880Step 1 top 50%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 83, and #79,578, 56,116 places up, and into the top 50%

    Add a tap-to-call phone link.

    94 pages

    See the pages
    • /
    • /afp-icon-happy-hour-2026
    • /ai
    • /ai-policy
    • /alternative
    • /alternative/bonterra
    • /alternative/bonterra-salsa
    • /alternative/donorbox
    • /alternative/donorperfect
    • /alternative/neoncrm
    • and 84 more in the copied plan
  2. 2

    Add structured data

    +4 points, to 87

    Add valid JSON-LD that says what the page is.

    84 pages

    See the pages
    • /afp-icon-happy-hour-2026
    • /ai
    • /ai-policy
    • /alternative
    • /alternative/bonterra
    • /alternative/bonterra-salsa
    • /alternative/donorbox
    • /alternative/donorperfect
    • /alternative/neoncrm
    • /alternative/network-for-good
    • and 74 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 89

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /afp-icon-happy-hour-2026
    • /ai
    • /ai-policy
    • /alternative
    • /alternative/bonterra
    • /alternative/bonterra-salsa
    • /alternative/donorbox
    • /alternative/donorperfect
    • /alternative/neoncrm
    • /alternative/network-for-good
    • and 89 more in the copied plan
  4. 4

    Answer the first question right under it

    +1 point, to 90

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    23 pages, 19 of them under /learn/

    See the pages
    • /learn/afp-icon-26
    • /learn/ai-fundraising
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/bgca-learn-more
    • /learn/coaching-services
    • /learn/demo-live
    • /learn/demo-membership
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • and 13 more in the copied plan
  5. 5

    Show when guides were updated

    +2 points, to 92

    Show when the guide was last updated, and set dateModified in its schema.

    23 pages, 19 of them under /learn/

    See the pages
    • /learn/afp-icon-26
    • /learn/ai-fundraising
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/bgca-learn-more
    • /learn/coaching-services
    • /learn/demo-live
    • /learn/demo-membership
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • and 13 more in the copied plan
  6. 6

    Match structured data to the page

    +1 point, to 93

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    23 pages, 19 of them under /learn/

    See the pages
    • /learn/afp-icon-26
    • /learn/ai-fundraising
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/bgca-learn-more
    • /learn/coaching-services
    • /learn/demo-live
    • /learn/demo-membership
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • and 13 more in the copied plan
  7. 7

    Phrase headings as questions

    +1 point, to 94

    Phrase at least one heading as the question a person would ask.

    20 pages, 16 of them under /learn/

    See the pages
    • /learn/afp-icon-26
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/bgca-learn-more
    • /learn/demo-live
    • /learn/demo-membership
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • /learn/giving-platform-customer
    • /learn/givingtuesday
    • and 10 more in the copied plan
  8. 8

    Show sources on guides

    +1 point, to 95

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    14 pages, 12 of them under /learn/

    See the pages
    • /learn/ai-fundraising
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/coaching-services
    • /learn/demo-live
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • /learn/giving-platform-customer
    • /learn/multi-chapter-nonprofits
    • /learn/penny
    • and 4 more in the copied plan
  9. 9

    Name the publisher

    +1 point, to 96

    Name the author or publisher in the Article schema.

    23 pages, 19 of them under /learn/

    See the pages
    • /learn/afp-icon-26
    • /learn/ai-fundraising
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/bgca-learn-more
    • /learn/coaching-services
    • /learn/demo-live
    • /learn/demo-membership
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • and 13 more in the copied plan
  10. 10

    Make near-copy pages distinct

    +1 point, to 97

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

    4 of the 5 sites Gemini cites beside it pass this one.

  11. 11

    Add depth to thin pages

    +1 point, to 98

    Add true, specific detail until the page covers its subject.

    18 pages, 14 of them under /learn/

    3 of the 5 sites Gemini cites beside it pass this one.

