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cochraninc.com, read 20 hours ago. Back to the report

73 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7373 nownow801top 50%8629039449659861007full marks

Now #160,250 of 263,585Step 1 top 50%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 80, and #105,939, 54,311 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    97 pages

    See the pages
    • /
    • /approach
    • /contact
    • /culture
    • /history
    • /ideas
    • /ideas/a-conversation-with-cari-dodson
    • /ideas/a-conversation-with-dan-greshowak
    • /ideas/a-legacy-of-innovation
    • /ideas/at&t-building-crane-pick
    • and 87 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 86

    Add a canonical link that points to the page itself.

    97 pages

    See the pages
    • /
    • /approach
    • /contact
    • /culture
    • /history
    • /ideas
    • /ideas/a-conversation-with-cari-dodson
    • /ideas/a-conversation-with-dan-greshowak
    • /ideas/a-legacy-of-innovation
    • /ideas/at&t-building-crane-pick
    • and 87 more in the copied plan
  3. 3

    Describe images

    +4 points, to 90

    Describe every content image in its alt text.

    89 pages, 45 of them under /projects/

    See the pages
    • /
    • /culture
    • /history
    • /ideas
    • /ideas/a-conversation-with-cari-dodson
    • /ideas/a-conversation-with-dan-greshowak
    • /ideas/a-legacy-of-innovation
    • /ideas/at&t-building-crane-pick
    • /ideas/bill-doran-on-innovation
    • /ideas/caleb-casey
    • and 79 more in the copied plan
  4. 4

    Replace unsupported sales claims

    +4 points, to 94

    Replace the sales claim with a fact that can be checked.

    56 pages, 44 of them under /projects/case-studies/

    See the pages
    • /
    • /approach
    • /offices/portland
    • /offices/seattle
    • /press-newsroom
    • /projects/case-studies/-modernizing-a-collaborative-space-to-spark-innovation
    • /projects/case-studies/a-150-foot-crane-lift-to-upgrade-downtowns-critical-infrastructure
    • /projects/case-studies/bringing-a-new-major-hotel-and-office-tower-to-the-pioneer-square-district-in-seattle
    • /projects/case-studies/bringing-modern-office-architecture-to-a-historic-seattle-district-near-union-station
    • /projects/case-studies/building-and-evolving-adobes-seattle-campus-a-decade-plus-partnership-in-technological-advancement
    • and 46 more in the copied plan
  5. 5

    Use one main heading

    +2 points, to 96

    Give the page exactly one h1 that says what it is about.

    47 pages, 44 of them under /projects/case-studies/

    See the pages
    • /
    • /contact
    • /projects/case-studies/-modernizing-a-collaborative-space-to-spark-innovation
    • /projects/case-studies/a-150-foot-crane-lift-to-upgrade-downtowns-critical-infrastructure
    • /projects/case-studies/bringing-a-new-major-hotel-and-office-tower-to-the-pioneer-square-district-in-seattle
    • /projects/case-studies/bringing-modern-office-architecture-to-a-historic-seattle-district-near-union-station
    • /projects/case-studies/building-and-evolving-adobes-seattle-campus-a-decade-plus-partnership-in-technological-advancement
    • /projects/case-studies/comprehensive-electrical-and-low-voltage-construction-for-seattles-fifth-tallest-skyscraper
    • /projects/case-studies/connecting-a-convention-center-integrating-diverse-communication-systems-at-portlands-hyatt-regency
    • /projects/case-studies/converting-power-for-office-space-to-lab-ready-systems
    • and 37 more in the copied plan
  6. 6

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    96 pages

    See the pages
    • /approach
    • /contact
    • /culture
    • /history
    • /ideas
    • /ideas/a-conversation-with-cari-dodson
    • /ideas/a-conversation-with-dan-greshowak
    • /ideas/a-legacy-of-innovation
    • /ideas/at&t-building-crane-pick
    • /ideas/bill-doran-on-innovation
    • and 86 more in the copied plan
  7. 7

    Fix title lengths

    +2 points, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    47 pages, 38 of them under /projects/case-studies/

    See the pages
    • /
    • /ideas/a-conversation-with-cari-dodson
    • /ideas/a-conversation-with-dan-greshowak
    • /ideas/at&t-building-crane-pick
    • /ideas/bill-doran-on-innovation
    • /ideas/cochran%E2%80%99s-innovation-in-data-center-design
    • /ideas/joshua-dickerson-on-19-years-of-innovation-at-cochran
    • /ideas/women-in-construction-week
    • /projects/case-studies/-modernizing-a-collaborative-space-to-spark-innovation
    • /projects/case-studies/a-150-foot-crane-lift-to-upgrade-downtowns-critical-infrastructure
    • and 37 more in the copied plan
5 more, to tidy up after 100
  1. 8

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  2. 9

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  3. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 11

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /history
  5. 12

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /history

What else the read found

Half its pages start answering within 208 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /projects/case-studies/transforming-pdx-the-largest-planar-indoor-cli-directview-led-video-wall-installation-in-north-america4.3 s
  • /projects/case-studies/shaping-the-future-of-healthcare-at-overlake-medical-center4.3 s
  • /projects/case-studies/revitalizing-the-home-of-the-seattle-symphony4.2 s
  • /projects/case-studies/seamlessly-renovating-a-historical-landmark4.2 s
  • /projects/case-studies/how-we-powered-a-workplace-and-retail-environment-inside-a-living-rainforest-the-amazon-spheres2.3 s

Fastest: /ideas/joshua-dickerson-on-19-years-of-innovation-at-cochran, 49 ms. Heaviest: /team, 59 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • GatsbyFramework
  • NetlifyHosting
  • Google Tag ManagerAnalytics
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
4.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /history fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /approach fails 4: Add structured data, Set each page's canonical address and Replace unsupported sales claims1 page
  • /contact fails 4: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /culture fails 4: Add structured data, Set each page's canonical address and Describe images1 page
  • /ideas fails 4: Add structured data, Set each page's canonical address and Describe images1 page
  • /press-newsroom fails 4: Add structured data, Set each page's canonical address and Replace unsupported sales claims1 page
  • /projects fails 4: Add structured data, Set each page's canonical address and Describe images1 page
  • /search fails 4: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /privacy-policy fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /solutions fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page
  • /team fails 3: Add structured data, Set each page's canonical address and Link straight to the final address1 page

And 4 more parts of the site.

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