- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+6
cochraninc.com
73 of 100ahead of 39% of the sites mttr has read
Its strongest stage is Act, at 99 against the middle site's 57. 1 fix, 7 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 53,671 places up
- 73Now#159,581
- 80Add structured data#105,910
The top half of every site starts at 77.
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EmailWrite the email
Where it ranks
Held at 73 for its last 4 reads. 4 points take it into the top half.
Beside it on the board
- #160,242mindclouds.com73
- #160,243loriemerson.net73
- #160,244cochraninc.com73
- #160,245cbbc.org73
- #160,246octopress.org73
6,042 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 8
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 17
Worth the mostReplace unsupported sales claims+3
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read974453 more than typical
Links a page36132.8× typical
Words a page6413941.6× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in208 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points54,334 places up
Add structured dataUnderstand97 of 971 in 3
Worth 6 points45,912 places up
Set each page's canonical addressAccess97 of 972 in 5
Worth 3 points each21,637 places up each
Describe imagesUnderstand89 of 972 in 7
Replace unsupported sales claimsTrust56 of 972 in 3
Worth 2 points each14,129 places up each
Use one main headingUnderstand47 of 971 in 4
Link straight to the final addressAccess96 of 971 in 2
Show 6 more fixes
Worth 1 point7,166 places up
Fix title lengthsUnderstand47 of 971 in 6
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 973 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Add a way to get in touchAct1 of 971 in 2
Add a tap-to-call linkAct1 of 971 in 3
How AI reads this site
It reads mostly as trades and home services. 3 changes would make it plainer.
It reads as
Trades and home services
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Manufacturers and suppliers
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleCochran - Unmatched expertise for the most complex electrical & technology projects.
DescriptionCochran - Unmatched expertise for the most complex electrical & technology projects.
First headingNone in the HTML
OpeningThe brilliance behind the world’s most advanced electrical and technology projects.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On cochraninc.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On cochraninc.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On cochraninc.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.