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cheerios.com, read 10 hours ago. Back to the report

86 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8686 nownow921top 10%952973984985986997998999991010011full marks

Now #58,206 of 263,590Step 1 top 10%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 92, and #15,084, 43,122 places up, and into the top 10%

    Add a tap-to-call phone link.

    100 pages, 61 of them under /recipes/

    See the pages
    • /
    • /cheerios-faqs
    • /cheerios-protein-cereal
    • /give
    • /gluten-free
    • /heart-healthy-bundle
    • /hearts-matter
    • /hearty-nut-medley-cereal
    • /hnc-oc-blends
    • /hnc-oc-fruity
    • and 90 more in the copied plan
  2. 2

    Add structured data

    +3 points, to 95

    Add valid JSON-LD that says what the page is.

    36 pages

    See the pages
    • /cheerios-faqs
    • /cheerios-protein-cereal
    • /give
    • /gluten-free
    • /heart-healthy-bundle
    • /hearts-matter
    • /hearty-nut-medley-cereal
    • /hnc-oc-blends
    • /hnc-oc-fruity
    • /honey-nut-cheerios-cereal
    • and 26 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 61 of them under /recipes/

    See the pages
    • /cheerios-faqs
    • /cheerios-protein-cereal
    • /give
    • /gluten-free
    • /heart-healthy-bundle
    • /hearts-matter
    • /hearty-nut-medley-cereal
    • /hnc-oc-blends
    • /hnc-oc-fruity
    • /honey-nut-cheerios-cereal
    • and 89 more in the copied plan
  4. 4

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    28 pages

    See the pages
    • /cheerios-faqs
    • /cheerios-protein-cereal
    • /give
    • /heart-healthy-bundle
    • /hnc-oc-blends
    • /hnc-oc-fruity
    • /honey-nut-cheerios-cereal
    • /honey-nut-cheerios-minis-cereal
    • /oat-crunch-bundle
    • /recipes/breakfast
    • and 18 more in the copied plan
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    12 pages under /products/

    See the pages
    • /products/banana-caramel-cheerios
    • /products/cheerios-granola-apple-cinnamon
    • /products/cheerios-granola-chocolate
    • /products/cheerios-granola-honey-nut
    • /products/confetti-cheerios
    • /products/cookies-creme-cheerios-protein
    • /products/fruity-cheerios-family-pack
    • /products/honey-nut-cheerios-15-4-oz
    • /products/honey-nut-cheerios-18-8-oz
    • /products/honey-nut-cheerios-27-2-oz
    • and 2 more in the copied plan
  7. 7

    Add breadcrumb data

    +1 point, to 99

    Add BreadcrumbList schema so the page has a place in the site.

    12 pages under /products/

    See the pages
    • /products/banana-caramel-cheerios
    • /products/cheerios-granola-apple-cinnamon
    • /products/cheerios-granola-chocolate
    • /products/cheerios-granola-honey-nut
    • /products/confetti-cheerios
    • /products/cookies-creme-cheerios-protein
    • /products/fruity-cheerios-family-pack
    • /products/honey-nut-cheerios-15-4-oz
    • /products/honey-nut-cheerios-18-8-oz
    • /products/honey-nut-cheerios-27-2-oz
    • and 2 more in the copied plan
  8. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  9. 9

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    16 pages, 10 of them under /recipes/

    See the pages
    • /cheerios-faqs
    • /give
    • /hnc-oc-blends
    • /hnc-oc-fruity
    • /recipes/breakfast
    • /recipes/category
    • /recipes/cereal-bars
    • /recipes/dinner
    • /recipes/gluten-free
    • /recipes/lunch
    • and 6 more in the copied plan
  10. 10

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  11. 11

    Bring deep pages closer to home

    +1 point, to 100, and full marks

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    13 pages under /recipes/

    See the pages
    • /recipes/apple-oat-crumble
    • /recipes/blueberry-banana-cheerios-cereal-smoothies
    • /recipes/cheerios-heart-healthy-trail-mix
    • /recipes/chia-pudding-with-cheerios-and-fresh-berries
    • /recipes/gluten-free-cheerios-caramel-crisp-cereal-bars
    • /recipes/gluten-free-cheerios-crumb-crust
    • /recipes/gluten-free-cheerios-honey-peanut-cereal-bars
    • /recipes/gluten-free-cheerios-marshmallow-cereal-bars
    • /recipes/gluten-free-crunchy-chicken-nuggets
    • /recipes/gluten-free-overnight-oats
    • and 3 more in the copied plan
4 more, to tidy up after 100
  1. 12

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  2. 13

    Describe images

    Under a point

    Describe every content image in its alt text.

    6 pages

    See the pages
    • /
    • /gluten-free
    • /hearts-matter
    • /news
    • /oats
    • /shop-protein-bundle
  3. 14

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /products
    • /recipes
  4. 15

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /recipes/cheerios-first-birthday-smash-cake

What else the read found

Half its pages start answering within 9 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /cheerios-protein-cereal73 ms
  • /shop-full-o-good-bundle56 ms
  • /honey-nut-cheerios-cereal50 ms
  • /recipes/gluten-free-cheerios-crumb-crust23 ms
  • /products/honey-nut-cheerios-15-4-oz18 ms

Fastest: /recipes/mini-chocolate-peanut-butter-cheerios-bites, 6 ms. Heaviest: /recipes, 22 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • Next.jsFramework
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics

From the structured data on its home page, as the site says it: an Organization named Cheerios. mttr does not check the profiles it names.

  • WikipediaCheerios
  • TikTok@cheerios
  • Xcheerios
  • YouTubecheerios
  • FacebookCheerios
  • Instagramcheerios
  • Pinterestcheerios
pages with strong signs
5
hidden characters
88
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.7
  • /cheerios-faqs hidden characters a reader cannot see
  • /hearty-nut-medley-cereal hidden characters a reader cannot see
  • /honey-nut-cheerios-minis-cereal hidden characters a reader cannot see
  • / hidden characters a reader cannot see
  • /oats hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Put the text in the HTML, Add depth to thin pages and Add a tap-to-call link1 page
  • /cheerios-faqs fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /give fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /hnc-oc-blends fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /hnc-oc-fruity fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /shop-protein-bundle fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /site-map fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /unsubscribe fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /cheerios-protein-cereal fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /gluten-free fails 4: Add structured data, Add a tap-to-call link and Describe images1 page
  • /heart-healthy-bundle fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /hearts-matter fails 4: Add structured data, Add a tap-to-call link and Describe images1 page

And 17 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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