dewberry.com, read 1 day ago. Back to the report

81 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow881top 25%91294396496597697798899999109911991210013full marks

Now #98,629 of 263,583Step 1 top 25%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 88, and #39,110, 59,519 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    100 pages, 53 of them under /projects/

    See the pages
    • /
    • /about
    • /careers
    • /careers/scholarships
    • /contact
    • /culture
    • /home
    • /insights-news
    • /insights-news/article/2024/07/23/dewberry-acquires-second-czmil-supernova-sensor
    • /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
    • and 90 more in the copied plan
  2. 2

    Use one main heading

    +3 points, to 91

    Give the page exactly one h1 that says what it is about.

    73 pages, 53 of them under /projects/

    See the pages
    • /careers
    • /careers/scholarships
    • /insights-news/article/2024/07/23/dewberry-acquires-second-czmil-supernova-sensor
    • /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
    • /insights-news/post/blog/2023/01/19/be-proactive-stay-nimble-mitigating-risk-in-retail-project-delivery
    • /insights-news/post/blog/2023/05/04/using-laser-scanning-to-help-restore-the-georgetown-reservoir-castle
    • /insights-news/post/blog/2023/06/08/powering-green-spring-garden-electric-vehicles
    • /insights-news/post/blog/2026/08/20/what-makes-gis-a-strategic-tool-for-electric-utilities
    • /insights-news/video/dustin-obrien-on-healthcare-architecture
    • /insights-news/video/manasquan-beach-dredging
    • and 63 more in the copied plan
  3. 3

    Fix description lengths

    +3 points, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    75 pages, 53 of them under /projects/

    See the pages
    • /about
    • /careers
    • /careers/scholarships
    • /contact
    • /culture
    • /insights-news/article/2024/07/23/dewberry-acquires-second-czmil-supernova-sensor
    • /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
    • /insights-news/post/blog/2023/01/19/be-proactive-stay-nimble-mitigating-risk-in-retail-project-delivery
    • /insights-news/post/blog/2023/05/04/using-laser-scanning-to-help-restore-the-georgetown-reservoir-castle
    • /insights-news/post/blog/2023/06/08/powering-green-spring-garden-electric-vehicles
    • and 65 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages, 53 of them under /projects/

    See the pages
    • /about
    • /careers
    • /careers/scholarships
    • /contact
    • /culture
    • /home
    • /insights-news
    • /insights-news/article/2024/07/23/dewberry-acquires-second-czmil-supernova-sensor
    • /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
    • /insights-news/post/blog/2023/01/19/be-proactive-stay-nimble-mitigating-risk-in-retail-project-delivery
    • and 89 more in the copied plan
  5. 5

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    9 pages, 8 of them under /services/

    See the pages
    • /
    • /services/architecture
    • /services/construction
    • /services/engineering
    • /services/environmental
    • /services/geospatial-mapping-and-survey
    • /services/planning-consulting-and-advisory
    • /services/technology
    • /services/technology/dimensionalview
  6. 6

    Match structured data to the page

    +1 point, to 97

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    9 pages, 8 of them under /services/

    See the pages
    • /
    • /services/architecture
    • /services/construction
    • /services/engineering
    • /services/environmental
    • /services/geospatial-mapping-and-survey
    • /services/planning-consulting-and-advisory
    • /services/technology
    • /services/technology/dimensionalview
  7. 7

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    9 pages, 8 of them under /services/

    See the pages
    • /
    • /services/architecture
    • /services/construction
    • /services/engineering
    • /services/environmental
    • /services/geospatial-mapping-and-survey
    • /services/planning-consulting-and-advisory
    • /services/technology
    • /services/technology/dimensionalview
  8. 8

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    34 pages

    See the pages
    • /
    • /about
    • /careers
    • /careers/scholarships
    • /contact
    • /culture
    • /home
    • /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
    • /insights-news/post/blog/2023/01/19/be-proactive-stay-nimble-mitigating-risk-in-retail-project-delivery
    • /insights-news/post/blog/2023/05/04/using-laser-scanning-to-help-restore-the-georgetown-reservoir-castle
    • and 24 more in the copied plan
  9. 9

    Phrase headings as questions

    +1 point, to 99

    Phrase at least one heading as the question a person would ask.