    See the pages
    • /learn/ai-fundraising
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/demo-membership
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • /learn/giving-platform-customer
    • /learn/givingtuesday
    • /learn/journey-automation
    • /learn/love-your-donors-day
    • and 8 more in the copied plan
  12. 12

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    23 pages, 19 of them under /learn/

    See the pages
    • /learn/afp-icon-26
    • /learn/ai-fundraising
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/bgca-learn-more
    • /learn/coaching-services
    • /learn/demo-live
    • /learn/demo-membership
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • and 13 more in the copied plan
  13. 13

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    23 pages, 19 of them under /learn/

    See the pages
    • /learn/afp-icon-26
    • /learn/ai-fundraising
    • /learn/animal-welfare
    • /learn/better-events
    • /learn/bgca-learn-more
    • /learn/coaching-services
    • /learn/demo-live
    • /learn/demo-membership
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • and 13 more in the copied plan
  14. 14

    Add lists or tables

    +1 point, to 99

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    9 pages, 5 of them under /learn/

    See the pages
    • /learn/coaching-services
    • /learn/demo-video
    • /learn/fundraising-wins-out-of-the-box
    • /learn/penny
    • /learn/take-fundraising-further
    • /resources/national
    • /resources/national/meals-on-wheels
    • /resources/national/nafc
    • /resources/national/ymca
  15. 15

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    2 pages

    See the pages
    • /learn/demo-video
    • /resources/national
  16. 16

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    8 pages

    See the pages
    • /alternative/raisers-edge
    • /api/oauth-reference-guide
    • /company
    • /learn/giving-platform-customer
    • /learn/multi-chapter-nonprofits
    • /search
    • /webinars-events
    • /webinars-events/giving-platform
  17. 17

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    8 pages, 5 of them under /features/

    All 5 sites Gemini cites beside it pass this one.

    See the pages
    • /
    • /faq
    • /features/auctions
    • /features/event-management
    • /features/grant-management
    • /features/peer-to-peer
    • /features/text-to-donate
    • /fundraising
  18. 18

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    9 pages, 8 of them under /alternative/

    See the pages
    • /alternative/bonterra
    • /alternative/bonterra-salsa
    • /alternative/donorbox
    • /alternative/donorperfect
    • /alternative/neoncrm
    • /alternative/network-for-good
    • /alternative/raisers-edge
    • /alternative/virtuous
    • /learn/afp-icon-26
4 more, to tidy up after 100
  1. 19

    Describe images

    Under a point

    Describe every content image in its alt text.

    7 pages

    See the pages
    • /
    • /features/data-management
    • /guides-templates
    • /learn/givingtuesday
    • /learn/updates-coming-to-bloomerang
    • /resources/national/meals-on-wheels
    • /webinars-events/fundraiser-focus-week
  2. 20

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    4 pages

    See the pages
    • /api/rest-api
    • /openapi-errorcodes
    • /search
    • /tools/fundraising-roi-growth-calculator
  3. 21

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    3 pages

    See the pages
    • /learn/journey-automation
    • /learn/updates-coming-to-bloomerang
    • /tools/peer-to-peer-fundraising-simulator
  4. 22

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    1 page

    See the pages
    • /alternative

What else the read found

Half its pages start answering within 78 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /resources/national/ymca1.9 s
  • /search716 ms
  • /learn/journey-automation161 ms
  • /learn/raise-more-online-add-on150 ms
  • /learn/penny150 ms

Fastest: /volunteer, 14 ms. Heaviest: the home page, 103 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Microsoft ClarityAnalytics

From the structured data on its home page, as the site says it: an Organization named Bloomerang. mttr does not check the profiles it names.

  • Facebookbloomerang
  • LinkedInbloomerang
  • Xbloomerang
  • YouTubebloomerang
pages with strong signs
10
hidden characters
13
chat, markdown or placeholders left in
4
dashes per 1,000 words
4.5
  • /giving-platform hidden characters a reader cannot see
  • / placeholders never filled in
  • /ai hidden characters a reader cannot see
  • /api/oauth-reference-guide placeholders never filled in
  • /features/donation-forms hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Show every FAQ question on the page, Add a tap-to-call link and Describe images1 page
  • /search fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /alternative fails 4: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /company fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /guides-templates fails 4: Add structured data, Add a tap-to-call link and Describe images1 page
  • /openapi-errorcodes fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /webinars-events fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /afp-icon-happy-hour-2026 fails 3: Add structured data, Add a tap-to-call link and Link straight to the final address1 page
  • /ai fails 3: Add structured data, Add a tap-to-call link and Link straight to the final address1 page
  • /ai-policy fails 3: Add structured data, Add a tap-to-call link and Link straight to the final address1 page
  • /api fails 3: Add structured data, Add a tap-to-call link and Link straight to the final address1 page
  • /blog fails 3: Add structured data, Add a tap-to-call link and Link straight to the final address1 page

And 30 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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