- Middle site
- 91
- Ahead by
- 1
Worth the mostAllow pages to be indexed+3
charlestonbuilders.com
75 of 100ahead of 43% of the sites mttr has read
Its strongest stage is Access, at 92 against the middle site's 91. 1 fix, 7 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 57,914 places up
- 75Now#146,115
- 82Add structured data#88,201
The top half of every site starts at 77. The middle site in Charleston, SC scores 83.
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Where it ranks
2 points take it into the top half.
Beside it on the board
- #147,648grandecentrepointpattaya.com75
- #147,649a1roofingdurhamnc.com75
- #147,650charlestonbuilders.com75
- #147,651weiguangphotography.com75
- #147,652lioibiza.com75
6,963 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Charleston, SC
- #1brothers-builders.com99
- #2holycityhvac.com96
- #3concretecharleston.com96
- #82charlestonbuilders.com75
The middle site in Charleston, SC scores 83.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 9
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 4
Worth the mostReplace unsupported sales claims+2
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1213About typical
Words a page49939427% above typical
Rules failing somewhere1414About typical
Half its pages answer in352 ms210 ms68% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each59,449 places up each
Add structured dataUnderstand99 of 1001 in 3
Add a tap-to-call linkAct98 of 1001 in 3
Worth 4 points33,318 places up
Fix description lengthsUnderstand99 of 1001 in 11
Worth 3 points each24,847 places up each
Describe imagesUnderstand61 of 1002 in 7
Allow pages to be indexedAccess22 of 1005 in 6
Worth 2 points each16,688 places up each
Set a share imageUnderstand99 of 1002 in 7
Replace unsupported sales claimsTrust19 of 1002 in 3
Show 7 more fixes
Worth 1 point each9,043 places up each
Match structured data to the pageUnderstand1 of 1003 in 7
Fix title lengthsUnderstand16 of 1001 in 6
Fix pages that fail to loadAccess1 of 1003 in 4
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Link straight to the final addressAccess7 of 1001 in 2
How AI reads this site
It reads as two things at once, real estate and trades and home services, and neither wins. 4 changes would make it plainer.
It reads as
Real estateLevel with trades and home services. It says it is in Charleston.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Real estate
- Trades and home services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleCharleston Builders – Connecting builders with new home buyers
DescriptionConnecting builders with new home buyers
First headingBuilding A Better Charleston
OpeningThey say in real estate that it’s all about location, location, location. If that’s the case,…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Real estate. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On charlestonbuilders.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Real estate. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 40 characters, too few to choose a site by.
Agent instructions
On charlestonbuilders.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On charlestonbuilders.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Real estate), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Trades and home services as well as Real estate. Mixed on one page, neither reads plainly.
Agent instructions
On charlestonbuilders.com, find where the site mixes Real estate with Trades and home services, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.