- Middle site
- 91
- Behind by
- 12
Worth the mostSet each page's canonical address+5
endpoint.com
57 of 100ahead of 13% of the sites mttr has read
Its strongest stage is Trust, at 98 against the middle site's 98. 2 fixes, 22 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 111,300 places up
- 57Now#225,632
- 72Add a way to get in touch#165,623
- 79Add structured data#114,332
The top half of every site starts at 77.
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The link
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EmailWrite the email
Where it ranks
Down 4,827 places since Oct 14, from #222,918. 20 points take it into the top half.
Beside it on the board
- #227,743tooncop.info57
- #227,744kaifu.com57
- #227,745endpoint.com57
- #227,746cro-tool.com57
- #227,747chambersoncarpetcleaning.com57
3,543 sites score 57. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 27
Worth the mostAdd structured data+7
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+15
Against a typical site
The readThis siteTypicalAgainst typical
Pages read84436 fewer than typical
Links a page11394% below typical
Words a page30339423% below typical
Rules failing somewhere1414About typical
Half its pages answer in108 ms210 ms49% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 15 points62,122 places up
Add a way to get in touchAct8 of 81 in 2
Worth 7 points24,421 places up
Add structured dataUnderstand8 of 81 in 3
Worth 5 points17,118 places up
Set each page's canonical addressAccess8 of 82 in 5
Worth 3 points each10,936 places up each
Describe imagesUnderstand8 of 82 in 7
Use one main headingUnderstand5 of 81 in 4
Fix description lengthsUnderstand6 of 81 in 11
Worth 2 points8,187 places up
Fix title lengthsUnderstand5 of 81 in 6
Show 7 more fixes
Worth 1 point each4,827 places up each
Match structured data to the pageUnderstand1 of 83 in 7
Add depth to thin pagesUnderstand1 of 83 in 7
Link straight to the final addressAccess7 of 81 in 2
Set a share imageUnderstand5 of 82 in 7
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
How AI reads this site
It reads mostly as real estate. 2 changes would make it plainer.
It reads as
Real estate
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Real estate
- Law firms
- Lending, insurance and finance
What an assistant reads first
Home pageWhat it says
TitleTitle and Escrow Closing Solutions | Endpoint®
DescriptionEndpoint is a digital title and escrow company built to make home closings easy for home buyers, sellers, agents, and proptech companies.
First headingEndpoint has integrated with First American Title
OpeningEndpoint is no longer operating as a standalone company. Our team continues to support your closing needs through First American Title. Need to reach your escrow officer? Get in touch below.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Real estate. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On endpoint.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Real estate. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On endpoint.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Real estate), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.