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events.atarc.org, read 1 day ago. Back to the report

68 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

6868 nownow751#146,914822top 50%88394497598698799899910010full marks

Now #189,806 of 265,008Step 1 #146,914Step 2 top 50%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 75, and #146,914, 42,892 places up

    Add valid JSON-LD that says what the page is.

    91 pages

    See the pages
    • /
    • /built-on-zt25
    • /built-on-zt25/agenda
    • /built-on-zt25/agenda-download
    • /built-on-zt25/login
    • /built-on-zt25/quick-register
    • /built-on-zt25/register
    • /built-on-zt25/speakers
    • /cio-executive-leadership-summit
    • /cio-executive-leadership-summit/agenda
    • and 81 more in the copied plan
  2. 2

    Set each page's canonical address

    +7 points, to 82, and into the top 50%

    Add a canonical link that points to the page itself.

    91 pages

    See the pages
    • /
    • /built-on-zt25
    • /built-on-zt25/agenda
    • /built-on-zt25/agenda-download
    • /built-on-zt25/login
    • /built-on-zt25/quick-register
    • /built-on-zt25/register
    • /built-on-zt25/speakers
    • /cio-executive-leadership-summit
    • /cio-executive-leadership-summit/agenda
    • and 81 more in the copied plan
  3. 3

    Add a tap-to-call link

    +6 points, to 88

    Add a tap-to-call phone link.

    91 pages

    See the pages
    • /
    • /built-on-zt25
    • /built-on-zt25/agenda
    • /built-on-zt25/agenda-download
    • /built-on-zt25/login
    • /built-on-zt25/quick-register
    • /built-on-zt25/register
    • /built-on-zt25/speakers
    • /cio-executive-leadership-summit
    • /cio-executive-leadership-summit/agenda
    • and 81 more in the copied plan
  4. 4

    Add a way to get in touch

    +6 points, to 94

    Give the page a form or a clear link to request a quote or get in touch.

    50 pages

    See the pages
    • /
    • /built-on-zt25
    • /built-on-zt25/agenda
    • /built-on-zt25/agenda-download
    • /built-on-zt25/speakers
    • /cio-executive-leadership-summit
    • /cio-executive-leadership-summit/agenda
    • /cio-executive-leadership-summit/agenda-download
    • /cio-executive-leadership-summit/cpe
    • /cio-executive-leadership-summit/speaker
    • and 40 more in the copied plan
  5. 5

    Fix description lengths

    +3 points, to 97

    Write a meta description of 70 to 165 characters that summarizes the page.

    75 pages

    See the pages
    • /
    • /built-on-zt25
    • /built-on-zt25/agenda
    • /built-on-zt25/agenda-download
    • /built-on-zt25/login
    • /built-on-zt25/quick-register
    • /built-on-zt25/register
    • /built-on-zt25/speakers
    • /cio-executive-leadership-summit
    • /cio-executive-leadership-summit/agenda
    • and 65 more in the copied plan
  6. 6

    Describe images

    +1 point, to 98

    Describe every content image in its alt text.

    29 pages

    See the pages
    • /built-on-zt25/speakers
    • /cio-executive-leadership-summit/cpe
    • /cio-executive-leadership-summit/login
    • /cio-summit25/cpe
    • /fraud-waste-abuse-forum-26/cpe
    • /fraud-waste-abuse-forum-26/login
    • /gitec-2026/login
    • /gitec-2027/login
    • /mission-ai-operation-for-impact/cpe
    • /mission-ai-operation-for-impact/login
    • and 19 more in the copied plan
  7. 7

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    35 pages

    See the pages
    • /
    • /built-on-zt25
    • /built-on-zt25/agenda
    • /built-on-zt25/agenda-download
    • /built-on-zt25/login
    • /built-on-zt25/quick-register
    • /built-on-zt25/register
    • /built-on-zt25/speakers
    • /cio-executive-leadership-summit/agenda-download
    • /cio-summit25
    • and 25 more in the copied plan
  8. 8

