- Middle site
- 91
- Behind by
- 13
Worth the mostSet each page's canonical address+7
events.atarc.org
68 of 100ahead of 28% of the sites mttr has read
It comes closest to the middle site on Understand, at 58 against 59. 2 fixes, 14 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 98,846 places up
- 68Now#187,076
- 75Add structured data#146,129
- 82Set each page's canonical address#88,230
The top half of every site starts at 77. The middle site in Reston, VA scores 81.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 2,522 places since Oct 20, from #191,349. 9 points take it into the top half.
Beside it on the board
- #188,825plumbfunds.com68
- #188,826celsys.com68
- #188,827events.atarc.org68
- #188,828collaborationjunkie.com68
- #188,829voyagersopris.com68
4,274 sites score 68. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Reston, VA
- #1restonroof.com100
- #2restonlocksmithstore.com98
- #3ratpackpestcontrol.com94
- #47events.atarc.org68
The middle site in Reston, VA scores 81.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 1
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 1
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Behind by
- 31
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read954451 more than typical
Links a page31374% below typical
Words a page3,0113947.6× typical
Rules failing somewhere20146 more than typical
Half its pages answer in249 ms210 ms19% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each42,698 places up each
Add structured dataUnderstand91 of 951 in 3
Set each page's canonical addressAccess91 of 952 in 5
Add a tap-to-call linkAct91 of 951 in 3
Worth 6 points35,735 places up
Add a way to get in touchAct50 of 951 in 2
Worth 4 points23,193 places up
Fix description lengthsUnderstand75 of 951 in 11
Show 15 more fixes
Worth 1 point each6,991 places up each
Describe imagesUnderstand29 of 952 in 7
Set a share imageUnderstand35 of 952 in 7
Fix title lengthsUnderstand10 of 951 in 6
Fix pages that fail to loadAccess4 of 953 in 4
Use one main headingUnderstand5 of 951 in 4
Replace unsupported sales claimsTrust7 of 952 in 3
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Put the text in the HTMLAccess1 of 952 in 3
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 953 in 7
Add depth to thin pagesUnderstand1 of 953 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Link straight to the final addressAccess22 of 951 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleATARC Events - Calendar
DescriptionEvents at GovExec Hub.
First headingATARC Events
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Rewrite the description
Its description is 22 characters, too few to choose a site by.
Agent instructions
On events.atarc.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Reston in the first words
The site is in Reston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On events.atarc.org, name Reston in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On events.atarc.org, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.