- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+6
cowtan.com
53 of 100ahead of 6% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 4 fixes, 28 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 140,090 places up
- 53Now#237,347
- 62Add a way to get in touch#210,627
- 69Add structured data#181,823
- 75Set each page's canonical address#146,115
- 81Add a tap-to-call link#97,257
The top half of every site starts at 77. The middle site in Brooklyn, NY scores 81.
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Where it ranks
Held at 53 for its last 2 reads. 24 points take it into the top half.
Beside it on the board
- #246,505312remodelingcorp.com53
- #246,506eveechoes.com53
- #246,507cowtan.com53
- #246,508obxconcrete.com53
- #246,509grupodonpancho.com53
10,631 sites score 53. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Brooklyn, NY
- #1neilsappliances.com99
- #2strictlywaterdamagerestoration.com99
- #3ampedsoftware.com98
- #523cowtan.com53
The middle site in Brooklyn, NY scores 81.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 39
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 51
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page37132.8× typical
Words a page9939475% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in1,585 ms210 ms655% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 10 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points35,880 places up
Add a way to get in touchAct99 of 991 in 2
Worth 7 points29,698 places up
Add structured dataUnderstand99 of 991 in 3
Worth 6 points each26,949 places up each
Set each page's canonical addressAccess99 of 992 in 5
Add a tap-to-call linkAct85 of 991 in 3
Worth 5 points23,589 places up
Use one main headingUnderstand97 of 991 in 4
Worth 4 points each20,875 places up each
Fix title lengthsUnderstand99 of 991 in 6
Fix description lengthsUnderstand99 of 991 in 11
Worth 3 points17,332 places up
Describe imagesUnderstand83 of 992 in 7
Worth 2 points each14,494 places up each
Set a share imageUnderstand99 of 992 in 7
Link straight to the final addressAccess98 of 991 in 2
Show 7 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 992 in 3
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 993 in 7
Add depth to thin pagesUnderstand1 of 993 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as agencies and studios, and a little like hotels and travel. 6 changes would make it plainer.
It reads as
Agencies and studiosIt says it is in Brooklyn.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Hotels and travel
- Online shops
What an assistant reads first
Home pageWhat it says
TitleCowtan & Tout
DescriptionNone in the HTML
First headingNone in the HTML
OpeningNone in the HTML
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On cowtan.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On cowtan.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On cowtan.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Brooklyn in the first words
The site is in Brooklyn, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On cowtan.com, name Brooklyn in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On cowtan.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Hotels and travel as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On cowtan.com, find where the site mixes Agencies and studios with Hotels and travel, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.