- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
hannainst.com
Top 50%of the 263,590 sites mttr has read, at #92,414
It scores 82.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
82 now88 with itTop 25% from 85
#92,414to#39,09153,323 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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EmailWrite the email
Where it ranks
3 points take it into the top quarter.
Beside it on the board
- #92,412pipl.com82
- #92,413studioone.org82
- #92,414hannainst.com82
- #92,4152sheacatering.com82
- #92,416fivevalleysrestoration.com82
9,056 sites score 82. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 82Now#92,414
- 88Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 10
Worth the mostUse one main heading+5
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1581312.3× typical
Words a page23839440% below typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in637 ms210 ms203% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points53,323 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 5 points45,749 places up
Use one main headingUnderstand96 of 1001 in 4
Worth 2 points each21,595 places up each
Set a share imageUnderstand100 of 1002 in 7
Link straight to the final addressAccess97 of 1001 in 2
Worth 1 point12,991 places up
Fix description lengthsUnderstand46 of 1001 in 11
Show 7 more fixes
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand15 of 1002 in 7
Fix title lengthsUnderstand4 of 1001 in 6
Add structured dataUnderstand2 of 1001 in 3
Set each page's canonical addressAccess2 of 1002 in 5
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitlepH Meters, Photometers, Titrators, Controllers | Hanna Instruments
DescriptionHanna is a global manufacturer of analytical instrumentation. We offer benchtop & portable meters that test parameters such as pH, ORP, EC, DO and more.
First headingReliability in the field
OpeningYou need a meter you can count on. No fuss. No hassle. Just accurate and consistent results right at your fingertips.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “pH Meters, Photometers, Titrators, Controllers | Hanna Instruments” and “Reliability in the field”.
Agent instructions
On hannainst.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name Smithfield in the first words
The site is in Smithfield, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On hannainst.com, name Smithfield in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On hannainst.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.