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goonerholic.com, read 4 days ago. Back to the report

73 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7373 nownow801top 50%8629039349559769971008full marks

Now #160,632 of 264,219Step 1 top 50%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 80, and #106,213, 54,419 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    100 pages

    See the pages
    • /
    • /2015/02/book-review-i-am-sam-james-durose-rayner
    • /2015/12/book-review-itv-seven-james-durose-rayner
    • /2016/07/1966-the-50th-anniversary-book-review
    • /2016/09/we-are-ten
    • /2016/10/book-review-supporting-arsenal-is-a-funny-old-game
    • /2016/11/psg-competition-two-art-of-football-teeshirts-up-for-grabs-now
    • /2016/12/ive-passed-this-way-before-jimmy-ruffin
    • /2017/01/clearing-the-bar
    • /2017/06/move-along-nothing-to-see-here
    • and 90 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 86

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /2015/02/book-review-i-am-sam-james-durose-rayner
    • /2015/12/book-review-itv-seven-james-durose-rayner
    • /2016/07/1966-the-50th-anniversary-book-review
    • /2016/09/we-are-ten
    • /2016/10/book-review-supporting-arsenal-is-a-funny-old-game
    • /2016/11/psg-competition-two-art-of-football-teeshirts-up-for-grabs-now
    • /2016/12/ive-passed-this-way-before-jimmy-ruffin
    • /2017/01/clearing-the-bar
    • /2017/06/move-along-nothing-to-see-here
    • and 90 more in the copied plan
  3. 3

    Fix description lengths

    +4 points, to 90

    Write a meta description of 70 to 165 characters that summarizes the page.

    100 pages

    See the pages
    • /
    • /2015/02/book-review-i-am-sam-james-durose-rayner
    • /2015/12/book-review-itv-seven-james-durose-rayner
    • /2016/07/1966-the-50th-anniversary-book-review
    • /2016/09/we-are-ten
    • /2016/10/book-review-supporting-arsenal-is-a-funny-old-game
    • /2016/11/psg-competition-two-art-of-football-teeshirts-up-for-grabs-now
    • /2016/12/ive-passed-this-way-before-jimmy-ruffin
    • /2017/01/clearing-the-bar
    • /2017/06/move-along-nothing-to-see-here
    • and 90 more in the copied plan
  4. 4

    Describe images

    +3 points, to 93

    Describe every content image in its alt text.

    99 pages

    See the pages
    • /
    • /2015/02/book-review-i-am-sam-james-durose-rayner
    • /2015/12/book-review-itv-seven-james-durose-rayner
    • /2016/07/1966-the-50th-anniversary-book-review
    • /2016/09/we-are-ten
    • /2016/10/book-review-supporting-arsenal-is-a-funny-old-game
    • /2016/11/psg-competition-two-art-of-football-teeshirts-up-for-grabs-now
    • /2016/12/ive-passed-this-way-before-jimmy-ruffin
    • /2017/01/clearing-the-bar
    • /2017/06/move-along-nothing-to-see-here
    • and 89 more in the copied plan
  5. 5

    Set a share image

    +2 points, to 95

    Set og:image so links to the page carry a picture.

    100 pages

    See the pages
    • /
    • /2015/02/book-review-i-am-sam-james-durose-rayner
    • /2015/12/book-review-itv-seven-james-durose-rayner
    • /2016/07/1966-the-50th-anniversary-book-review
    • /2016/09/we-are-ten
    • /2016/10/book-review-supporting-arsenal-is-a-funny-old-game
    • /2016/11/psg-competition-two-art-of-football-teeshirts-up-for-grabs-now
    • /2016/12/ive-passed-this-way-before-jimmy-ruffin
    • /2017/01/clearing-the-bar
    • /2017/06/move-along-nothing-to-see-here
    • and 90 more in the copied plan
  6. 6

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /2015/02/book-review-i-am-sam-james-durose-rayner
    • /2015/12/book-review-itv-seven-james-durose-rayner
    • /2016/07/1966-the-50th-anniversary-book-review
    • /2016/09/we-are-ten
    • /2016/10/book-review-supporting-arsenal-is-a-funny-old-game
    • /2016/11/psg-competition-two-art-of-football-teeshirts-up-for-grabs-now
    • /2016/12/ive-passed-this-way-before-jimmy-ruffin
    • /2017/01/clearing-the-bar
    • /2017/06/move-along-nothing-to-see-here
    • /2017/07/emirates-cup-vip-tickets-up-for-grabs-and-beijing-we-are-in-you
    • and 89 more in the copied plan
  7. 7

    Set each page's canonical address

    +2 points, to 99

    Add a canonical link that points to the page itself.

