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hannainst.com, read 4 days ago. Back to the report

82 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow881top 25%9329539749959969979981009full marks

Now #92,423 of 263,587Step 1 top 25%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 88, and #39,093, 53,330 places up, and into the top 25%

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /accessories
    • /acidity
    • /agriculture
    • /alkalinity
    • /all-products
    • /aluminum
    • /ammonia
    • /ammonium
    • /anionic-surfactants
    • and 90 more in the copied plan
  2. 2

    Use one main heading

    +5 points, to 93

    Give the page exactly one h1 that says what it is about.

    96 pages

    See the pages
    • /accessories
    • /acidity
    • /agriculture
    • /alkalinity
    • /all-products
    • /aluminum
    • /ammonia
    • /ammonium
    • /anionic-surfactants
    • /aquaculture
    • and 86 more in the copied plan
  3. 3

    Set a share image

    +2 points, to 95

    Set og:image so links to the page carry a picture.

    100 pages

    See the pages
    • /
    • /accessories
    • /acidity
    • /agriculture
    • /alkalinity
    • /all-products
    • /aluminum
    • /ammonia
    • /ammonium
    • /anionic-surfactants
    • and 90 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    97 pages

    See the pages
    • /accessories
    • /acidity
    • /agriculture
    • /alkalinity
    • /all-products
    • /aluminum
    • /ammonia
    • /ammonium
    • /anionic-surfactants
    • /aquaculture
    • and 87 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    46 pages

    See the pages
    • /agriculture
    • /alkalinity
    • /all-products
    • /bromide
    • /bromine
    • /cadmium
    • /calcium
    • /carbon-dioxide
    • /chloride
    • /chlorine
    • and 36 more in the copied plan
  6. 6

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  7. 7

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  8. 8

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  9. 9

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    15 pages

    See the pages
    • /
    • /aquaculture
    • /aquarium
    • /ec-tds
    • /education
    • /environmental
    • /groline
    • /maple-and-honey
    • /petrochemical
    • /processed-foods
    • and 5 more in the copied plan
3 more, to tidy up after 100
  1. 10

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    4 pages

    See the pages
    • /
    • /dissolved-oxygen
    • /industry
    • /pool-and-spa-water
  2. 11

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    2 pages

    See the pages
    • /
    • /titration-service-support
  3. 12

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /cart.php
    • /login.php

What else the read found

Half its pages start answering within 641 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /hardness829 ms
  • /meters810 ms
  • /petrochemical796 ms
  • /cadmium787 ms
  • /benchtop-meters781 ms

Fastest: /, 213 ms. Heaviest: /wastewater, 60 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • HubSpot CMSPlatform
  • BigCommercePlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • HubSpotMarketing
  • jQueryLibrary
  • Google FontsFonts
  • Adobe FontsFonts
pages with strong signs
2
hidden characters
1
chat, markdown or placeholders left in
1
dashes per 1,000 words
0
  • /aquaculture placeholders never filled in
  • /wastewater hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /dissolved-oxygen fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /ec-tds fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /environmental fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /industry fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /agriculture fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /alkalinity fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /all-products fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /aquaculture fails 5: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /bromide fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /bromine fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /cadmium fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page

And 88 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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