cerulli.com, read 2 days ago. Back to the report
91 to 100 in 4 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #22,532 of 264,834Step 1 top 5%Step 4 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Use one main heading
+6 points, to 97, and #2,066, 20,466 places up, and into the top 5%
Give the page exactly one h1 that says what it is about.
96 pages, 51 of them under /about-us/
Both sites Gemini cites beside it pass this one.
See the pages
- /
- /about-us
- /about-us/cerulli-history
- /about-us/contact-us
- /about-us/contact-us-2
- /about-us/research-collaboratives
- /about-us/research-process
- /about-us/team-page
- /about-us/team-page/agnes-ugoji
- /about-us/team-page/alexandra-sorrentino
- and 86 more in the copied plan
- 2
Link straight to the final address
+2 points, to 99
Point links and the sitemap at the final address, not at one that redirects.
96 pages, 51 of them under /about-us/
See the pages
- /404
- /about-us
- /about-us/cerulli-history
- /about-us/contact-us
- /about-us/contact-us-2
- /about-us/research-collaboratives
- /about-us/research-process
- /about-us/team-page
- /about-us/team-page/agnes-ugoji
- /about-us/team-page/alexandra-sorrentino
- and 86 more in the copied plan
- 3
Describe images
Under a point
Describe every content image in its alt text.
18 pages
See the pages
- /
- /edge/the-americas-asset-and-wealth-management-edge
- /edge/us-advisor-edge
- /edge/us-institutional-edge
- /edge/us-managed-accounts-edge
- /edge/us-product-development-edge
- /edge/us-retail-investor-edge
- /edge/us-retirement-edge
- /events/2026-planadvisor-360
- /events/impact-2026
- and 8 more in the copied plan
- 4
Fix pages that fail to load
+1 point, to 100, and full marks
Fix or remove the link. Every linked page should return 200.
3 pages under /events/
Both sites Gemini cites beside it pass this one.
See the pages
- /events/imea-models-roundtable-2026
- /events/ria-edge-orange-county
- /events/vestwell-savings-summit-2026
4 more, to tidy up after 100
- 5
Fix title lengths
Under a point
Write a title of 15 to 65 characters that leads with what the page covers.
6 pages
See the pages
- /404
- /about-us/contact-us
- /about-us/team-page
- /events/nicsa-2026-asset-wealth-management-summit
- /insights
- /research
- 6
Fix description lengths
Under a point
Write a meta description of 70 to 165 characters that summarizes the page.
2 pages
See the pages
- /knowledge/white-paper-advisor-use-of-alternative-investments-2021
- /knowledge/white-paper-cryptocurrency-2022
- 7
Let AI crawlers in
Under a point
Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.
Once, for the whole site
Steps for your host: Cloudflare, WordPress, Namecheap and more - 8
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
Both sites Gemini cites beside it pass this one.
Done since the first read
Answer the first question right under it
Done, seen on the read of October 19. It failed on 29 pages before.
Set each page's canonical address
Done, seen on the read of October 19. It failed on 56 pages before.
Put the text in the HTML
Done, seen on the read of October 19. It failed on 3 pages before.
Show when guides were updated
Done, seen on the read of October 19. It failed on 29 pages before.
Add depth to thin pages
Done, seen on the read of October 19. It failed on 29 pages before.
Put figures in tables
Done, seen on the read of October 19. It failed on 29 pages before.
Allow pages to be indexed
Done, seen on the read of October 19. It failed on 2 pages before.
Name the publisher
Done, seen on the read of October 19. It failed on 29 pages before.
Add a way to get in touch
Done, seen on the read of October 19. It failed on 1 page before.
Link to orphaned pages
Done, seen on the read of October 19. It failed on 1 page before.
Make near-copy pages distinct
Done, seen on the read of October 19. It failed on 1 page before.
Add a tap-to-call link
Done, seen on the read of October 19. It failed on 1 page before.
Replace unsupported sales claims
Done, seen on the read of October 19. It failed on 2 pages before.
Phrase headings as questions
Done, seen on the read of October 19. It failed on 29 pages before.
Match structured data to the page
Done, seen on the read of October 19. It failed on 29 pages before.
Set a share image
Done, seen on the read of October 19. It failed on 1 page before.
Show sources on guides
Done, seen on the read of October 19. It failed on 29 pages before.
Add structured data
Done, seen on the read of October 19. It failed on 1 page before.
Bring deep pages closer to home
Done, seen on the read of October 19. It failed on 296 pages before.
What else the read found
Half its pages start answering within 516 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/insights1.2 s/knowledge/corner-office-views-q2-20221.1 s/knowledge/corner-office-views-q2-20211.1 s/edge/us-retail-investor-edge927 ms/research894 ms
Fastest: /knowledge/responsible-investing-glossary-of-terms, 323 ms. Heaviest: /about-us/team-page, 30 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
CloudflareHosting
Google Tag ManagerAnalytics
Google reCAPTCHALibrary
Google FontsFonts
From the structured data on its home page, as the site says it: an Organization named Asset and Wealth Management Research, Data, and Consulting. mttr does not check the profiles it names.
- Xcerulli_assoc
- pages with strong signs
- 2
- hidden characters
- 19
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 2.5
/about-us/team-page/asher-cheseshidden characters a reader cannot see/about-us/team-page/chayce-hortonhidden characters a reader cannot see
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 2: Use one main heading and Describe images1 page/insightsfails 4: Use one main heading, Describe images and Fix title lengths1 page/researchfails 4: Use one main heading, Describe images and Fix title lengths1 page/404fails 2: Fix title lengths and Link straight to the final address1 page/about-usfails 2: Use one main heading and Link straight to the final address1 page/datafails 2: Use one main heading and Link straight to the final address1 page/about-us/51 fail a rule. Worst: /about-us/contact-us, 3 rules51 pages/knowledge/26 fail a rule. Worst: /knowledge/white-paper-10-x-10-climate-change-investing, 3 rules26 pages/events/5 fail a rule. Worst: /events/nicsa-2026-asset-wealth-management-summit, 4 rules8 pages/edge/7 fail a rule. Worst: /edge/the-americas-asset-and-wealth-management-edge, 3 rules7 pages/consulting/1 fail a rule. Worst: /consulting/custom-research-services, 2 rules1 page/data/1 fail a rule. Worst: /data/interactive-report-data, 2 rules1 page
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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