- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+3
bostonglobe.com
Top 25%of the 532 sites in News and publishers, at #64
It scores 86. Gemini does not cite it yet when asked “What is happening with housing prices in the US this month?”; it cites 7 other sites. See the answer
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
86 now92 with itTop 10% from 90
#56,637to#15,14241,495 places up77 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 49,554 places since Oct 14, from #106,192. 4 points take it into the top 10%.
Beside it on the board
- #56,635grakei-maids.com86
- #56,636pristinepressurecleaning.com86
- #56,637bostonglobe.com86
- #56,638317plumbing.com86
- #56,639gogusties.com86
8,188 sites score 86. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 86Now#56,637
- 92Add structured dataTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 4
Worth the mostAdd structured data+6
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page107138.3× typical
Words a page28239428% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in291 ms210 ms39% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points41,495 places up
Add structured dataUnderstand77 of 1001 in 3
Worth 5 points36,488 places up
Use one main headingUnderstand86 of 1001 in 4
Worth 3 points24,304 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each9,814 places up each
Fix description lengthsUnderstand12 of 1001 in 11
Describe imagesUnderstand11 of 1002 in 7
Fix title lengthsUnderstand9 of 1001 in 6
Show 11 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Answer the first question right under itUnderstand1 of 1001 in 121
Put the text in the HTMLAccess1 of 1002 in 3
Add lists or tablesUnderstand1 of 1001 in 2
Put figures in tablesUnderstand1 of 1001 in 28
Add real images to contentUnderstand1 of 1002 in 3
Add depth to thin pagesUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Add breadcrumb dataUnderstand1 of 1001 in 2
Set each page's canonical addressAccess1 of 1002 in 5
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as news and publishers. 3 changes would make it plainer.
It reads as
News and publishers
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleThe Boston Globe | New England news, weather and sports
DescriptionNew England’s largest news organization delivering trusted news, analysis, and insight for more than 150 years. Become a Globe subscriber today.
First headingNone in the HTML
Openingproduct by Studio/B. What is this?This content was produced by Boston Globe Media's Studio/B in collaboration with the advertiser. The news and editorial departments of the Boston Globe had no role in its production or display.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On bostonglobe.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On bostonglobe.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On bostonglobe.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Gemini cites 7 sites, not this site
A question people ask about news and publishers, asked as a person would. These questions name no place.
What is happening with housing prices in the US this month?
Gemini
The U.S. housing market is experiencing a period of sluggish activity, defined by high mortgage rates, modest price gains, and a notable standoff between buyers and sellers.
What the cited sites pass that it fails
Fix them from the action plan- Add breadcrumb data2 of 2 cited sites pass it; you fail it on 1 page.
- Put the text in the HTML2 of 2 cited sites pass it; you fail it on 1 page.
- Add depth to thin pages2 of 2 cited sites pass it; you fail it on 1 page.