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    10 pages

    See the pages
    • /built-on-zt25/agenda-download
    • /cio-executive-leadership-summit/agenda-download
    • /fraud-waste-abuse-forum-26/agenda
    • /fraud-waste-abuse-forum-26/agenda-download
    • /fraud-waste-abuse-forum-26/register
    • /fraud-waste-abuse-forum-26/resource-center
    • /fraud-waste-abuse-forum-26/speakers
    • /mission-ai-operation-for-impact/agenda-download
    • /zt4-virtual-learning-exchange/agenda-download
    • /zt4-virtual-learning-exchange/videos
  9. 9

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    4 pages

    See the pages
    • /fraud-waste-abuse-forum-26/on-demand-detail
    • /fraud-waste-abuse-forum-protecting-mission-integrity/register
    • /gitec-2026/agenda-download
    • /mission-ai-operation-for-impact/on-demand-detail
  10. 10

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    5 pages

    See the pages
    • /built-on-zt25/agenda-download
    • /cio-executive-leadership-summit/agenda-download
    • /fraud-waste-abuse-forum-26/agenda-download
    • /mission-ai-operation-for-impact/agenda-download
    • /zt4-virtual-learning-exchange/agenda-download
10 more, to tidy up after 100
  1. 11

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    7 pages

    See the pages
    • /built-on-zt25/agenda-download
    • /built-on-zt25/speakers
    • /cio-executive-leadership-summit/agenda-download
    • /fraud-waste-abuse-forum-26/agenda-download
    • /mission-ai-operation-for-impact/agenda-download
    • /zt4-virtual-learning-exchange/agenda-download
    • /zt4-virtual-learning-exchange/speakers
  2. 12

    Let AI crawlers in

    Under a point

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  3. 13

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  4. 14

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  5. 15

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  6. 16

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  7. 17

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  8. 18

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  9. 19

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  10. 20

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    22 pages

    See the pages
    • /built-on-zt25/agenda-download
    • /cio-executive-leadership-summit/agenda-download
    • /fraud-waste-abuse-forum-26/agenda-download
    • /fraud-waste-abuse-forum-26/login
    • /mission-ai-operation-for-impact/agenda-download
    • /mission-ai-operation-for-impact/login
    • /zt4-virtual-learning-exchange/agenda-download
    • and 15 more in the copied plan

What else the read found

Half its pages start answering within 279 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /mission-ai-operation-for-impact/register874 ms
  • /mission-ai-operation-for-impact/agenda851 ms
  • /mission-ai-operation-for-impact/cpe829 ms
  • /mission-ai-operation-for-impact/speakers818 ms
  • /zt4-virtual-learning-exchange/agenda722 ms

Fastest: /cio-executive-leadership-summit/agenda-download, 106 ms. Heaviest: /built-on-zt25/agenda-download, 2,342 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • LinkedIn InsightMarketing
  • Google reCAPTCHALibrary
pages with strong signs
7
hidden characters
156
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.4
  • /mission-ai-operation-for-impact/agenda-download hidden characters a reader cannot see
  • /zt4-virtual-learning-exchange/agenda-download hidden characters a reader cannot see
  • /cio-executive-leadership-summit/agenda-download hidden characters a reader cannot see
  • /built-on-zt25/agenda-download hidden characters a reader cannot see
  • /fraud-waste-abuse-forum-26/agenda-download hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 9: Put the text in the HTML, Add a way to get in touch and Add structured data1 page
  • /built-on-zt25 fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /cio-summit25 fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /health-it-25 fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /law-enforcement-25 fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /workforce-mod-25 fails 6: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /cio-executive-leadership-summit fails 5: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /gitec-2026 fails 5: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /gitec-2027 fails 5: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /mission-ai-operation-for-impact fails 5: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /zt4-virtual-learning-exchange fails 5: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /fraud-waste-abuse-forum-26 fails 4: Add a way to get in touch, Add structured data and Set each page's canonical address1 page

And 12 more parts of the site.

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Fix events.atarc.org with your agent

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