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dnalc.org, read 4 days ago. Back to the report

53 to 100 in 20 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5353 nownow611#213,660672733774top 50%805836857868899911092119412951396149715981698179918991910020full marks

Now #241,576 of 263,577Step 1 #213,660Step 4 top 50%Step 20 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 61, and #213,660, 27,916 places up

    Give the page a form or a clear link to request a quote or get in touch.

    96 pages, 60 of them under /resources/

    See the pages
    • /
    • /about/about-overview-collaboration.html
    • /about/annualreports.html
    • /about/collaborations.html
    • /about/directions.html
    • /about/dnalcnyc-footlockers.html
    • /about/index.html
    • /about/licensed-centers.html
    • /about/march-2020-closure.html
    • /about/nyc
    • and 86 more in the copied plan
  2. 2

    Set each page's canonical address

    +6 points, to 67

    Add a canonical link that points to the page itself.

    99 pages, 61 of them under /resources/

    See the pages
    • /
    • /about/about-overview-collaboration.html
    • /about/annualreports.html
    • /about/collaborations.html
    • /about/directions.html
    • /about/dnalcnyc-footlockers.html
    • /about/index.html
    • /about/licensed-centers.html
    • /about/march-2020-closure.html
    • /about/nyc
    • and 89 more in the copied plan
  3. 3

    Add a tap-to-call link

    +6 points, to 73

    Add a tap-to-call phone link.

    99 pages, 61 of them under /resources/

    See the pages
    • /
    • /about/about-overview-collaboration.html
    • /about/annualreports.html
    • /about/collaborations.html
    • /about/directions.html
    • /about/dnalcnyc-footlockers.html
    • /about/index.html
    • /about/licensed-centers.html
    • /about/march-2020-closure.html
    • /about/nyc
    • and 89 more in the copied plan
  4. 4

    Add structured data

    +4 points, to 77, and into the top 50%

    Add valid JSON-LD that says what the page is.

    98 pages, 61 of them under /resources/

    See the pages
    • /
    • /about/about-overview-collaboration.html
    • /about/annualreports.html
    • /about/collaborations.html
    • /about/dnalcnyc-footlockers.html
    • /about/index.html
    • /about/licensed-centers.html
    • /about/march-2020-closure.html
    • /about/nyc
    • /about/privacy-policy-children.html
    • and 88 more in the copied plan
  5. 5

    Show when guides were updated

    +3 points, to 80

    Show when the guide was last updated, and set dateModified in its schema.

    61 pages under /resources/

    See the pages
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • /resources/3d/30-private-project-sequencing.html
    • /resources/3d/cellsignals.html
    • /resources/3d/central-dogma.html
    • /resources/3d/rna-splicing.html
    • and 51 more in the copied plan
  6. 6

    Answer the first question right under it

    +3 points, to 83

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    61 pages under /resources/

    See the pages
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • /resources/3d/30-private-project-sequencing.html
    • /resources/3d/cellsignals.html
    • /resources/3d/central-dogma.html
    • /resources/3d/rna-splicing.html
    • and 51 more in the copied plan
  7. 7

    Match structured data to the page

    +2 points, to 85

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    62 pages, 61 of them under /resources/

    See the pages
    • /
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • /resources/3d/30-private-project-sequencing.html
    • /resources/3d/cellsignals.html
    • /resources/3d/central-dogma.html
    • and 52 more in the copied plan
  8. 8

    Phrase headings as questions

    +1 point, to 86

    Phrase at least one heading as the question a person would ask.

    59 pages under /resources/

    See the pages
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • /resources/3d/30-private-project-sequencing.html
    • /resources/3d/cellsignals.html
    • /resources/3d/central-dogma.html
    • /resources/3d/rna-splicing.html
    • and 49 more in the copied plan
  9. 9

    Name the publisher

    +3 points, to 89

    Name the author or publisher in the Article schema.

    61 pages under /resources/

    See the pages
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • /resources/3d/30-private-project-sequencing.html
    • /resources/3d/cellsignals.html
    • /resources/3d/central-dogma.html
    • /resources/3d/rna-splicing.html
    • and 51 more in the copied plan
  10. 10

    Use one main heading

    +2 points, to 91

    Give the page exactly one h1 that says what it is about.

    62 pages, 55 of them under /resources/

    See the pages
    • /
    • /programs/school-membership.html
    • /programs/spring-break-2021.html
    • /programs/teacher_training.html
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • and 52 more in the copied plan
  11. 11

    Link straight to the final address

    +1 point, to 92

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages, 61 of them under /resources/

    See the pages
    • /about/about-overview-collaboration.html
    • /about/annualreports.html
    • /about/collaborations.html
    • /about/directions.html
    • /about/dnalcnyc-footlockers.html
    • /about/index.html
    • /about/licensed-centers.html
    • /about/march-2020-closure.html
    • /about/nyc
    • /about/privacy-policy-children.html
    • and 88 more in the copied plan
  12. 12

    Add depth to thin pages

    +2 points, to 94

    Add true, specific detail until the page covers its subject.

