- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
charitylink.net
77 of 100ahead of 48% of the sites mttr has read
Its strongest stage is Access, at 93 against the middle site's 91. 1 fix, 7 points, take it to 84, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 60,143 places up
- 77Now#130,962
- 84Add a tap-to-call link#70,819
The top half of every site starts at 77.
Share
LinkedInShare on LinkedIn
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 77 for its last 4 reads.
Beside it on the board
- #135,478foundationdaily.com77
- #135,479treeserviceofprosper.com77
- #135,480charitylink.net77
- #135,481marathwadaconstructions.com77
- #135,482aliprice.com77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 5
Worth the mostUse one main heading+5
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1313About typical
Words a page377394About typical
Rules failing somewhere1414About typical
Half its pages answer in393 ms210 ms87% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points64,661 places up
Add a tap-to-call linkAct98 of 1001 in 3
Worth 5 points47,279 places up
Use one main headingUnderstand92 of 1001 in 4
Worth 3 points each29,570 places up each
Describe imagesUnderstand97 of 1002 in 7
Fix description lengthsUnderstand96 of 1001 in 11
Worth 2 points each21,148 places up each
Link straight to the final addressAccess97 of 1001 in 2
Set a share imageUnderstand91 of 1002 in 7
Show 8 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand8 of 1001 in 6
Fix pages that fail to loadAccess2 of 1003 in 4
Set each page's canonical addressAccess2 of 1002 in 5
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
It reads clearly as nonprofits and charities, the way an assistant matches a site to a question. 2 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is a local business.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleCharity Link
DescriptionMeet the fundraising consultancy with nearly 30 years experience. We specialise in providing face to face professional fundraisers for the charity sector. Our passionate, professional and ethical approach aligns perfectly with the fundraising regulator and our clients goals. We create partnerships of transparency, trust and integrity, while we fundraise money for well loved UK causes.
First headingWe’re a people business
Opening“Charity Link consistently delivers high quality fundraising solutions and are a valued and trusted partner”
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Charity Link” and “We’re a people business”.
Agent instructions
On charitylink.net, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Rewrite the description
Its description is 387 characters and is cut off in results.
Agent instructions
On charitylink.net, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.