    8 pages under /services/

    See the pages
    • /services/architecture
    • /services/construction
    • /services/engineering
    • /services/environmental
    • /services/geospatial-mapping-and-survey
    • /services/planning-consulting-and-advisory
    • /services/technology
    • /services/technology/dimensionalview
  10. 10

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  11. 11

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  12. 12

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    8 pages under /services/

    See the pages
    • /services/architecture
    • /services/construction
    • /services/engineering
    • /services/environmental
    • /services/geospatial-mapping-and-survey
    • /services/planning-consulting-and-advisory
    • /services/technology
    • /services/technology/dimensionalview
  13. 13

    Add real images to content

    +1 point, to 100, and full marks

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    8 pages under /services/

    See the pages
    • /services/architecture
    • /services/construction
    • /services/engineering
    • /services/environmental
    • /services/geospatial-mapping-and-survey
    • /services/planning-consulting-and-advisory
    • /services/technology
    • /services/technology/dimensionalview
4 more, to tidy up after 100
  1. 14

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    8 pages under /services/

    See the pages
    • /services/architecture
    • /services/construction
    • /services/engineering
    • /services/environmental
    • /services/geospatial-mapping-and-survey
    • /services/planning-consulting-and-advisory
    • /services/technology
    • /services/technology/dimensionalview
  2. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 16

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    16 pages, 11 of them under /projects/

    See the pages
    • /careers
    • /contact
    • /culture
    • /projects/accotink-creek
    • /projects/cobbs-creek-stream-corridor-restoration
    • /projects/durham-county-human-services-complex
    • /projects/los-angeles-department-of-public-works-headquarters
    • /projects/loudoun-water-potomac-water-supply-program
    • /projects/mapping-alaska-america's-last-frontier
    • /projects/mexico-beach-marina
    • and 6 more in the copied plan
  4. 17

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /home

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 100 pages before.

  2. Link to pages from related content

    Done, seen on the read of October 19. It failed on 10 pages before.

  3. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 1 page before.

  4. Add a way to get in touch

    Done, seen on the read of October 19. It failed on 2 pages before.

  5. Replace unsupported sales claims

    Done, seen on the read of October 19. It failed on 2 pages before.

  6. Bring deep pages closer to home

    Done, seen on the read of October 19. It failed on 2 pages before.

What else the read found

Half its pages start answering within 297 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /projects/los-angeles-department-of-public-works-headquarters2.6 s
  • /projects/loudoun-water-potomac-water-supply-program2.4 s
  • /projects/accotink-creek2.1 s
  • /projects/rueter-hess-water-purification-facility1.9 s
  • /projects/durham-county-human-services-complex1.7 s

Fastest: /projects/build-it-back-recovery-program-support, 16 ms. Heaviest: /contact, 18 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Adobe FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Put the text in the HTML, Add structured data and Add depth to thin pages1 page
  • /careers fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /contact fails 5: Add structured data, Fix description lengths and Fix title lengths1 page
  • /culture fails 5: Add structured data, Fix description lengths and Fix title lengths1 page
  • /portals fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /services fails 5: Add structured data, Use one main heading and Fix title lengths1 page
  • /status fails 5: Add structured data, Fix description lengths and Fix title lengths1 page
  • /about fails 4: Add structured data, Fix description lengths and Fix title lengths1 page
  • /home fails 4: Add structured data, Set each page's canonical address and Fix title lengths1 page
  • /legal-disclaimer fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /markets fails 4: Add structured data, Use one main heading and Fix title lengths1 page
  • /privacy-policy fails 4: Add structured data, Fix description lengths and Fix title lengths1 page

And 6 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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