- Middle site
- 91
- Ahead by
- 4
Worth the mostSet each page's canonical address+1
gocaltech.com
Top 25%of the 90 sites in Pasadena, California, at #21
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
85 now91 with itTop 10% from 90
#65,871to#20,08345,788 places up98 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
5 points take it into the top 10%.
Beside it on the board
- #65,869jlaconstructions.com85
- #65,870platinumcleaningkc.com85
- #65,871gocaltech.com85
- #65,872servproofnewichita.com85
- #65,873ttsreader.com85
8,435 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#65,871
- 91Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 18
Worth the mostAdd structured data+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page93137.2× typical
Words a page6839483% below typical
Rules failing somewhere20146 more than typical
Half its pages answer in333 ms210 ms59% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points45,788 places up
Add a tap-to-call linkAct98 of 1001 in 3
Worth 4 points33,647 places up
Add structured dataUnderstand53 of 1001 in 3
Worth 1 point each11,639 places up each
Set a share imageUnderstand73 of 1002 in 7
Set each page's canonical addressAccess21 of 1002 in 5
Fix description lengthsUnderstand16 of 1001 in 11
Fix title lengthsUnderstand15 of 1001 in 6
Use one main headingUnderstand9 of 1001 in 4
Show 13 more fixes
Worth under a point each
Put the text in the HTMLAccess2 of 1002 in 3
Answer the first question right under itUnderstand1 of 1001 in 121
Add depth to thin pagesUnderstand2 of 1003 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Phrase headings as questionsUnderstand1 of 1001 in 10
Add lists or tablesUnderstand1 of 1001 in 2
Put figures in tablesUnderstand1 of 1001 in 28
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Add breadcrumb dataUnderstand1 of 1001 in 2
Allow pages to be indexedAccess1 of 1005 in 6
Link straight to the final addressAccess1 of 1001 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleCalifornia Institute of Technology - Official Athletics Website
DescriptionThe official athletics website for the California Institute of Technology
First headingCalifornia Institute of Technology
OpeningNone in the HTML
2 changes so it reads plainly as what it is
- Name Pasadena in the first words
The site is in Pasadena, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On gocaltech.com, name Pasadena in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On gocaltech.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best colleges and universities near Pasadena, CA? Its answer, and whether it cites gocaltech.com, shows here in a moment.