- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
bora.co
Top 50%of the 263,590 sites mttr has read, at #74,523
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Use one main heading
84 now89 with itTop 25% from 85
#74,523to#32,22442,299 places up93 of its 100 pages fail it. 1 in 4 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 85,057 places since Oct 14, from #159,580. 1 point takes it into the top quarter.
Beside it on the board
- #74,521miami-roofing.com84
- #74,522alphalandscapeslv.com84
- #74,523bora.co84
- #74,524carolinafloorings.com84
- #74,525schmidtheating.com84
8,604 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#74,523
- 89Use one main headingTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 3
Worth the mostUse one main heading+5
- Middle site
- 98
- Behind by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page39133× typical
Words a page27439430% below typical
Rules failing somewhere16142 more than typical
Half its pages answer in1,142 ms210 ms444% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points42,299 places up
Use one main headingUnderstand93 of 1001 in 4
Worth 3 points each27,858 places up each
Describe imagesUnderstand97 of 1002 in 7
Fix description lengthsUnderstand95 of 1001 in 11
Worth 2 points20,291 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point12,139 places up
Fix title lengthsUnderstand31 of 1001 in 6
Show 11 more fixes
Worth under a point each
Answer the first question right under itUnderstand3 of 1001 in 121
Phrase headings as questionsUnderstand3 of 1001 in 10
Publish a sitemapAccessAbout the whole site3 in 4
Show sources on guidesTrust2 of 1001 in 2
Add depth to thin pagesUnderstand3 of 1003 in 7
Put figures in tablesUnderstand3 of 1001 in 28
Speed up the serverAccessAbout the whole site4 in 5
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand23 of 1002 in 7
Replace unsupported sales claimsTrust5 of 1002 in 3
How AI reads this site
It reads closest to agencies and studios, but only loosely. 2 changes would make it plainer.
It reads as
Agencies and studiosIt says it is an organization in Portland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Schools and courses
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleHome - Bora
DescriptionBora Architecture & Interiors is a national design practice based in Portland, Oregon.
First headingFeatured Work
OpeningBora to Host Sustainable Building Week Panel on Social Housing
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On bora.co, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Home - Bora” and “Featured Work”.
Agent instructions
On bora.co, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.