decorativeaggregates.com, read 18 hours ago. Back to the report
95 to 100 in 5 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #6,230 of 263,587Step 1 #3,189Step 2 top 1%Step 5 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Phrase headings as questions
+1 point, to 96, and #3,189, 3,041 places up
Phrase at least one heading as the question a person would ask.
58 pages under /products/
See the pages
- /products/1-20mm-pea-gravel-building-gardening
- /products/2-pack-landscape-weed-prevention-membrane
- /products/20mm-limestone-building-chippings
- /products/3-pack-landscape-fabric-weed-prevention-membrane
- /products/4-pack-landscape-fabric-weed-prevention-membrane
- /products/6-14mm-drainage-gravel
- /products/am-shipping-surcharge
- /products/black-cobbles
- /products/border-bark-mulch
- /products/celtic-xl-paddlestones
- and 48 more in the copied plan
- 2
Describe images
+2 points, to 98, and into the top 1%
Describe every content image in its alt text.
83 pages, 77 of them under /products/
See the pages
- /
- /pages/about-us
- /pages/contact
- /pages/gravel-calculator
- /pages/help
- /pages/trade
- /products/20mm-blue-slate
- /products/alpine-blue-gravel-20mm
- /products/aquamarine-glass-chippings-10-20mm
- /products/black-cobbles
- and 73 more in the copied plan
- 3
Add breadcrumb data
+1 point, to 99
Add BreadcrumbList schema so the page has a place in the site.
94 pages under /products/
See the pages
- /products/1-20mm-pea-gravel-building-gardening
- /products/2-pack-landscape-weed-prevention-membrane
- /products/20mm-blue-slate
- /products/20mm-limestone-building-chippings
- /products/3-pack-landscape-fabric-weed-prevention-membrane
- /products/4-pack-landscape-fabric-weed-prevention-membrane
- /products/6-14mm-drainage-gravel
- /products/alpine-blue-gravel-20mm
- /products/am-shipping-surcharge
- /products/aquamarine-glass-chippings-10-20mm
- and 84 more in the copied plan
- 4
Make near-copy pages distinct
Under a point
Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.
Once, for the whole site
- 5
Add depth to thin pages
+1 point, to 100, and full marks
Add true, specific detail until the page covers its subject.
22 pages under /products/
See the pages
- /products/2-pack-landscape-weed-prevention-membrane
- /products/3-pack-landscape-fabric-weed-prevention-membrane
- /products/4-pack-landscape-fabric-weed-prevention-membrane
- /products/6-14mm-drainage-gravel
- /products/am-shipping-surcharge
- /products/border-bark-mulch
- /products/celtic-xl-paddlestones
- /products/de-icing-rock-salt
- /products/monolith-1500mm
- /products/monolith-chunky-900mm
- and 12 more in the copied plan
5 more, to tidy up after 100
- 6
Fix title lengths
Under a point
Write a title of 15 to 65 characters that leads with what the page covers.
10 pages, 6 of them under /products/
See the pages
- /pages/about-us
- /pages/contact
- /pages/help
- /pages/trade
- /products/gravel-grip-binder
- /products/hollolith-600mm
- /products/monolith-1200mm
- /products/monolith-1500mm
- /products/monolith-1800mm
- /products/monolith-chunky-900mm
- 7
Fix description lengths
Under a point
Write a meta description of 70 to 165 characters that summarizes the page.
6 pages under /products/
See the pages
- /products/am-shipping-surcharge
- /products/celtic-xl-paddlestones
- /products/monolith-1800mm
- /products/rustic-slate-rockery
- /products/rustic-slate-walling
- /products/slate-monolith-600mm-2ft-undrilled-u2s3-2
- 8
Use one main heading
Under a point
Give the page exactly one h1 that says what it is about.
2 pages
See the pages
- /
- /products/am-shipping-surcharge
- 9
Add lists or tables
Under a point
Add a table, a list, or a definition list. Assistants quote these more readily than prose.
2 pages
See the pages
- /products/drilled-slate-hollolith-1200mm-4ft
- /products/driveway-fabric-weed-prevention-membrane
- 10
Match structured data to the page
Under a point
Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.
1 page
See the pages
- /products/am-shipping-surcharge
Done since the first read
Settle on one address
Done, seen on the read of October 24. It failed on 1 page before.
Set each page's canonical address
Done, seen on the read of October 24. It failed on 1 page before.
Add a way to get in touch
Done, seen on the read of October 24. It failed on 1 page before.
Add a tap-to-call link
Done, seen on the read of October 24. It failed on 1 page before.
Set a share image
Done, seen on the read of October 24. It failed on 1 page before.
Add structured data
Done, seen on the read of October 24. It failed on 1 page before.
Answer the first question right under it
Done, seen on the read of October 19. It failed on 45 pages before.
Put the text in the HTML
Done, seen on the read of October 19. It failed on 1 page before.
Link straight to the final address
Done, seen on the read of October 19. It failed on 1 page before.
Put figures in tables
Done, seen on the read of October 19. It failed on 58 pages before.
Allow pages to be indexed
Done, seen on the read of October 19. It failed on 1 page before.
Link to pages from related content
Done, seen on the read of October 19. It failed on 16 pages before.
Fix pages that fail to load
Done, seen on the read of October 19. It failed on 39 pages before.
Link to orphaned pages
Done, seen on the read of October 19. It failed on 1 page before.
Replace unsupported sales claims
Done, seen on the read of October 19. It failed on 2 pages before.
Show sources on guides
Done, seen on the read of October 19. It failed on 51 pages before.
Bring deep pages closer to home
Done, seen on the read of October 19. It failed on 1 page before.
What else the read found
Half its pages start answering within 242 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/products/emerald-glass-chippings-10-20mm508 ms/products/rustic-slate-rockery418 ms/products/welsh-quartz-and-granite-boulders-450-600mm411 ms/products/alpine-blue-gravel-20mm411 ms/products/scottish-pebbles409 ms
Fastest: /products/pea-gravel-10-20mm, 151 ms. Heaviest: /products/cotswold-gold-gravel-20mm, 59 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
ShopifyPlatform
CloudflareHosting
- SShop PayCommerce
From the structured data on its home page, as the site says it: an Organization named Decorative Aggregates. mttr does not check the profiles it names.
- FacebookDecorativeAggs
- PinterestDecorative_Aggregates
- Instagramdecorative_aggregates
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 0.9
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 2: Use one main heading and Describe images1 page/products/94 fail a rule. Worst: /products/am-shipping-surcharge, 6 rules94 pages/pages/5 fail a rule. Worst: /pages/about-us, 2 rules5 pages
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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