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charlestonbuilders.com, read 3 days ago. Back to the report

75 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7575 nownow821top 50%8929239449759961007full marks

Now #147,650 of 263,590Step 1 top 50%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 82, and #88,201, 59,449 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    99 pages

    See the pages
    • /
    • /add-edit-delete-listing
    • /carolina-architects-finding-the-right-architect
    • /carolina-architects-finding-the-right-architect/charleston-sc-architect-directory
    • /carolina-architects-finding-the-right-architect/hilton-head-sc-architect-directory
    • /carolina-architects-finding-the-right-architect/horry-county-sc-georgetown-county-sc-architect-directory
    • /carolina-architects/herlong-associates-architects
    • /category/carolina-architects
    • /category/charleston-custom-builders
    • /category/charleston-production-builders
    • and 89 more in the copied plan
  2. 2

    Add a tap-to-call link

    +7 points, to 89

    Add a tap-to-call phone link.

    98 pages

    See the pages
    • /
    • /add-edit-delete-listing
    • /carolina-architects-finding-the-right-architect
    • /carolina-architects-finding-the-right-architect/charleston-sc-architect-directory
    • /carolina-architects-finding-the-right-architect/hilton-head-sc-architect-directory
    • /carolina-architects-finding-the-right-architect/horry-county-sc-georgetown-county-sc-architect-directory
    • /carolina-architects/herlong-associates-architects
    • /category/carolina-architects
    • /category/charleston-custom-builders
    • /category/charleston-production-builders
    • and 88 more in the copied plan
  3. 3

    Fix description lengths

    +3 points, to 92

    Write a meta description of 70 to 165 characters that summarizes the page.

    99 pages

    See the pages
    • /
    • /add-edit-delete-listing
    • /carolina-architects-finding-the-right-architect
    • /carolina-architects-finding-the-right-architect/charleston-sc-architect-directory
    • /carolina-architects-finding-the-right-architect/hilton-head-sc-architect-directory
    • /carolina-architects-finding-the-right-architect/horry-county-sc-georgetown-county-sc-architect-directory
    • /carolina-architects/herlong-associates-architects
    • /category/carolina-architects
    • /category/charleston-custom-builders
    • /category/charleston-production-builders
    • and 89 more in the copied plan
  4. 4

    Describe images

    +2 points, to 94

    Describe every content image in its alt text.

    61 pages

    See the pages
    • /
    • /category/charleston-custom-builders
    • /category/charleston-production-builders
    • /category/cities-towns
    • /category/cities-towns/page/2
    • /category/featured
    • /category/finance
    • /category/for-the-home
    • /category/neighborhoods
    • /category/neighborhoods/charleston
    • and 51 more in the copied plan
  5. 5

    Allow pages to be indexed

    +3 points, to 97

    Remove noindex when the page is ready to be found.

    22 pages under /category/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /category/carolina-architects
    • /category/charleston-custom-builders
    • /category/charleston-production-builders
    • /category/cities-towns
    • /category/cities-towns/page/2
    • /category/featured
    • /category/finance
    • /category/for-the-home
    • /category/neighborhoods
    • /category/neighborhoods/charleston
    • and 12 more in the copied plan
  6. 6

    Set a share image

    +2 points, to 99

    Set og:image so links to the page carry a picture.

    99 pages

    See the pages
    • /
    • /add-edit-delete-listing
    • /carolina-architects-finding-the-right-architect
    • /carolina-architects-finding-the-right-architect/charleston-sc-architect-directory
    • /carolina-architects-finding-the-right-architect/hilton-head-sc-architect-directory
    • /carolina-architects-finding-the-right-architect/horry-county-sc-georgetown-county-sc-architect-directory
    • /carolina-architects/herlong-associates-architects
    • /category/carolina-architects
    • /category/charleston-custom-builders
    • /category/charleston-production-builders
    • and 89 more in the copied plan
  7. 7

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    19 pages

    See the pages
    • /category/charleston-production-builders
    • /category/featured
    • /category/for-the-home
    • /category/neighborhoods
    • /category/neighborhoods/james-island
    • /charleston-custom-builders/buffington-homes-johns-island-sc
    • /charleston-production-builders/ashton-woods
    • /charleston-production-builders/baynard-park-in-bluffton-sc
    • /cities-towns/isle-of-palms-south-carolina
    • /cities-towns/kiawah-island-south-carolina
    • and 9 more in the copied plan
7 more, to tidy up after 100
  1. 8

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  2. 9

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    16 pages, 14 of them under /category/

    See the pages
    • /category/cities-towns
    • /category/featured
    • /category/finance
    • /category/for-the-home
    • /category/neighborhoods
    • /category/neighborhoods/charleston
    • /category/neighborhoods/daniel-island
    • /category/neighborhoods/folly-beach
    • /category/neighborhoods/hollywood
    • /category/neighborhoods/isle-of-palms
    • and 6 more in the copied plan
  3. 10

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /cdn-cgi/l/email-protection
  4. 11

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  5. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  6. 13

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  7. 14

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    7 pages, 4 of them under /category/

    See the pages
    • /category/cities-towns/page/2
    • /category/neighborhoods/mount-pleasant/page/2
    • /category/neighborhoods/page/2
    • /category/neighborhoods/page/3
    • and 3 more in the copied plan

What else the read found

Half its pages start answering within 352 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /for-the-home/barstools-the-best-seats-for-the-house681 ms
  • /add-edit-delete-listing671 ms
  • /neighborhoods/summers-bend-in-north-charleston-sc657 ms
  • /neighborhoods/branch-creek-summerville-sc635 ms
  • /cities-towns/charleston-south-carolina598 ms

Fastest: /category/cities-towns/page/2, 293 ms. Heaviest: /carolina-architects-finding-the-right-architect/charleston-sc-architect-directory, 19 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.6

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /neighborhoods fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /add-edit-delete-listing fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /carolina-architects-finding-the-right-architect fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /charlestons-new-home-kit fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /free-charleston-floor-plan-book fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /free-insurance-information-request fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /website-feedback fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /neighborhoods/ 24 fail a rule. Worst: /neighborhoods/charleston-south-carolinas-magnificent-condos-new-harbor-lights, 7 rules24 pages
  • /category/ 22 fail a rule. Worst: /category/featured, 8 rules22 pages
  • /cities-towns/ 14 fail a rule. Worst: /cities-towns/isle-of-palms-south-carolina, 6 rules14 pages
  • /charleston-custom-builders/ 6 fail a rule. Worst: /charleston-custom-builders/buffington-homes-johns-island-sc, 6 rules6 pages

And 7 more parts of the site.

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