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cbbc.org, read 4 days ago. Back to the report

73 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7373 nownow801top 50%8729239549759961007full marks

Now #160,402 of 263,832Step 1 top 50%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 80, and #106,061, 54,341 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    100 pages, 99 of them under /news-insights/

    See the pages
    • /
    • /news-insights/all-cbbc-china-offices-resume-normal-operations
    • /news-insights/ambassadors-message-uk-nationals-wuhan-and-hubei
    • /news-insights/article-cbbcs-ceo-matthew-rous-herald-scotland-scotland-has-right-mix-ride-china
    • /news-insights/belt-and-road-case-studies-report
    • /news-insights/belt-and-road-report-guide-uk-services
    • /news-insights/belt-and-road-southern-routes
    • /news-insights/britain-can-ill-afford-turn-its-back-china-article-lord-sassoon
    • /news-insights/britain-making-chinas-cities-smarter
    • /news-insights/british-airways-will-resume-flights-mainland-china-sunday-9th-august-announcement
    • and 90 more in the copied plan
  2. 2

    Add a tap-to-call link

    +7 points, to 87

    Add a tap-to-call phone link.

    99 pages under /news-insights/

    See the pages
    • /news-insights/all-cbbc-china-offices-resume-normal-operations
    • /news-insights/ambassadors-message-uk-nationals-wuhan-and-hubei
    • /news-insights/article-cbbcs-ceo-matthew-rous-herald-scotland-scotland-has-right-mix-ride-china
    • /news-insights/belt-and-road-case-studies-report
    • /news-insights/belt-and-road-report-guide-uk-services
    • /news-insights/belt-and-road-southern-routes
    • /news-insights/britain-can-ill-afford-turn-its-back-china-article-lord-sassoon
    • /news-insights/britain-making-chinas-cities-smarter
    • /news-insights/british-airways-will-resume-flights-mainland-china-sunday-9th-august-announcement
    • /news-insights/caixins-nandini-venkata-podcasting
    • and 89 more in the copied plan
  3. 3

    Use one main heading

    +5 points, to 92

    Give the page exactly one h1 that says what it is about.

    99 pages under /news-insights/

    See the pages
    • /news-insights/all-cbbc-china-offices-resume-normal-operations
    • /news-insights/ambassadors-message-uk-nationals-wuhan-and-hubei
    • /news-insights/article-cbbcs-ceo-matthew-rous-herald-scotland-scotland-has-right-mix-ride-china
    • /news-insights/belt-and-road-case-studies-report
    • /news-insights/belt-and-road-report-guide-uk-services
    • /news-insights/belt-and-road-southern-routes
    • /news-insights/britain-can-ill-afford-turn-its-back-china-article-lord-sassoon
    • /news-insights/britain-making-chinas-cities-smarter
    • /news-insights/british-airways-will-resume-flights-mainland-china-sunday-9th-august-announcement
    • /news-insights/caixins-nandini-venkata-podcasting
    • and 89 more in the copied plan
  4. 4

    Describe images

    +3 points, to 95

    Describe every content image in its alt text.

    99 pages under /news-insights/

    See the pages
    • /news-insights/all-cbbc-china-offices-resume-normal-operations
    • /news-insights/ambassadors-message-uk-nationals-wuhan-and-hubei
    • /news-insights/article-cbbcs-ceo-matthew-rous-herald-scotland-scotland-has-right-mix-ride-china
    • /news-insights/belt-and-road-case-studies-report
    • /news-insights/belt-and-road-report-guide-uk-services
    • /news-insights/belt-and-road-southern-routes
    • /news-insights/britain-can-ill-afford-turn-its-back-china-article-lord-sassoon
    • /news-insights/britain-making-chinas-cities-smarter
    • /news-insights/british-airways-will-resume-flights-mainland-china-sunday-9th-august-announcement
    • /news-insights/caixins-nandini-venkata-podcasting
    • and 89 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages under /news-insights/

