cerulli.com

Read 18 hours ago, the first 100 pages. Read it again

#1 of 7in Lending, insurance and finance in Massachusetts

It scores 91. Gemini does not cite it yet when asked “Which high yield savings accounts pay the most right now?”; it cites 4 other sites. See the answer

A score says pages are well formed. It does not say an assistant cites the site.

Fix this first

Use one main heading

91 now97 with itTop 5% from 93

#22,411to#2,05520,356 places up96 of its 100 pages fail it. 1 in 4 ranked sites pass it.

Agent View, 100% readable by AI agentsAsked about, named in 0 of 9 questions

Where it ranks

Up 24,253 places since Oct 14, from #46,664. 2 points take it into the top 5%.

Open the leaderboard

Beside it on the board

  1. #22,409looot.ai91
  2. #22,410alomaids.com91
  3. #22,411cerulli.com91
  4. #22,412research.com91
  5. #22,413aerialbvi.com91

5,723 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.

To the top 5%

  1. 91Now#22,411
  2. 97Use one main headingTop 5%

1 fix. Top 5% starts at 93.

Where it stands

Each stage against the middle site. It leads on every one.

Access35 points93
Middle site
91
Ahead by
2

Worth the mostLink straight to the final address+2

Understand30 points79
Middle site
59
Ahead by
20

Worth the mostUse one main heading+6

Trust20 points100
Middle site
98
Ahead by
2

Full marks1 in 4 ranked sites have them

Act15 points100
Middle site
57
Ahead by
43

Full marks2 in 7 ranked sites have them

Against a typical site

The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page40133.1× typical
Words a page358394About typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in516 ms210 ms146% slower than typical

This siteWorse than typicalTypical, the middle ranked site, worked out each hour

The work, worth the most first

8 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.

Open the action plan
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points20,356 places up
Use one main headingUnderstand96 of 1001 in 4
Worth 2 points11,634 places up
Link straight to the final addressAccess96 of 1001 in 2
Worth 1 point each7,327 places up each
Describe imagesUnderstand18 of 1002 in 7
Fix pages that fail to loadAccess3 of 1003 in 4
Fix title lengthsUnderstand6 of 1001 in 6
Fix description lengthsUnderstand2 of 1001 in 11
Show 2 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4

How AI reads this site

It reads mostly as lending, insurance and finance. 2 changes would make it plainer.

It reads as

Lending, insurance and financeIt says it is an organization in Boston.

  1. None
  2. Loosely
  3. Split
  4. Mostly
  5. Clearly
  1. Closest lines of workAgainst the closest
  2. Lending, insurance and finance
  3. Agencies and studios
  4. Real estate

What an assistant reads first

Home pageWhat it says
TitleAsset and Wealth Management Research, Data, and… | Cerulli Associates
DescriptionGain market intelligence and strategic business recommendations with Cerulli's research, data, and consulting services
First headingCerulli Associates
OpeningSince 1992, we have powered financial services firms with in-depth analysis and strategic recommendations.

2 changes so it reads plainly as what it is

  1. Say what you do, for whom and where

    Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.

    Agent instructions

    On cerulli.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.

  2. Name Boston in the first words

    The site is in Boston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.

    Agent instructions

    On cerulli.com, name Boston in the home page title or first sentence, and in the description, where it reads naturally.

  3. Read it again

    mttr reads the site again and says how it reads now.

An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.

Gemini cites 4 sites, not this site

A question people ask about lending, insurance and finance, asked as a person would. These questions name no place.

  1. GeminiOctober 23, 2026

    Which high yield savings accounts pay the most right now?

    Gemini

    Top-tier high-yield savings accounts (HYSAs) generally offer annual percentage yields (APYs) between 4.25% and 5.00% APY, with the absolute market leaders clustering around 4.30% to 4.50% APY for standard configurations. Nationally available options leading the market include:

    1. 1
      Pibank Savings
      • ~4.40% APY (no minimum balance requirements)
    2. 2
      Openbank High Yield Savings
      • ~4.35% APY (includes a promotional rate boost for new customers; $500 minimum opening…
    3. 3
      Elevault High-Yield Savings
      • ~4.34% APY (on balances up to $500,000)

Asked with only the question sent; answers vary by day, place and person. Passing a rule and being cited go together here, a correlation, not proof. A score says pages are well formed. It does not say an assistant cites the site.

mttr has read 2 of the 4 sites cited.

Fix cerulli.com with your agent

Your agent makes the fixes. mttr checks each one. Free.

In the site’s repositorynpx skills add subinternal/mttr
Then tell your agentCheck cerulli.com with mttr and fix what’s worth the most.

Claude Code, Codex, Cursor or any agent that reads AGENTS.md.

Claude Code, onceclaude mcp add --transport http mttr https://mttr.si/mcp
It needs a free key
Another agent
Read it againChanged something? A site is read at most once every ten minutes.