dewberry.com, read 1 day ago. Back to the report
81 to 100 in 13 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #98,629 of 263,583Step 1 top 25%Step 13 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add structured data
+7 points, to 88, and #39,110, 59,519 places up, and into the top 25%
Add valid JSON-LD that says what the page is.
100 pages, 53 of them under /projects/
See the pages
- /
- /about
- /careers
- /careers/scholarships
- /contact
- /culture
- /home
- /insights-news
- /insights-news/article/2024/07/23/dewberry-acquires-second-czmil-supernova-sensor
- /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
- and 90 more in the copied plan
- 2
Use one main heading
+3 points, to 91
Give the page exactly one h1 that says what it is about.
73 pages, 53 of them under /projects/
See the pages
- /careers
- /careers/scholarships
- /insights-news/article/2024/07/23/dewberry-acquires-second-czmil-supernova-sensor
- /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
- /insights-news/post/blog/2023/01/19/be-proactive-stay-nimble-mitigating-risk-in-retail-project-delivery
- /insights-news/post/blog/2023/05/04/using-laser-scanning-to-help-restore-the-georgetown-reservoir-castle
- /insights-news/post/blog/2023/06/08/powering-green-spring-garden-electric-vehicles
- /insights-news/post/blog/2026/08/20/what-makes-gis-a-strategic-tool-for-electric-utilities
- /insights-news/video/dustin-obrien-on-healthcare-architecture
- /insights-news/video/manasquan-beach-dredging
- and 63 more in the copied plan
- 3
Fix description lengths
+3 points, to 94
Write a meta description of 70 to 165 characters that summarizes the page.
75 pages, 53 of them under /projects/
See the pages
- /about
- /careers
- /careers/scholarships
- /contact
- /culture
- /insights-news/article/2024/07/23/dewberry-acquires-second-czmil-supernova-sensor
- /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
- /insights-news/post/blog/2023/01/19/be-proactive-stay-nimble-mitigating-risk-in-retail-project-delivery
- /insights-news/post/blog/2023/05/04/using-laser-scanning-to-help-restore-the-georgetown-reservoir-castle
- /insights-news/post/blog/2023/06/08/powering-green-spring-garden-electric-vehicles
- and 65 more in the copied plan
- 4
Link straight to the final address
+2 points, to 96
Point links and the sitemap at the final address, not at one that redirects.
99 pages, 53 of them under /projects/
See the pages
- /about
- /careers
- /careers/scholarships
- /contact
- /culture
- /home
- /insights-news
- /insights-news/article/2024/07/23/dewberry-acquires-second-czmil-supernova-sensor
- /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
- /insights-news/post/blog/2023/01/19/be-proactive-stay-nimble-mitigating-risk-in-retail-project-delivery
- and 89 more in the copied plan
- 5
Put the text in the HTML
Under a point
Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.
9 pages, 8 of them under /services/
See the pages
- /
- /services/architecture
- /services/construction
- /services/engineering
- /services/environmental
- /services/geospatial-mapping-and-survey
- /services/planning-consulting-and-advisory
- /services/technology
- /services/technology/dimensionalview
- 6
Match structured data to the page
+1 point, to 97
Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.
9 pages, 8 of them under /services/
See the pages
- /
- /services/architecture
- /services/construction
- /services/engineering
- /services/environmental
- /services/geospatial-mapping-and-survey
- /services/planning-consulting-and-advisory
- /services/technology
- /services/technology/dimensionalview
- 7
Add depth to thin pages
Under a point
Add true, specific detail until the page covers its subject.
9 pages, 8 of them under /services/
See the pages
- /
- /services/architecture
- /services/construction
- /services/engineering
- /services/environmental
- /services/geospatial-mapping-and-survey
- /services/planning-consulting-and-advisory
- /services/technology
- /services/technology/dimensionalview
- 8
Fix title lengths
+1 point, to 98
Write a title of 15 to 65 characters that leads with what the page covers.
34 pages
See the pages
- /
- /about
- /careers
- /careers/scholarships
- /contact
- /culture
- /home
- /insights-news/article/2026/06/08/robert-williams-joins-dewberry-as-president-of-national-design-build-practice
- /insights-news/post/blog/2023/01/19/be-proactive-stay-nimble-mitigating-risk-in-retail-project-delivery
- /insights-news/post/blog/2023/05/04/using-laser-scanning-to-help-restore-the-georgetown-reservoir-castle
- and 24 more in the copied plan
- 9
Phrase headings as questions
+1 point, to 99
Phrase at least one heading as the question a person would ask.
