- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
bloomerang.co
77 of 100ahead of 48% of the sites mttr has read
Its strongest stage is Understand, at 65 against the middle site's 59. 1 fix, 6 points, take it to 83, into the top half of every site. Gemini does not cite it yet when asked “What are the best CRM tools?”; it cites 6 other sites. See the answer
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 51,537 places up
- 77Now#130,968
- 83Add a tap-to-call link#79,431
The top half of every site starts at 77. The middle site in Indianapolis, IN scores 82.
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Where it ranks
Held at 77 for its last 3 reads.
Beside it on the board
- #135,534hearfoundation.com77
- #135,535vinodisedona.com77
- #135,536bloomerang.co77
- #135,537bills-plumbing.com77
- #135,538newdaypoolservice.com77
7,643 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Indianapolis, IN
- #1yourrealtylink.com100
- #2indytreeandlandscape.com100
- #3lcsheatingandcooling.com99
- #366bloomerang.co77
The middle site in Indianapolis, IN scores 82.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 6
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 22
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Ahead by
- 3
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page68135.3× typical
Words a page7263941.8× typical
Rules failing somewhere22148 more than typical
Half its pages answer in78 ms210 ms63% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
22 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points56,105 places up
Add a tap-to-call linkAct94 of 1001 in 3
Worth 4 points38,267 places up
Add structured dataUnderstand84 of 1001 in 3
Worth 2 points21,194 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each12,724 places up each
Answer the first question right under itUnderstand23 of 1001 in 121
Show when guides were updatedTrust23 of 1003 in 5
Match structured data to the pageUnderstand23 of 1003 in 7
Phrase headings as questionsUnderstand20 of 1001 in 10
Show sources on guidesTrust14 of 1001 in 2
Name the publisherTrust23 of 1003 in 4
Show 13 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add depth to thin pagesUnderstand18 of 1003 in 7
Put figures in tablesUnderstand23 of 1001 in 28
Add breadcrumb dataUnderstand23 of 1001 in 2
Add lists or tablesUnderstand9 of 1001 in 2
Put the text in the HTMLAccess2 of 1002 in 3
Use one main headingUnderstand8 of 1001 in 4
Show every FAQ question on the pageUnderstand8 of 10019 in 20
Replace unsupported sales claimsTrust9 of 1002 in 3
Describe imagesUnderstand7 of 1002 in 7
Fix description lengthsUnderstand4 of 1001 in 11
Set a share imageUnderstand3 of 1002 in 7
Fix title lengthsUnderstand1 of 1001 in 6
How AI reads this site
It reads mostly as nonprofits and charities, and a little like software and SaaS. 3 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is an organization in Indianapolis.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Software and SaaS
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleNonprofit Software for Fundraising, CRM & Volunteers | Bloomerang
DescriptionBoost donations and deepen connections! Bloomerang's fundraising tools and CRM help you acquire and manage donors and volunteers effectively.
First headingSpend less time digging & more time fundraising.
OpeningIntelligent fundraising and nonprofit software, built for purpose.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On bloomerang.co, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Name Indianapolis in the first words
The site is in Indianapolis, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On bloomerang.co, name Indianapolis in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Software and SaaS as well as Nonprofits and charities. Mixed on one page, neither reads plainly.
Agent instructions
On bloomerang.co, find where the site mixes Nonprofits and charities with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Gemini cites 6 sites, not this site
mttr picked the question from bloomerang.co’s home page and asked it as a person would.
What are the best CRM tools?
Gemini
The "best" CRM tool depends heavily on your company's size, budget, industry, and primary use case (whether that's sales, marketing, customer support, or workflow management). The leading CRM tools on the market are categorized below by what they do best: ---.
- 1Best for
- Growing businesses, startups, and teams looking to align marketing, sales, and service.
- 2Why it stands out
- HubSpot is widely praised for having one of the most intuitive, user-friendly interfaces…
- 3Key Strengths
- Excellent free plan, powerful built-in AI sales assistant features, massive app…
- 1
What the cited sites pass that it fails
Fix them from the action plan- Show every FAQ question on the page5 of 5 cited sites pass it; you fail it on 8 pages.
- Make near-copy pages distinct4 of 5 cited sites pass it; you fail it on 1 page.
- Add depth to thin pages3 of 5 cited sites pass it; you fail it on 18 pages.