    24 pages, 17 of them under /category/

    See the pages
    • /
    • /author/admingooner
    • /author/admingooner/page/2
    • /category/book-reviews
    • /category/book-reviews/page/2
    • /category/comment
    • /category/comment/page/2
    • /category/competitions
    • /category/competitions/page/2
    • /category/guest-tales
    • and 14 more in the copied plan
  8. 8

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    13 pages

    See the pages
    • /
    • /2017/08/book-review-queen-of-clubs-by-james-durose-rayner
    • /2018/05/an-evening-with-ray-parlour
    • /2018/10/book-review-arsenes-double-double-dave-seager
    • /2018/12/gunnersaurus-stunt-double-on-a-glorious-derby-triumph
    • /2019/09/a-thrilling-finish-sees-the-arsenal-into-top-four
    • /2019/09/an-internationals-view
    • /2019/09/in-brief-very-brief-frankfurt-preview
    • /2019/10/punchless-gunners-humiliated-again
    • /2019/10/xhaka-emery-what-do-you-think
    • and 3 more in the copied plan
6 more, to tidy up after 100
  1. 9

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  2. 10

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  3. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 12

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    2 pages

    See the pages
    • /comments/feed
    • /feed
  5. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /comments/feed
    • /feed
  6. 14

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    1 page

    See the pages
    • /feed

What else the read found

Half its pages start answering within 152 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /category/match-preview/page/2874 ms
  • /category/match-preview629 ms
  • /609 ms
  • /2019/10/amazingly-spirited-gunners-pull-another-cup-win-out-of-the-bag582 ms
  • /page/3509 ms

Fastest: /popuholics, 132 ms. Heaviest: /2019/10/xhaka-emery-what-do-you-think, 481 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • jQueryLibrary
pages with strong signs
9
hidden characters
6
chat, markdown or placeholders left in
7
dashes per 1,000 words
2.1
  • /2017/09/time-for-reinforcements-on-and-off-the-pitch-gunners hidden characters a reader cannot see, markdown never turned into formatting
  • /2017/08/book-review-queen-of-clubs-by-james-durose-rayner hidden characters a reader cannot see
  • /2018/03/guest-post-by-gary-lawrence-constable-alex-morgan-remembered markdown never turned into formatting
  • /2018/07/book-review-royal-arsenal-champions-of-the-south placeholders never filled in
  • /2018/08/win-a-pair-of-vip-tickets-to-see-arsenal-legends-v-real-madrid-legends markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /feed fails 11: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /behind-the-arse fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /about-2 fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /popuholics fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /2019/ 34 fail a rule. Worst: /2019/09/a-thrilling-finish-sees-the-arsenal-into-top-four, 7 rules34 pages
  • /2018/ 19 fail a rule. Worst: /2018/05/an-evening-with-ray-parlour, 7 rules19 pages
  • /category/ 17 fail a rule. Worst: /category/book-reviews, 7 rules17 pages
  • /2017/ 12 fail a rule. Worst: /2017/08/book-review-queen-of-clubs-by-james-durose-rayner, 7 rules12 pages
  • /2016/ 5 fail a rule. Worst: /2016/07/1966-the-50th-anniversary-book-review, 6 rules5 pages
  • /2015/ 2 fail a rule. Worst: /2015/02/book-review-i-am-sam-james-durose-rayner, 6 rules2 pages
  • /author/ 2 fail a rule. Worst: /author/admingooner, 7 rules2 pages

And 3 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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