- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
decorativeaggregates.com
Top 5%of the 262,692 sites mttr has read, at #6,197
It scores 95.
A score says pages are well formed. It does not say an assistant cites the site.
Phrase headings as questions
95 now96 with itTop 1% from 97
#6,197to#3,1683,029 places up58 of its 100 pages fail it. 1 in 10 ranked sites pass it.
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Where it ranks
Up 13,802 places since Oct 14, from #19,999. 2 points take it into the top 1%.
Beside it on the board
- #6,195bestprice-appliance-repair.com95
- #6,196sunorasolar.com95
- #6,197decorativeaggregates.com95
- #6,198drywallabilene.com95
- #6,199kitchentablecards.com95
2,470 sites score 95. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 95Now#6,197
- 96Phrase headings as questions#3,168
- 97Describe imagesTop 1%
2 fixes. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 24
Worth the mostPhrase headings as questions+1
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004555 more than typical
Links a page45133.4× typical
Words a page48839623% above typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in242 ms210 ms15% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 1 point each3,029 places up each
Phrase headings as questionsUnderstand58 of 1001 in 10
Describe imagesUnderstand83 of 1002 in 7
Add breadcrumb dataUnderstand94 of 1001 in 2
Show 7 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add depth to thin pagesUnderstand22 of 1003 in 7
Fix title lengthsUnderstand10 of 1001 in 6
Fix description lengthsUnderstand6 of 1001 in 11
Use one main headingUnderstand2 of 1001 in 4
Add lists or tablesUnderstand2 of 1001 in 2
Match structured data to the pageUnderstand1 of 1001 in 2
How AI reads this site
It reads closest to online shops, but only loosely. 2 changes would make it plainer.
It reads as
Online shopsIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Manufacturers and suppliers
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleThe UKs Leading Decorative Aggregate & Decorative Stone Supplier – Decorative Aggregates
DescriptionDecorative Aggregates - the UK's number 1 supplier of decorative garden stones, gravels, cobbles, pebbles and slate chippings. Buy online today!
First headingNone in the HTML
OpeningWelcome to Decorative Aggregates, the best online supplier of decorative aggregates. We offer the widest range of quality garden gravel in the UK and have everything you need to create your own unique driveway, path, patio, rockery and garden pond.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On decorativeaggregates.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On decorativeaggregates.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.