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endpoint.com, read 1 day ago. Back to the report

57 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5757 nownow721#165,623792top 50%84387490593695795896998109911991210013full marks

Now #227,745 of 263,590Step 1 #165,623Step 2 top 50%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +15 points, to 72, and #165,623, 62,122 places up

    Give the page a form or a clear link to request a quote or get in touch.

    8 pages, 5 of them under /reviews/

    See the pages
    • /
    • /post/endpoint-integrates-into-first-american-title
    • /post/faq-what-to-expect-as-endpoint-joins-first-american-title
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  2. 2

    Add structured data

    +7 points, to 79, and into the top 50%

    Add valid JSON-LD that says what the page is.

    8 pages, 5 of them under /reviews/

    See the pages
    • /
    • /post/endpoint-integrates-into-first-american-title
    • /post/faq-what-to-expect-as-endpoint-joins-first-american-title
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  3. 3

    Set each page's canonical address

    +5 points, to 84

    Add a canonical link that points to the page itself.

    8 pages, 5 of them under /reviews/

    See the pages
    • /
    • /post/endpoint-integrates-into-first-american-title
    • /post/faq-what-to-expect-as-endpoint-joins-first-american-title
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  4. 4

    Describe images

    +3 points, to 87

    Describe every content image in its alt text.

    8 pages, 5 of them under /reviews/

    See the pages
    • /
    • /post/endpoint-integrates-into-first-american-title
    • /post/faq-what-to-expect-as-endpoint-joins-first-american-title
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  5. 5

    Use one main heading

    +3 points, to 90

    Give the page exactly one h1 that says what it is about.

    5 pages under /reviews/

    See the pages
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  6. 6

    Fix description lengths

    +3 points, to 93

    Write a meta description of 70 to 165 characters that summarizes the page.

    6 pages, 5 of them under /reviews/

    See the pages
    • /post/faq-what-to-expect-as-endpoint-joins-first-american-title
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  7. 7

    Fix title lengths

    +2 points, to 95

    Write a title of 15 to 65 characters that leads with what the page covers.

    5 pages under /reviews/

    See the pages
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  8. 8

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  9. 9

    Add depth to thin pages

    +1 point, to 96

    Add true, specific detail until the page covers its subject.

    The home page

  10. 10

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    7 pages, 5 of them under /reviews/

    See the pages
    • /post/endpoint-integrates-into-first-american-title
    • /post/faq-what-to-expect-as-endpoint-joins-first-american-title
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  11. 11

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    5 pages under /reviews/

    See the pages
    • /reviews/dan-claiborne-head-of-acquisitions-pathway
    • /reviews/flock-homes
    • /reviews/flock-homes-2
    • /reviews/mark-howell-acquisitions-manager-pathway
    • /reviews/overmoon
  12. 12

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  13. 13

    Add an llms.txt

    +1 point, to 100, and full marks

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

1 more, to tidy up after 100
  1. 14

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 7 pages before.

  2. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 5 pages before.

  3. Settle on one address

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 153 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /reviews/mark-howell-acquisitions-manager-pathway550 ms
  • /reviews/dan-claiborne-head-of-acquisitions-pathway220 ms
  • /reviews/flock-homes214 ms
  • /reviews/flock-homes-2198 ms
  • /post/faq-what-to-expect-as-endpoint-joins-first-american-title108 ms

Fastest: /, 20 ms. Heaviest: /post/faq-what-to-expect-as-endpoint-joins-first-american-title, 10 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • LinkedIn InsightMarketing
  • ZendeskChat
  • Google FontsFonts
pages with strong signs
3
hidden characters
3
chat, markdown or placeholders left in
3
dashes per 1,000 words
1.8
  • /post/faq-what-to-expect-as-endpoint-joins-first-american-title hidden characters a reader cannot see, placeholders never filled in
  • /post/endpoint-integrates-into-first-american-title hidden characters a reader cannot see, placeholders never filled in
  • / placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /reviews/ 5 fail a rule. Worst: /reviews/dan-claiborne-head-of-acquisitions-pathway, 9 rules5 pages
  • /post/ 2 fail a rule. Worst: /post/faq-what-to-expect-as-endpoint-joins-first-american-title, 6 rules2 pages

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