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bora.co, read 1 day ago. Back to the report

84 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8484 nownow891top 25%9229539749959969979989999910991199129913991410015full marks

Now #74,527 of 263,586Step 1 top 25%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Use one main heading

    +5 points, to 89, and #32,235, 42,292 places up, and into the top 25%

    Give the page exactly one h1 that says what it is about.

    93 pages, 64 of them under /project/

    See the pages
    • /
    • /building-science
    • /category/culture
    • /category/design
    • /category/press
    • /category/research
    • /consulting
    • /culture
    • /healthy-materials
    • /level/associate-principals
    • and 83 more in the copied plan
  2. 2

    Describe images

    +3 points, to 92

    Describe every content image in its alt text.

    97 pages, 64 of them under /project/

    See the pages
    • /
    • /bora-to-host-sustainable-building-week-panel-on-social-housing
    • /building-science
    • /category/culture
    • /category/design
    • /category/press
    • /category/research
    • /consulting
    • /culture
    • /design
    • and 87 more in the copied plan
  3. 3

    Fix description lengths

    +3 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    95 pages, 64 of them under /project/

    See the pages
    • /bora-to-host-sustainable-building-week-panel-on-social-housing
    • /building-science
    • /category/culture
    • /category/design
    • /category/press
    • /category/research
    • /contact
    • /contact/careers
    • /design
    • /healthy-materials
    • and 85 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 64 of them under /project/

    See the pages
    • /bora-to-host-sustainable-building-week-panel-on-social-housing
    • /building-science
    • /category/culture
    • /category/design
    • /category/press
    • /category/research
    • /consulting
    • /contact
    • /contact/careers
    • /culture
    • and 89 more in the copied plan
  5. 5

    Fix title lengths

    +2 points, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    31 pages

    See the pages
    • /
    • /category/culture
    • /category/design
    • /category/press
    • /category/research
    • /consulting
    • /contact
    • /contact/careers
    • /culture
    • /level/associates
    • and 21 more in the copied plan
  6. 6

    Answer the first question right under it

    Under a point

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    3 pages

    See the pages
    • /bora-to-host-sustainable-building-week-panel-on-social-housing
    • /mass-timber-white-papers-a-three-part-series
    • /scott-mooney-elevated-to-principal
  7. 7

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    3 pages

    See the pages
    • /bora-to-host-sustainable-building-week-panel-on-social-housing
    • /mass-timber-white-papers-a-three-part-series
    • /scott-mooney-elevated-to-principal
  8. 8

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  9. 9

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    2 pages

    See the pages
    • /mass-timber-white-papers-a-three-part-series
    • /scott-mooney-elevated-to-principal
  10. 10

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages

    See the pages
    • /bora-to-host-sustainable-building-week-panel-on-social-housing
    • /mass-timber-white-papers-a-three-part-series
    • /scott-mooney-elevated-to-principal
  11. 11

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    3 pages

    See the pages
    • /bora-to-host-sustainable-building-week-panel-on-social-housing
    • /mass-timber-white-papers-a-three-part-series
    • /scott-mooney-elevated-to-principal
  12. 12

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  13. 13

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  14. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  15. 15

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    23 pages

    See the pages
    • /
    • /category/culture
    • /category/design
    • /category/press
    • /category/research
    • /level/associate-principals
    • /level/associates
    • /level/principals
    • /level/staff
    • /people
    • and 13 more in the copied plan
1 more, to tidy up after 100
  1. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    5 pages, 4 of them under /project/

    See the pages
    • /project/university-of-florida-school-of-music
    • /project/university-of-oregon-knight-campus-for-accelerating-scientific-impact
    • /project/ut-permian-basin-wagner-noel-performing-arts-center
    • /project/wagner-noel-performing-arts-center
    • /studio

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

  2. Put the text in the HTML

    Done, seen on the read of October 19. It failed on 83 pages before.

  3. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 5 pages before.

  4. Link to orphaned pages

    Done, seen on the read of October 19. It failed on 1 page before.

  5. Bring deep pages closer to home

    Done, seen on the read of October 19. It failed on 230 pages before.

What else the read found

Half its pages take over 1,152 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /level/associates4.7 s
  • /type/pk-12-education4.4 s
  • /level/staff4.0 s
  • /project/garrison-theater-scripps-performing-arts-center3.6 s
  • /design3.6 s

Fastest: /project/northwest-museum-of-arts-and-culture-2, 55 ms. Heaviest: the home page, 14 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Bora. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
1
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.1
  • /culture hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Use one main heading, Describe images and Fix title lengths1 page
  • /mass-timber-white-papers-a-three-part-series fails 8: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /scott-mooney-elevated-to-principal fails 8: Answer the first question right under it, Show sources on guides and Add depth to thin pages1 page
  • /bora-to-host-sustainable-building-week-panel-on-social-housing fails 7: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page
  • /people fails 6: Use one main heading, Fix description lengths and Describe images1 page
  • /work fails 6: Use one main heading, Fix description lengths and Describe images1 page
  • /mass-timber fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /privacy-policy fails 5: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /studio fails 5: Fix description lengths, Describe images and Replace unsupported sales claims1 page
  • /wall fails 5: Use one main heading, Describe images and Fix title lengths1 page
  • /building-science fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /consulting fails 4: Use one main heading, Describe images and Fix title lengths1 page

And 9 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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