boynehighlands.com, read 3 days ago. Back to the report
97 to 100 in 7 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #2,658 of 264,855Step 1 top 1%Step 7 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Link straight to the final address
+2 points, to 99, and #180, 2,478 places up, and into the top 1%
Point links and the sitemap at the final address, not at one that redirects.
99 pages
See the pages
- /activities
- /activities/adventure-camp
- /activities/back-yaird
- /activities/bike
- /activities/bonfire-and-smores
- /activities/disc-golf
- /activities/downhill-skiing-and-riding
- /activities/hiking
- /activities/junior-golf-day-camp
- /activities/nastar
- and 89 more in the copied plan
- 2
Let AI crawlers in
Under a point
Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.
Once, for the whole site
Steps for your host: Cloudflare, WordPress, Namecheap and more - 3
List your profiles in your structured data
Under a point
Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.
Once, for the whole site
- 4
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 5
Set a share image
Under a point
Set og:image so links to the page carry a picture.
16 pages, 10 of them under /lodging/
See the pages
- /activities/junior-golf-day-camp
- /activities/trackman-range
- /contact
- /dining/champions-pizza
- /lodging/hotels/main-lodge
- /lodging/hotels/main-lodge/glen-options
- /lodging/hotels/main-lodge/hazel-options
- /lodging/hotels/main-lodge/luxury-options
- /lodging/vacation-rentals
- /lodging/vacation-rentals/cottages
- and 6 more in the copied plan
- 6
Fix description lengths
Under a point
Write a meta description of 70 to 165 characters that summarizes the page.
7 pages
See the pages
- /custom-404
- /events/4th-of-july-week
- /events/birdies-and-bourbon
- /events/slush-cup
- /meetings-and-conferences
- /meetings-and-conferences/function-space
- /meetings-and-conferences/request-information
- 7
Bring deep pages closer to home
+1 point, to 100, and full marks
Link to the page from a hub or a related page so it sits within three clicks of the home page.
5 pages under /lodging/
See the pages
- /lodging/hotels/main-lodge/glen-options
- /lodging/hotels/main-lodge/hazel-options
- /lodging/hotels/main-lodge/luxury-options
- /lodging/vacation-rentals/townhouse/arthur-hills
- /lodging/vacation-rentals/townhouse/heather-highlands
3 more, to tidy up after 100
- 8
Use one main heading
Under a point
Give the page exactly one h1 that says what it is about.
3 pages
See the pages
- /custom-404
- /meetings-and-conferences/request-information
- /meetings-and-conferences/sales-team
- 9
Describe images
Under a point
Describe every content image in its alt text.
3 pages
See the pages
- /activities
- /events
- /events/mother-day-brunch
- 10
Fix title lengths
Under a point
Write a title of 15 to 65 characters that leads with what the page covers.
1 page
See the pages
- /custom-404
What else the read found
Half its pages start answering within 317 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/lodging/vacation-rentals/townhouse/heather-highlands918 ms/events/live-music-zoo-bar656 ms/lodging/hotels/main-lodge/luxury-options647 ms/events/golf-events631 ms/lodging/hotels/main-lodge/glen-options623 ms
Fastest: /events/enchanted-trail, 71 ms. Heaviest: /terms-of-sale, 134 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
Next.jsFramework
CloudflareHosting
Google Tag ManagerAnalytics
Google FontsFonts
Adobe FontsFonts
From the structured data on its home page, as the site says it: an Organization named The Highlands. mttr does not check the profiles it names.
- pages with strong signs
- 2
- hidden characters
- 2
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 1.9
/activities/bikehidden characters a reader cannot see/mountain-safety/summer-safetyhidden characters a reader cannot see
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/passes every rule1 page/custom-404fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page/activitiesfails 2: Describe images and Link straight to the final address1 page/contactfails 2: Link straight to the final address and Set a share image1 page/eventsfails 2: Describe images and Link straight to the final address1 page/meetings-and-conferencesfails 2: Fix description lengths and Link straight to the final address1 page/mountain-reportfails 2: Link straight to the final address and Set a share image1 page/terms-of-salefails 2: Link straight to the final address and Set a share image1 page/diningfails 1: Link straight to the final address1 page/hoursfails 1: Link straight to the final address1 page/lodgingfails 1: Link straight to the final address1 page/mountain-safetyfails 1: Link straight to the final address1 page
And 6 more parts of the site.
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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