- Middle site
- 91
- Level with it
Worth the mostLink straight to the final address+2
dewberry.com
Top 50%of the 263,590 sites mttr has read, at #98,588
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
81 now88 with itTop 25% from 85
#98,588to#39,09159,497 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 54,489 places since Oct 14, from #153,077. 4 points take it into the top quarter.
Beside it on the board
- #98,586orcaone.com81
- #98,587blog.riff.org81
- #98,588dewberry.com81
- #98,589finsweet.com81
- #98,590simplywholesomekitchen.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#98,588
- 88Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 12
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page35132.7× typical
Rules failing somewhere17143 more than typical
Half its pages answer in234 ms210 ms11% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points59,497 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 4 points36,204 places up
Use one main headingUnderstand73 of 1001 in 4
Worth 2 points each19,165 places up each
Fix description lengthsUnderstand75 of 1001 in 11
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each10,387 places up each
Put the text in the HTMLAccess9 of 1002 in 3
Match structured data to the pageUnderstand9 of 1003 in 7
Add depth to thin pagesUnderstand9 of 1003 in 7
Fix title lengthsUnderstand34 of 1001 in 6
Show 9 more fixes
Worth under a point each
Phrase headings as questionsUnderstand8 of 1001 in 10
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Add lists or tablesUnderstand8 of 1001 in 2
Add real images to contentUnderstand8 of 1002 in 3
Add breadcrumb dataUnderstand8 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand16 of 1002 in 7
Set each page's canonical addressAccess1 of 1002 in 5
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleDewberry
DescriptionFamily owned. Client centric. Community driven. Discover our innovative solutions for those who own, operate, and maintain natural and built environments.
First headingInsights & News
OpeningWith a legacy of 70 years of excellence, we are a nationwide firm of planning, design, and construction professionals. We create responsible and innovative solutions for those who own, operate, and maintain natural and built environments. We value lasting relationships,…
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Dewberry” and “Insights & News”.
Agent instructions
On dewberry.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name Fairfax in the first words
The site is in Fairfax, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On dewberry.com, name Fairfax in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On dewberry.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.