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cowtan.com, read 1 day ago. Back to the report

53 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5353 nownow621#210,624692753804top 50%86589693796898910010full marks

Now #246,504 of 263,586Step 1 #210,624Step 4 top 50%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +9 points, to 62, and #210,624, 35,880 places up

    Give the page a form or a clear link to request a quote or get in touch.

    99 pages, 81 of them under /Brand/

    See the pages
    • /
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • and 89 more in the copied plan
  2. 2

    Add structured data

    +7 points, to 69

    Add valid JSON-LD that says what the page is.

    99 pages, 81 of them under /Brand/

    See the pages
    • /
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • and 89 more in the copied plan
  3. 3

    Set each page's canonical address

    +6 points, to 75

    Add a canonical link that points to the page itself.

    99 pages, 81 of them under /Brand/

    See the pages
    • /
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • and 89 more in the copied plan
  4. 4

    Add a tap-to-call link

    +5 points, to 80, and into the top 50%

    Add a tap-to-call phone link.

    85 pages, 81 of them under /Brand/

    See the pages
    • /
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • and 75 more in the copied plan
  5. 5

    Use one main heading

    +6 points, to 86

    Give the page exactly one h1 that says what it is about.

    97 pages, 81 of them under /Brand/

    See the pages
    • /
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • /Brand/colefax-and-fowler/cristabel
    • and 87 more in the copied plan
  6. 6

    Fix title lengths

    +3 points, to 89

    Write a title of 15 to 65 characters that leads with what the page covers.

    99 pages, 81 of them under /Brand/

    See the pages
    • /
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • and 89 more in the copied plan
  7. 7

    Fix description lengths

    +4 points, to 93

    Write a meta description of 70 to 165 characters that summarizes the page.

    99 pages, 81 of them under /Brand/

    See the pages
    • /
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • and 89 more in the copied plan
  8. 8

    Describe images

    +3 points, to 96

    Describe every content image in its alt text.

    83 pages, 81 of them under /Brand/

    See the pages
    • /
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • and 73 more in the copied plan
  9. 9

    Set a share image

    +2 points, to 98

    Set og:image so links to the page carry a picture.

    99 pages, 81 of them under /Brand/

    See the pages
    • /
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • and 89 more in the copied plan
  10. 10

    Link straight to the final address

    +2 points, to 100, and full marks

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages, 81 of them under /Brand/

    See the pages
    • /About
    • /Brand/colefax-and-fowler
    • /Brand/colefax-and-fowler/ashdown
    • /Brand/colefax-and-fowler/belmont
    • /Brand/colefax-and-fowler/belvedere
    • /Brand/colefax-and-fowler/braganza
    • /Brand/colefax-and-fowler/chilgrove
    • /Brand/colefax-and-fowler/colefax-and-fowler-collection
    • /Brand/colefax-and-fowler/cosima
    • /Brand/colefax-and-fowler/cristabel
    • and 88 more in the copied plan
7 more, to tidy up after 100
  1. 11

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  2. 12

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  3. 13

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  4. 14

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  5. 15

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  6. 16

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  7. 17

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

Done since the first read

  1. Compress pages

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages take over 1,585 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /Brand/manuel-canovas/marsan8.3 s
  • /Brand/manuel-canovas/castellane8.3 s
  • /Brand/manuel-canovas/alba8.0 s
  • /Brand/manuel-canovas/beaumont8.0 s
  • /Brand/colefax-and-fowler/trimmings5.0 s

Fastest: /Showrooms/middle-east, 33 ms. Heaviest: /Legal, 20 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ASP.NETServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 12: Put the text in the HTML, Add a way to get in touch and Add structured data1 page
  • /About fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /Careers fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /Legal fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /Showrooms fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /Brand/ 81 fail a rule. Worst: /Brand/colefax-and-fowler, 10 rules81 pages
  • /Showrooms/ 13 fail a rule. Worst: /Showrooms/africa, 8 rules13 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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