- Middle site
- 91
- Behind by
- 14
Worth the mostSet each page's canonical address+6
dnalc.org
53 of 100ahead of 8% of the sites mttr has read
It comes closest to the middle site on Access, at 77 against 91. 4 fixes, 24 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
4 fixes, 106,354 places up
- 53Now#237,339
- 61Add a way to get in touch#213,665
- 67Set each page's canonical address#191,353
- 73Add a tap-to-call link#159,599
- 77Add structured data#130,985
The top half of every site starts at 77.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
24 points take it into the top half.
Beside it on the board
- #241,579ebuddy.com53
- #241,580spyeng.com53
- #241,581dnalc.org53
- #241,582365roofleak.com53
- #241,583a1waterproofingatl.com53
10,632 sites score 53. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 20
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 27
Worth the mostShow when guides were updated+3
- Middle site
- 57
- Behind by
- 55
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page40133.1× typical
Words a page48939424% above typical
Rules failing somewhere241410 more than typical
Half its pages answer in159 ms210 ms24% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
24 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points27,916 places up
Add a way to get in touchAct96 of 991 in 2
Worth 6 points each22,032 places up each
Set each page's canonical addressAccess99 of 992 in 5
Add a tap-to-call linkAct99 of 991 in 3
Worth 4 points15,955 places up
Add structured dataUnderstand98 of 991 in 3
Worth 3 points12,415 places up
Show when guides were updatedTrust61 of 993 in 5
Worth 2 points each9,582 places up each
Answer the first question right under itUnderstand61 of 991 in 121
Match structured data to the pageUnderstand62 of 993 in 7
Phrase headings as questionsUnderstand59 of 991 in 10
Name the publisherTrust61 of 993 in 4
Use one main headingUnderstand62 of 991 in 4
Link straight to the final addressAccess98 of 991 in 2
Show 13 more fixes
Worth 1 point each6,257 places up each
Add depth to thin pagesUnderstand47 of 993 in 7
Put figures in tablesUnderstand61 of 991 in 28
Fix description lengthsUnderstand54 of 991 in 11
Set a share imageUnderstand99 of 992 in 7
Add breadcrumb dataUnderstand61 of 991 in 2
Fix title lengthsUnderstand35 of 991 in 6
Put the text in the HTMLAccess10 of 992 in 3
Describe imagesUnderstand22 of 992 in 7
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Show sources on guidesTrust6 of 991 in 2
Add lists or tablesUnderstand2 of 991 in 2
Replace unsupported sales claimsTrust2 of 992 in 3
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleCSHL DNA Learning Center
DescriptionNone in the HTML
First headingField Trips at a DNALC Near You
OpeningTeacher professional development in genetics and biotechnology
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “CSHL DNA Learning Center” and “Field Trips at a DNALC Near You”.
Agent instructions
On dnalc.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On dnalc.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Cold Spring Harbor in the first words
The site is in Cold Spring Harbor, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On dnalc.org, name Cold Spring Harbor in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On dnalc.org, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best daycares and preschools near Cold Spring Harbor, NY? Its answer, and whether it cites dnalc.org, shows here in a moment.