    47 pages under /resources/

    See the pages
    • /resources/3d/10-triplet-code.html
    • /resources/animations
    • /resources/animations/index.html
    • /resources/animations/model_organisms.html
    • /resources/animations/restriction.html
    • /resources/animations/rna-splicing.html
    • /resources/animations/transformation2.html
    • /resources/dnalc-live/series-amazing-neuron.html
    • /resources/dnalc-live/series-gmos-home.html
    • /resources/dnalc-live/series-gmos.html
    • and 37 more in the copied plan
  13. 13

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    61 pages under /resources/

    See the pages
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • /resources/3d/30-private-project-sequencing.html
    • /resources/3d/cellsignals.html
    • /resources/3d/central-dogma.html
    • /resources/3d/rna-splicing.html
    • and 51 more in the copied plan
  14. 14

    Fix description lengths

    +1 point, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    54 pages, 34 of them under /resources/

    See the pages
    • /
    • /about/directions.html
    • /about/licensed-centers.html
    • /about/nyc
    • /about/privacy-policy-children.html
    • /about/publications.html
    • /about/staff.html
    • /mailinglist.html
    • /programs/citizen.html
    • /programs/fieldtrips
    • and 44 more in the copied plan
  15. 15

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    99 pages, 61 of them under /resources/

    See the pages
    • /
    • /about/about-overview-collaboration.html
    • /about/annualreports.html
    • /about/collaborations.html
    • /about/directions.html
    • /about/dnalcnyc-footlockers.html
    • /about/index.html
    • /about/licensed-centers.html
    • /about/march-2020-closure.html
    • /about/nyc
    • and 89 more in the copied plan
  16. 16

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    61 pages under /resources/

    See the pages
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • /resources/3d/30-private-project-sequencing.html
    • /resources/3d/cellsignals.html
    • /resources/3d/central-dogma.html
    • /resources/3d/rna-splicing.html
    • and 51 more in the copied plan
  17. 17

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    35 pages, 31 of them under /resources/

    See the pages
    • /about/licensed-centers.html
    • /programs/saturdaydna.html
    • /programs/spring-break-2021.html
    • /resources/3d/10-triplet-code.html
    • /resources/3d/13-transcription-advanced.html
    • /resources/3d/15-translation-basic.html
    • /resources/3d/25-basepairing.html
    • /resources/3d/26-microarray.html
    • /resources/3d/28-public-project-sequencing.html
    • /resources/3d/30-private-project-sequencing.html
    • and 25 more in the copied plan
  18. 18

    Put the text in the HTML

    +1 point, to 99

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    10 pages under /resources/dnalc-live/

    See the pages
    • /resources/dnalc-live/series-amazing-neuron.html
    • /resources/dnalc-live/series-technique-shorts.html
    • /resources/dnalc-live/watch/20200414-diversity-of-life-plant-and-animal-cells-17122
    • /resources/dnalc-live/watch/20200506-dnalc-short-dna-packaging-17180
    • /resources/dnalc-live/watch/20200511-dnalc-short-green-fluorescent-protein-17188
    • /resources/dnalc-live/watch/20200511-dnalc-short-restriction-enzymes-17187
    • /resources/dnalc-live/watch/20200512-dnalc-shorts-gel-electrophoresis-17190
    • /resources/dnalc-live/watch/20200512-dnalc-shorts-micropipetting-17189
    • /resources/dnalc-live/watch/20200518-let-s-give-it-a-whorl-fingerprint-analysis-17204
    • /resources/dnalc-live/watch/20200520-luminol-illuminating-biological-evidence-17203
  19. 19

    Describe images

    Under a point

    Describe every content image in its alt text.

    22 pages

    See the pages
    • /about/about-overview-collaboration.html
    • /about/collaborations.html
    • /about/directions.html
    • /about/licensed-centers.html
    • /about/march-2020-closure.html
    • /about/privacy-policy-children.html
    • /about/publications.html
    • /about/support.html
    • /programs/fieldtrips/virtual-live-demo.html
    • /programs/fieldtrips/virtual-live-handson.html
    • and 12 more in the copied plan
  20. 20

    Make near-copy pages distinct

    +1 point, to 100, and full marks

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

4 more, to tidy up after 100
  1. 21

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 22

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    6 pages under /resources/

    See the pages
    • /resources/animations
    • /resources/animations/index.html
    • /resources/animations/rna-splicing.html
    • /resources/dnatoday
    • /resources/dnatoday/2020-virtual-lab-ra.html
    • /resources/index.html
  3. 23

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /resources/products
    • /resources/products/3d-brain-app.html
  4. 24

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /programs/meet-a-scientist.html
    • /websites

What else the read found

Half its pages start answering within 163 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /7.3 s
  • /programs/fieldtrips/virtual-live-handson.html6.5 s
  • /programs/summer_camps.html6.5 s
  • /programs/studentresearch.html6.3 s
  • /resources/dnalc-live/watch/20200414-diversity-of-life-plant-and-animal-cells-171226.1 s

Fastest: /about/privacy-policy-children.html, 33 ms. Heaviest: /resources/dnalc-live, 30 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • LinkedIn InsightMarketing
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /websites fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /mailinglist.html fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /resources fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /resources/ 61 fail a rule. Worst: /resources/dnalc-live/series-technique-shorts.html, 18 rules61 pages
  • /programs/ 16 fail a rule. Worst: /programs/spring-break-2021.html, 9 rules16 pages
  • /about/ 13 fail a rule. Worst: /about/licensed-centers.html, 9 rules13 pages
  • /websites/ 2 fail a rule. Worst: /websites/eugenics.html, 8 rules2 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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