    See the pages
    • /news-insights/all-cbbc-china-offices-resume-normal-operations
    • /news-insights/ambassadors-message-uk-nationals-wuhan-and-hubei
    • /news-insights/article-cbbcs-ceo-matthew-rous-herald-scotland-scotland-has-right-mix-ride-china
    • /news-insights/belt-and-road-case-studies-report
    • /news-insights/belt-and-road-report-guide-uk-services
    • /news-insights/belt-and-road-southern-routes
    • /news-insights/britain-can-ill-afford-turn-its-back-china-article-lord-sassoon
    • /news-insights/britain-making-chinas-cities-smarter
    • /news-insights/british-airways-will-resume-flights-mainland-china-sunday-9th-august-announcement
    • /news-insights/caixins-nandini-venkata-podcasting
    • and 89 more in the copied plan
  6. 6

    Fix title lengths

    +2 points, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    44 pages, 43 of them under /news-insights/

    See the pages
    • /
    • /news-insights/ambassadors-message-uk-nationals-wuhan-and-hubei
    • /news-insights/article-cbbcs-ceo-matthew-rous-herald-scotland-scotland-has-right-mix-ride-china
    • /news-insights/britain-can-ill-afford-turn-its-back-china-article-lord-sassoon
    • /news-insights/british-airways-will-resume-flights-mainland-china-sunday-9th-august-announcement
    • /news-insights/caroline-wilson-appointed-her-majestys-ambassador-peoples-republic-china
    • /news-insights/cbbc-and-alibaba-successfully-host-online-ip-protection-webinar
    • /news-insights/cbbc-chair-sir-sherard-cowper-coles-discusses-uks-policy-towards-china-crg
    • /news-insights/cbbc-covid-19-announcement-cbbc-uk-adopt-home-working-until-further-notice
    • /news-insights/cbbc-holds-exclusive-members-webinar-richard-burn-former-hm-trade-commissioner-china
    • and 34 more in the copied plan
  7. 7

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    18 pages under /news-insights/

    See the pages
    • /news-insights/belt-and-road-southern-routes
    • /news-insights/cbbc-china-business-guide-2021
    • /news-insights/cbbc-new-member-webinar
    • /news-insights/cbbc-welcomes-more-new-members
    • /news-insights/cbbc-zone-report-2
    • /news-insights/china-talking-points
    • /news-insights/chinas-top-10-rich-list
    • /news-insights/episode-3-chinas-plans-2021
    • /news-insights/female-business-leader-sivona-lu
    • /news-insights/food-and-beverage-insights
    • and 8 more in the copied plan
4 more, to tidy up after 100
  1. 8

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    4 pages, 3 of them under /news-insights/

    See the pages
    • /
    • /news-insights/message-cbbc-chief-executive-matthew-rous
    • /news-insights/vince-cable-his-new-book
    • /news-insights/will-china-become-tech-superpower
  2. 9

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  3. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 11

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    The home page

What else the read found

Half its pages start answering within 151 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /news-insights/caroline-wilson-appointed-her-majestys-ambassador-peoples-republic-china648 ms
  • /news-insights/cbbc-new-member-webinar609 ms
  • /news-insights/update-fast-track-system-uk-nationals-traveling-china529 ms
  • /news-insights/cbbc-china-business-guide-2021413 ms
  • /news-insights/will-china-become-tech-superpower399 ms

Fastest: /news-insights/understanding-cybersecurity-risks, 108 ms. Heaviest: the home page, 24 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • DrupalPlatform
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Font AwesomeFonts
pages with strong signs
7
hidden characters
15
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.3
  • /news-insights/china-talking-points hidden characters a reader cannot see
  • /news-insights/cbbc-invited-dialogue-vice-premier-hu-chunhua hidden characters a reader cannot see
  • /news-insights/cbbc-zone-report-2 hidden characters a reader cannot see
  • /news-insights/china-scotland-business-awards-2021-winners-announced hidden characters a reader cannot see
  • /news-insights/contenders-shortlisted-2020-china-scotland-business-awards hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Match structured data to the page and Replace unsupported sales claims1 page
  • /news-insights/ 99 fail a rule. Worst: /news-insights/message-chief-executive-cbbc-cbbcs-reaction-uk-governments-decision-block-huawei, 7 rules99 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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