8 pages under /services/
See the pages
- /services/architecture
- /services/construction
- /services/engineering
- /services/environmental
- /services/geospatial-mapping-and-survey
- /services/planning-consulting-and-advisory
- /services/technology
- /services/technology/dimensionalview
- 10
Serve a robots.txt
Under a point
Serve a plain text /robots.txt.
Once, for the whole site
- 11
Publish a sitemap
Under a point
Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.
Once, for the whole site
- 12
Add lists or tables
Under a point
Add a table, a list, or a definition list. Assistants quote these more readily than prose.
8 pages under /services/
See the pages
- /services/architecture
- /services/construction
- /services/engineering
- /services/environmental
- /services/geospatial-mapping-and-survey
- /services/planning-consulting-and-advisory
- /services/technology
- /services/technology/dimensionalview
- 13
Add real images to content
+1 point, to 100, and full marks
Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.
8 pages under /services/
See the pages
- /services/architecture
- /services/construction
- /services/engineering
- /services/environmental
- /services/geospatial-mapping-and-survey
- /services/planning-consulting-and-advisory
- /services/technology
- /services/technology/dimensionalview
4 more, to tidy up after 100
- 14
Add breadcrumb data
Under a point
Add BreadcrumbList schema so the page has a place in the site.
8 pages under /services/
See the pages
- /services/architecture
- /services/construction
- /services/engineering
- /services/environmental
- /services/geospatial-mapping-and-survey
- /services/planning-consulting-and-advisory
- /services/technology
- /services/technology/dimensionalview
- 15
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 16
Set a share image
Under a point
Set og:image so links to the page carry a picture.
16 pages, 11 of them under /projects/
See the pages
- /careers
- /contact
- /culture
- /projects/accotink-creek
- /projects/cobbs-creek-stream-corridor-restoration
- /projects/durham-county-human-services-complex
- /projects/los-angeles-department-of-public-works-headquarters
- /projects/loudoun-water-potomac-water-supply-program
- /projects/mapping-alaska-america's-last-frontier
- /projects/mexico-beach-marina
- and 6 more in the copied plan
- 17
Set each page's canonical address
Under a point
Add a canonical link that points to the page itself.
1 page
See the pages
- /home
Done since the first read
Add a tap-to-call link
Done, seen on the read of October 24. It failed on 100 pages before.
Link to pages from related content
Done, seen on the read of October 19. It failed on 10 pages before.
Fix pages that fail to load
Done, seen on the read of October 19. It failed on 1 page before.
Add a way to get in touch
Done, seen on the read of October 19. It failed on 2 pages before.
Replace unsupported sales claims
Done, seen on the read of October 19. It failed on 2 pages before.
Bring deep pages closer to home
Done, seen on the read of October 19. It failed on 2 pages before.
What else the read found
Half its pages start answering within 297 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/projects/los-angeles-department-of-public-works-headquarters2.6 s/projects/loudoun-water-potomac-water-supply-program2.4 s/projects/accotink-creek2.1 s/projects/rueter-hess-water-purification-facility1.9 s/projects/durham-county-human-services-complex1.7 s
Fastest: /projects/build-it-back-recovery-program-support, 16 ms. Heaviest: /contact, 18 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
CloudflareHosting
- GGoogle AnalyticsAnalytics
Adobe FontsFonts
Font AwesomeFonts
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 1
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 5: Put the text in the HTML, Add structured data and Add depth to thin pages1 page/careersfails 6: Add structured data, Use one main heading and Fix description lengths1 page/contactfails 5: Add structured data, Fix description lengths and Fix title lengths1 page/culturefails 5: Add structured data, Fix description lengths and Fix title lengths1 page/portalsfails 5: Add structured data, Use one main heading and Fix description lengths1 page/servicesfails 5: Add structured data, Use one main heading and Fix title lengths1 page/statusfails 5: Add structured data, Fix description lengths and Fix title lengths1 page/aboutfails 4: Add structured data, Fix description lengths and Fix title lengths1 page/homefails 4: Add structured data, Set each page's canonical address and Fix title lengths1 page/legal-disclaimerfails 4: Add structured data, Use one main heading and Fix description lengths1 page/marketsfails 4: Add structured data, Use one main heading and Fix title lengths1 page/privacy-policyfails 4: Add structured data, Fix description lengths and Fix title lengths1 page
And 6 more parts of the site.
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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