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charitylink.net, read 13 hours ago. Back to the report

77 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7777 nownow841top 50%8829239549759969979989999910991110012full marks

Now #135,480 of 263,590Step 1 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 84, and #70,819, 64,661 places up, and into the top 50%

    Add a tap-to-call phone link.

    98 pages

    See the pages
    • /
    • /about
    • /apply
    • /benefits
    • /cart
    • /charity-fundraiser-jobs-central
    • /charity-fundraiser-jobs-north
    • /charity-fundraiser-jobs-south
    • /complaints
    • /contact
    • and 88 more in the copied plan
  2. 2

    Use one main heading

    +4 points, to 88

    Give the page exactly one h1 that says what it is about.

    92 pages

    See the pages
    • /about
    • /benefits
    • /cart
    • /charity-fundraiser-jobs-central
    • /charity-fundraiser-jobs-north
    • /complaints
    • /contact
    • /hull
    • /ipswich
    • /jobs-barnsley
    • and 82 more in the copied plan
  3. 3

    Describe images

    +4 points, to 92

    Describe every content image in its alt text.

    97 pages

    See the pages
    • /
    • /about
    • /apply
    • /benefits
    • /charity-fundraiser-jobs-central
    • /charity-fundraiser-jobs-north
    • /charity-fundraiser-jobs-south
    • /complaints
    • /contact
    • /home
    • and 87 more in the copied plan
  4. 4

    Fix description lengths

    +3 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    96 pages

    See the pages
    • /
    • /about
    • /apply
    • /benefits
    • /cart
    • /charity-fundraiser-jobs-south
    • /complaints
    • /contact
    • /home
    • /hull
    • and 86 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    97 pages

    See the pages
    • /about
    • /apply
    • /benefits
    • /cart
    • /charity-fundraiser-jobs-central
    • /charity-fundraiser-jobs-north
    • /charity-fundraiser-jobs-south
    • /complaints
    • /contact
    • /home
    • and 87 more in the copied plan
  6. 6

    Set a share image

    +2 points, to 99

    Set og:image so links to the page carry a picture.

    91 pages

    See the pages
    • /apply
    • /charity-fundraiser-jobs-central
    • /charity-fundraiser-jobs-north
    • /charity-fundraiser-jobs-south
    • /complaints
    • /contact
    • /hull
    • /ipswich
    • /jobs-barnsley
    • /jobs-bath
    • and 81 more in the copied plan
  7. 7

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  8. 8

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  9. 9

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    8 pages

    See the pages
    • /
    • /about
    • /cart
    • /charity-fundraiser-jobs-south
    • /contact
    • /home
    • /privacy-policy
    • /services
  12. 12

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
    • /blog
    • /blog/award-winning-mentoring-and-coaching-for-face-to-face-fundraising-personal-development
2 more, to tidy up after 100
  1. 13

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /cart
    • /home
  2. 14

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /about
    • /work-with-us

What else the read found

Half its pages start answering within 393 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /jobs-southend-on-sea1.2 s
  • /jobs-st-albans1.1 s
  • /jobs-sutton1.0 s
  • /jobs-swindon927 ms
  • /jobs-leeds685 ms

Fastest: /jobs-grimsby, 39 ms. Heaviest: /charity-fundraiser-jobs-central, 87 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • SquarespacePlatform
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • Meta PixelMarketing
  • MailchimpMarketing

From the structured data on its home page, as the site says it: a Local business named Charity Link. mttr does not check the profiles it names.

pages with strong signs
97
hidden characters
776
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.7
  • / hidden characters a reader cannot see
  • /about hidden characters a reader cannot see
  • /apply hidden characters a reader cannot see
  • /benefits hidden characters a reader cannot see
  • /cart hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Put the text in the HTML, Add depth to thin pages and Add a tap-to-call link1 page
  • /blog passes every rule1 page
  • /about fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /contact fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /privacy-policy fails 7: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /cart fails 6: Set each page's canonical address, Use one main heading and Add a tap-to-call link1 page
  • /charity-fundraiser-jobs-south fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /complaints fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /home fails 6: Set each page's canonical address, Add a tap-to-call link and Fix description lengths1 page
  • /hull fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /ipswich fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /jobs-barnsley fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page

And 88 more parts of the site.

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