- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
boynehighlands.com
#1 of 31sites in Harbor Springs, Michigan
It scores 97.
A score says pages are well formed. It does not say an assistant cites the site.
Link straight to the final address
97 now99 with itTop 1% from 97
#2,649to#1802,469 places up99 of its 100 pages fail it. 1 in 2 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Beside it on the board
- #2,647preventcancer.org97
- #2,648mkcontractorsllc.com97
- #2,649boynehighlands.com97
- #2,650satilec.com97
- #2,651construction.accountant97
1,130 sites score 97. A tie goes to the site with faster, leaner pages that say more and keep improving.
First in Harbor Springs, MI
- #1boynehighlands.com97
- #2highlandsharborsprings.com97
- #3boynegolf.com94
The middle site in Harbor Springs, MI scores 84.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 38
Worth the mostEach fix here is worth under a point
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page20131.6× typical
Words a page34839412% below typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in311 ms210 ms48% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 1 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points2,469 places up
Link straight to the final addressAccess99 of 1001 in 2
Show 9 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand16 of 1002 in 7
Fix description lengthsUnderstand7 of 1001 in 11
Bring deep pages closer to homeAccess5 of 1006 in 7
Use one main headingUnderstand3 of 1001 in 4
Describe imagesUnderstand3 of 1002 in 7
Fix title lengthsUnderstand1 of 1001 in 6
How AI reads this site
It reads mostly as hotels and travel, and a little like restaurants and cafes. 3 changes would make it plainer.
It reads as
Hotels and travelIt says it is an organization in Harbor Springs.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Restaurants and cafes
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitlePremier Ski & Golf Resort in Northern Michigan | The Highlands
DescriptionExperience four-season fun at The Highlands in Harbor Springs, MI. Ski, golf, bike, hike, and relax with family-friendly lodging and dining.
First headingGet Winter Ready
OpeningPut a little winter on your calendar. Explore lift tickets, lessons, and rentals, and plan your winter day at The Highlands.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On boynehighlands.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Premier Ski & Golf Resort in Northern Michigan | The Highlands” and “Get Winter Ready”.
Agent instructions
On boynehighlands.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Give each kind of work a page of its own
It reads close to Restaurants and cafes as well as Hotels and travel. Mixed on one page, neither reads plainly.
Agent instructions
On boynehighlands.com, find where the site mixes Hotels and travel with Restaurants and cafes, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best golf courses near Harbor Springs, MI? Its answer, and whether it cites boynehighlands.com, shows here in a moment.